Ouzo dimino – what a bad name for a drink!

“Dimino” in greek means “every two months”.  Seems a rather bad name for ouzo, but here is a useful text about the Production Methods:   (Pardon the Google translation slip ups!) “Small and big secrets of ouzo Lisvori anise “Pimpinella anisum“, fennel “foeniculum vulgare miller“, the star anise, cinnamon, the coriander, cardamom (kakoules)  enter the… Continue reading Ouzo dimino – what a bad name for a drink!

Ouzo branding case study

There are many different ouzo brands and the competition is fierce.   So it is interesting when a “new” product comes along.   Even more so when it proposes an unused, yet traditional method of production and unique marketing and bottling.   Quoting from the branding experts that put the whole thing together: UNDERSTANDING “Adolo”… Continue reading Ouzo branding case study