For most business people, social media appears to be something exotic, even alien. Partly due to the way it is presented in the media and largely because their “older media” companies are still not sure how to sell it. There is a big temptation to see it as a completely new paradigm. … Continue reading Your first move in social media is…market segmentation?
I was talking to the CEO of a market leading services company recently. He was trying to entice me to get involved, I was trying to avoid telling him too bluntly that the cosy family-style management he had lived with all these years was about to crash completely. We skirted about the issues. “With your… Continue reading Why on earth did you leave CRM implementation to the IT department?