What a shock. About 60-70% of your marketing plan has just been made obsolete by Facebook’s changes. It’s not their fault. You are idiots to have ever believed them. The signs were always there. First they said “everyone make pages!” So you did. Some companies even forsake a website and make the Facebook page a… Continue reading Facebook just fired your marketing department and made me invaluable
In a lot of our discussion about the future we tend to bunch Facebook and Google together. After all they are two Goliaths that rely on advertising. Unlike Microsoft that has spread its income sources, or Amazon who is in a different arena all together. Grouping them together however is unfair, misleading and dangerous. “….the… Continue reading Good cop – bad cop: why only Facebook is evil
The poster in the Athens metro featured a young man next to a swimming pool at Santorini. “Waking up in the sky: Priceless With your MasterCard you are welcome all in resorts, hotels, villas and spas.” Oh really? Welcome are you? Whoever wrote that hasn’t travelled much in Greece, have they? Sure, major hotels and… Continue reading Mastercard hits rock bottom in advertising
There are two kinds of companies: the ones that do multiple long meetings and the ones that don’t. Advertising companies always specialized in the former. The inspired me to start writing a book entitled “The ‘who gives a s**t?’ management analysis manual.” I need a catchier title and the book is… Continue reading Pimms, NewMediaAgencies and the Catch 22 in the world of advertising
“So why don’t you cheat?” It took me a while to recover. My father has always been my moral compass. He has stood through many decades of doing business with absolute integrity refusing to bribe anyone in a country where this is unheard of. He didn’t fall for the trap of taking… Continue reading Facebook ads don’t add up: how I proved they are cheating
I have a plan so cunning, Black Adder wouldn’t even understand it. Building true intelligence within social media, but with a pretty face so that it doesn’t scare people away. It will be like giving you a supermodel intelligent secretary for free.