Trump is right about something! Made in USA counts for a lot

You probably rushed to dismiss it.  After all, in this globalized world it seems counterintuitive that Apple should produce iPhones entirely in the US.  Some would say impossible.  And it is Donald Trump saying it, the man is ridiculous almost 24/7. Now think about it again.  Cost?  Yeah, sure it would be more expensive to produce… Continue reading Trump is right about something! Made in USA counts for a lot

Mobile revolution in perspective

Some people on the planet feel the need to bring some balance to this debate.   Not that there is much debate.   Everyone seems sure that mobile devices will conquer the planet.   Apps are growing like mushrooms.   Many with less meaningful content than an edible fungus.  This doesn’t stop marketing departments investing… Continue reading Mobile revolution in perspective

The planet is lucky Steve Jobs stuck to making gadgets

I think everyone in branding envies Steve Jobs.   Some turn it into adulation, others into hate.  He was the ultimate spin doctor.  From “we burn Pentiums to the ground” to “we love Intel” in the space of a few months.  Or “we will never use Adobe Flash” to “OK, we will implement it in… Continue reading The planet is lucky Steve Jobs stuck to making gadgets