If you are in sales or marketing and above 25 years of age, you are probably wrong. The assumptions you base your decisions on are severely limited. We often thank our kids for ideas, for keeping us “in touch”, but it is much much more complicated a matter. And extremely important. I have hundreds of… Continue reading In praise of fake profiles
Tag: market research
The Asian Toad and Google research for business
My friend James is probably the smartest person I know. Whether he is teaching himself music in order to do the soundtrack to an amazing documentary of his, building innovative mammal free zones in New Zealand, riding a motorbike or in Madagascar fighting the Asian toad. The what? When a modern human comes across something… Continue reading The Asian Toad and Google research for business
Will this idea work?
Some time ago I sat in a school committee meeting. As usual they were wasting time talking too much. For about half an hour they were discussing what to do about the graffiti on the wall. I calculated that in that time we could have actually painted it over at least twice. By doing… Continue reading Will this idea work?