You probably rushed to dismiss it. After all, in this globalized world it seems counterintuitive that Apple should produce iPhones entirely in the US. Some would say impossible. And it is Donald Trump saying it, the man is ridiculous almost 24/7. Now think about it again. Cost? Yeah, sure it would be more expensive to produce… Continue reading Trump is right about something! Made in USA counts for a lot
It is a great website. The English is correct. The vibe is right. The concept isn’t ground breaking but on the right path. So why should it hide the fact that it is Greek? There is no “about us”. No physical adress. If you look hard, in the blog section, there is mention of a “name”… Continue reading Let’s make a website and hide the fact that we are Greek
There are many different ouzo brands and the competition is fierce. So it is interesting when a “new” product comes along. Even more so when it proposes an unused, yet traditional method of production and unique marketing and bottling. Quoting from the branding experts that put the whole thing together: UNDERSTANDING “Adolo”… Continue reading Ouzo branding case study
We live in a sandstorm of information. Blogs, tweets, status updates, emails, sms and everything raining down on us. In such a desert 1500 years ago a man worked as a merchant meeting various people of the region and listening to them carefully. He gathered data. And then what did he do? Inbound marketing!… Continue reading Branding and social media lessons from Muhammed
My friend is a damn good designer. He has worked for the biggest furniture manufacturer’s and other luminary positions that an industrial designer can achieve including his own lab. Anything from unique desk systems, to an incredible invention that helps the Athens Hilton fold their tables more efficiently or a sea kayak. But what exactly… Continue reading Corporate psychoanalysis through the company blog
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!