October 2011 – Alexander Chalkidis

The apps you need for your divorce

I am a happily divorced father of three children of which I have sole custody. By Greek standards that is crazy unlikely verging on impossible. Several years later I am glad I never got too worked up about the whole thing. I also realize that technology played a major part. Yeah, I know I am… Continue reading The apps you need for your divorce

The planet is lucky Steve Jobs stuck to making gadgets

I think everyone in branding envies Steve Jobs. Some turn it into adulation, others into hate. He was the ultimate spin doctor. From “we burn Pentiums to the ground” to “we love Intel” in the space of a few months. Or “we will never use Adobe Flash” to “OK, we will implement it in… Continue reading The planet is lucky Steve Jobs stuck to making gadgets

Your first move in social media is…market segmentation?

For most business people, social media appears to be something exotic, even alien. Partly due to the way it is presented in the media and largely because their “older media” companies are still not sure how to sell it. There is a big temptation to see it as a completely new paradigm. … Continue reading Your first move in social media is…market segmentation?