The best thing on my holiday you can do at home

Instagram dictates modern tourism, learn how to use it It was our last day in Reykjavik and we headed past the scenic old port.  To a simulator.  That’s right.  After two weeks in Iceland and a whole lot of very impressive experiences, we went to a helicopter fly-over machine.  We had been on glaciers, inside… Continue reading The best thing on my holiday you can do at home

Good cop – bad cop: why only Facebook is evil

In a lot of our discussion about the future we tend to bunch Facebook and Google together.  After all they are two Goliaths that rely on advertising.  Unlike Microsoft that has spread its income sources, or Amazon who is in a different arena all together.  Grouping them together however is unfair, misleading and dangerous. “….the… Continue reading Good cop – bad cop: why only Facebook is evil

Your social media “strategy” is a pile of steaming… social media

Do you remember SEO?  Some people went around “optimising” websites.  Others sold courses on  search engine optimisation.  No, please, try to remember exactly what went on then.  You were a bit vague how “those Google things” worked.   So you outsourced.  Something worked more or less, you didn’t get fired over low rankings.  Probably because your… Continue reading Your social media “strategy” is a pile of steaming… social media

In praise of fake profiles

If you are in sales or marketing and above 25 years of age, you are probably wrong.  The assumptions you base your decisions on are severely limited.  We often thank our kids for ideas, for keeping us “in touch”, but it is much much more complicated a matter.  And extremely important.   I have hundreds of… Continue reading In praise of fake profiles

Jesus, fig trees and checking your car brakes

“Early in the morning, as he was on his way back to the city, he was hungry. Seeing a fig tree by the road, he went up to it but found nothing on it except leaves. Then he said to it, “May you never bear fruit again!” Immediately the tree withered.”     – Matthew 21:18-22… Continue reading Jesus, fig trees and checking your car brakes