Tag: marketing

Greek retail woes part 2 – chains and balls

Let’s say you want to plan an in store activity for a tech product.  “We have thirty stores all over Greece!” beams the person you are talking with.  Here are a few questions to ask before setting out your promotional strategy. What is the percentage of traffic of your top 2 stores relative to the… Continue reading Greek retail woes part 2 – chains and balls

Social media: turning useful employees into mindless gossip peddlers?

That does it.   Another major Greek corporation inviting all employess to a briefing on social media.   Not “legal issues concerning what you can and can’t write online about the company”.    Not “ten useful things you need to know about how best to integrate social media in your life.”   But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?

Ouzo branding case study

There are many different ouzo brands and the competition is fierce.   So it is interesting when a “new” product comes along.   Even more so when it proposes an unused, yet traditional method of production and unique marketing and bottling.   Quoting from the branding experts that put the whole thing together: UNDERSTANDING “Adolo”… Continue reading Ouzo branding case study