Let’s say you want to plan an in store activity for a tech product. “We have thirty stores all over Greece!” beams the person you are talking with. Here are a few questions to ask before setting out your promotional strategy. What is the percentage of traffic of your top 2 stores relative to the… Continue reading Greek retail woes part 2 – chains and balls
Social media: turning useful employees into mindless gossip peddlers?
That does it. Another major Greek corporation inviting all employess to a briefing on social media. Not “legal issues concerning what you can and can’t write online about the company”. Not “ten useful things you need to know about how best to integrate social media in your life.” But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?
Ouzo branding case study
There are many different ouzo brands and the competition is fierce. So it is interesting when a “new” product comes along. Even more so when it proposes an unused, yet traditional method of production and unique marketing and bottling. Quoting from the branding experts that put the whole thing together: UNDERSTANDING “Adolo”… Continue reading Ouzo branding case study
Spam, spam, spam in my Domino’s pizza
A company rewriting the book in pizza marketing stumbles in its execution in local markets
Follow your bliss: branding is storytelling as an archetype
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
y2k vs swine flu: lessons for two industries
The non existence of a millenium bug only makes its influence all the more impressive. Let’s make another one!