If you live in the UK, switch off Facebook for a few weeks

I have a Masters degree in Media, Communication and Society. Yet I have no exact data to give you about precisely how Facebook messes up our heads. But I know it is dangerous before a snap election. And you can’t win. So take a break. Facebook is evil. Those that try and bunch it with… Continue reading If you live in the UK, switch off Facebook for a few weeks

The real problem with Facebook is its lack of a business model

“If Facebook disappeared tonight, it would take the planet maybe 2 days to get over it.”  It’s not the first time I have heard this being said. And even though it sounds like a terrible sweeping generalisation from someone trying to impress over dinner, I tend to agree.  Some say it is useless. It definately… Continue reading The real problem with Facebook is its lack of a business model

Notifications chaos? Across platforms, devices and the Universe. Solved!

I was looking at the new and improved YouTube when it came to me.  Check out all the new bells and whistles, the polls and the posts you can make in a tool that is more and more like a social network, and it will notify you…  I  just kept thinking “wow, how will users… Continue reading Notifications chaos? Across platforms, devices and the Universe. Solved!

Facebook just fired your marketing department and made me invaluable

What a shock.  About 60-70% of your marketing plan has just been made obsolete by Facebook’s changes.  It’s not their fault.  You are idiots to have ever believed them.  The signs were always there.  First they said “everyone make pages!”  So you did.  Some companies even forsake a website and make the Facebook page a… Continue reading Facebook just fired your marketing department and made me invaluable

Your social media “strategy” is a pile of steaming… social media

Do you remember SEO?  Some people went around “optimising” websites.  Others sold courses on  search engine optimisation.  No, please, try to remember exactly what went on then.  You were a bit vague how “those Google things” worked.   So you outsourced.  Something worked more or less, you didn’t get fired over low rankings.  Probably because your… Continue reading Your social media “strategy” is a pile of steaming… social media

In praise of fake profiles

If you are in sales or marketing and above 25 years of age, you are probably wrong.  The assumptions you base your decisions on are severely limited.  We often thank our kids for ideas, for keeping us “in touch”, but it is much much more complicated a matter.  And extremely important.   I have hundreds of… Continue reading In praise of fake profiles

In defence of experiments

The recent uproar concerning experiments run by Facebook is really worrying.   Because without experiments, there is no business, there is no progress and we learn nothing.   Most of my working day is spent conducting experiments or setting up experiments.   Most of my business advice ends with “well, let’s try it!”  Facebook being… Continue reading In defence of experiments

No Zuckerberg, I don’t think we will ever trust you

Facebook wants us to trust it.  Zuckerberg says they need to change their hacker mentality.  Stop taking advantage of users and start seeing our point of view.  It’s not going to happen.  And he isn’t putting his money where his mouth is.   Facebook is still essentially the same scammy way of thinking he had… Continue reading No Zuckerberg, I don’t think we will ever trust you

Facebook has a secret weapon: making money from politics

In Greece, the media has always depended heavily on politics in order to survive.   Which is putting it very politely.  Private TV is the playground of rich business tycoons.  They pay money, to get eyeballs and influence and then use that influence in order to get big public sector projects.   We also have… Continue reading Facebook has a secret weapon: making money from politics