We all have blind spots. In technology, we get excited about them too very often. Opinionated. Most times it doesn’t matter. People buy what they want to buy and find ways to convince themselves it was a good choice.

Especially if it costs more than a thousand bucks.

My partner was an iPhone user. Not one of those that just uses it as a phone and for posting selfies on Instagram. Due to her demanding work, she really puts it through its paces, uses many apps for many parts of her life. And then she met me. With a 250 dollar “flagship killing” Chinese Android smartphone that kicked the iPhone’s ass on every front.

First it was the wifi. “Alex, how come your phone is already connected and mine is struggling?” Don’t know hon, maybe because Apple has always been a walled garden technologically? “OK, let’s say they do it for some internal political or security reason. But why does your phone see eight wifi networks and mine struggles to see three from the exact same location?”

Then it was the signal. I mean the actual “I need to use the phone” connection. On the same provider, from the same location. I am loud and clear, whizzing at 4G speeds on my browser and not even the ghost of Steve Jobs holding the iPhone “correctly” could save this poor device.

Even I, the great iPhone hater, the person that has ranted against Apple since 1981 more or less without a toilet break, thought it must be the device. Maybe it is faulty. Try a hard format. Try changing the device. Nope. Nada. Even if you uninstall dozens of apps and have it running as “clean” and lite as possible, the iPhone is no match.

Do you care? Well, unless you are next to me, you won’t notice. My PocoF1, an old phone by now, only scores 91 on DXOmark for its camera, the iPhone should be blasting me with its fantastic camera, shouldn’t it? Well it doesn’t. Because I have flexibility. And sure, theoretically, a well informed iPhone user has options in software and add-ons to make feature films and masterpieces. But the Apple mentality is “keep it simple stupid” and that is what the users end up being. Stupid. I could go through hundreds (literally) things like that. Plug an Android phone into your computer, drag and drop mp3s, documents or movies to your memory card. Watch them cringe with envy as you say “damn, that 256GB cost me almost 30 bucks!” Anything an iPhone does, an Android does better, faster, cheaper or for free and with more options. Even if you are rich, even if you have zero time to think about your smartphone, some of these are important to your life. Important to real things that make a real difference. Sure you can work around them. You can ignore them. You can be, well, stupid.

No pressure from me, my partner switched to Android. Now we marvel how much better the GPS is, how I can guess where she is on the plane as our Location Sharing becomes amazingly useful rather than the vague blob it was before. She has a 4000mAh battery and doesn’t have to carry cables, adaptors and worry about running out of juice all the time. Working seamlessly with Google Calendar, Keep, Gmail, Photos, Docs and all the other truly amazing free services from Google improves life instantly and effortlessly. And what she is starting to understand as the phone learns around her Google account is just how well Android adapts to your life and interests.

An occasional Google user, through Gmail and even Chrome if you use it instead of Safari, really isn’t experiencing Google magic. My phone usually knows what I want to do or learn within two or three moves of my finger. That is why I gladly give Google whatever it needs to know about me, my life is infinitely better, more productive and hassle-free. Tim Cook was wrong to start using privacy as a differentiating factor. Not only is Apple as guilty as everyone else in this respect, but it risks making Apple AI and Apple devices even more stupid than they are right now compared to Google.

So adopt an iPhone user. If you love somebody, set them free from Apple blindspots and show them how the rest of the world, even in poor parts of the world, even with sub 200 dollar smartphones, the world is coming together to celebrate the marvels of information-done-right AI productivity.

I never cease to amaze how wrong tech writers get some things. For years now I read about how Google has failed with Pixel phones, “never quite got it right”, “hasn’t got market share” and other such comparisons with companies that are nothing like Google.

Pixel phones were never meant to sell a lot. That would be suicidal. Google is not a hardware company. (Yet) And if it becomes one, it will not be from selling phones that the profits will come. Google sells ads. Everything else is an enticing freebie. To get you to buy ads.

Case in point, Android. The dominant superpower of smartphones globally. Unless you live in a bubble in the West Coast, New York ….or the magazines and tech blogger world. They write about a company with less than 1/10th of the market share globally, as if it is an equally powerful opponent. It is a rerun of the PCs vs Mac “wars” of the past. Again, a completely insignificant market share of Macs was held up so antitrust authorities and whoever doesn’t like monopolies could pretend Microsoft had an opponent.

But Google needed to find a way to control the ecosystem. They tried Nexus, they tried Google One (Google Go, whatever) and they tried Google Pixel. They don’t want to sell million of phones. They want to sell just enough to goad the rest of the market in the right direction. Everyone now talks about a “clean Android” experience as a major selling point. Bloatware on Samsung and other market leaders has gone down dramatically. You are either with Google or …well, with Google but they let you add a twist here and there in case you come up with something innovative.

Enter the Pixel3a. Now that is something different and mysterious. So far they artificially kept Pixel prices high so as not to antagonize other Android manufacturers. Here we have a different story. This is revenge. The product launched just as Tim Cook had decided to make privacy a major selling point on iOS. And with the launch of one device, Google kicked him back in the groin. Just as millions of iPhone users are wondering if it is worth spending 1000 bucks on a new device, the Pixel3a offers premium everything at 400.

Google will not pursue it further. You can be sure that there will be problems with availability and all the other excuses they have used in the past years to purposely stop Pixel and Nexus devices from eating up market share from Google’s Android partners. Tim Cook seems to be backing down on his privacy-based effort to differentiate Apple products. If he doesn’t, Google can easily wipe more value off his company by launching a Pixel 4a or shelling out Amazon Prime day offers for the 3a at 300 bucks or whatever it takes to demolish all that magic dust Apple took years to rub onto their overpriced devices. Google doesn’t even need to make another mid-priced phone. They have just officialized the category. Xiaomi and other manufacturers can now capitalize on it.

It is a great example of how a company loses focus and fails. Apple is too big to fail of course, more an international currency than the dollar. But some of us, in times like this, get a glimpse at just how well a behemoth such as Google can play the monopoly game with style.

Oh, and grab a Pixel 3a, it really is a stunning device for that sort of money.

I am pretty sure that word gets all politically correct bells ringing so let me explain: it took Apple users almost a decade to figure out how useful wireless Bluetooth is. They are permanently retarded in their adoption of technology, always waiting for Apple to tell them what to do, like well schooled, but ignorant, infants.

I remember thinking this about a decade ago when I was excited about my Gear4 Bluetooth headphones. They had A2DP and I know this nerdy acronym because back then I had to mention it and insist at stores while I explained that A2DP meant stereo Bluetooth basically. Ten years ago.

Yesterday I listened to the New York Times popcast about AirPods. I pitied them. These are highly intelligent people, writing for the peak of global media, influencing millions around the world. And their list of excuses was pathetic. “Sure the sound quality is not good but I don’t listen to much music really” or “it is ok for calls and music is just for drowning background noise for me”.

It got even worse while discussing the planned obsolescence. “Yeah, they will probably die one day after their warranty” or “it is cheaper to buy new ones than repair them”. These people are resigned to Apple like some sort of tax. One poor woman bought a pair that didn’t work and then bought another pair which also didn’t work with her phone! Is that the definition of a hopeless loser or what? Almost everyone agreed that the AirPods look horrible, geeky or just plain stupid, one hides them under her hair.

Worse still, the only positive they could think of about the specific devices was the “seamless experience”. This refers to the fact that Apple, as usual, didn’t follow Bluetooth properly but tweaked it. Bluetooth has been around since 1994 and the A2DP profile mandated the use of the SBC audio codec as a minimum, rather than enforcing the direct transfer of other audio standards like mp3, mwa, and aac. Even though these are supported, the teams making protocols try to get everyone aboard so consumers don’t need to worry about incompatibilities. Unless those consumers are retards of course.

While I was enjoying my wireless headphone Bluetooth freedom these past years, iPhone users waited for Apple to “reinvent” the accessory. Apple has a tiny percentage of the smartphone market, yet in their little bubbles, the users think they are advanced. The entire planet moves along without them. Retarded. Sorry, no better word to describe the pathetic bunch of people that slavishly follow the Apple path to a walled garden dead end.

Sometimes as I tidy the house or while looking for something else, I find something the kids have made.  These days it is mainly my ever creative daughter. It is often touching. So I might stand there with a little “i love u dad” note in my hand crying.  It isn’t the joy of parenthood I think, it is the surprise reminder of how strong emotions run within us, a pent up bottle of fizzy information we keep forgetting.

Like many other NBA fans, this year I stopped watching.  Somewhere between the Warriors’ dominance and LeBron not making the play offs I lost motivation to spend any more of my precious time following the NBA.  Bear in mind that this is the business I have help up as a shining example to follow. The best storytellers in the world, what marketers should emulate, God’s gift to all of us.  I have written articles, analysis and done podcasts telling everyone to follow the NBA and analyse its every move. I honestly believe it is not only the best sport to follow but also the best organization and media savvy institution to analyze and learn from.

But I have had enough.  I need to move on. So I want to cut out the NBA in order to learn something else.  If I am watching live matches when I wake up at 4am (Greek time), I am not reading a new book.  And this is when I realised how much power these new tools give me.

I just tuned the NBA out of my life.

First of all I went to google settings and removed it from my interests.  That pretty much solved a lot of the ways scores popped up on my phone. Same with news, I just removed the topic from the (excellent) Google News app.  “Not interested”. It didn’t even feel like a major ceremony, two taps and it was gone. YouTube needed a little more help and guidance. I had to tell it I wasn’t interested in 7-8 videos and then click to remove the channels.  Sorted.

For someone deeply immersed in everything NBA for the past 2 years it was surprisingly easy.  I feel like one of those people who quit smoking and then say “oh, it was just a decision”. Only it is even easier.  The NBA simply doesn’t exist around me anymore. Unless I walk into a sports bar and it is playing on the TVs, or some friend posts about it, I simply don’t see it anywhere.  The equivalent for my savana dwelling ancestors would be to tap twice on a baobab tree and make all baobab trees instantly disappear from their line of sight.

We read enough complaints about our digital world, how we are inundated with information, much of it useless or confusing.  Here is my – very real – objection. Never in the history of homo sapiens have we been able to control our informational environment as much as now.  What many consider a disadvantage , the fact that I check my phone a million times a day, the fact that Google owns me, all this is simply fantastic when you are ever so slightly disciplined enough to tell it what you want to see around you.

It is also very exciting.  Can’t wait to learn something new.  And as my kids grow up and stop surprising me with notes around the house, I am pretty sure the rest of this vibrant digital planet will do something similar for me.