You can play with Twitter data all day and come up with all sorts of interesting conclusions. As a social scientist, it is Pandora’s box. Free research to an extent you couldn’t even dream about a decade ago. But of course it is just Twitter. Mainly U.S. and well….just Twitter. Compare that to… Continue reading Trend detection: there can only be two?
There are two kinds of companies: the ones that do multiple long meetings and the ones that don’t. Advertising companies always specialized in the former. The inspired me to start writing a book entitled “The ‘who gives a s**t?’ management analysis manual.” I need a catchier title and the book is… Continue reading Pimms, NewMediaAgencies and the Catch 22 in the world of advertising