Do you remember SEO? Some people went around “optimising” websites. Others sold courses on search engine optimisation. No, please, try to remember exactly what went on then. You were a bit vague how “those Google things” worked. So you outsourced. Something worked more or less, you didn’t get fired over low rankings. Probably because your… Continue reading Your social media “strategy” is a pile of steaming… social media
That does it. Another major Greek corporation inviting all employess to a briefing on social media. Not “legal issues concerning what you can and can’t write online about the company”. Not “ten useful things you need to know about how best to integrate social media in your life.” But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?