“Dimino” in greek means “every two months”. Seems a rather bad name for ouzo, but here is a useful text about the Production Methods: (Pardon the Google translation slip ups!) “Small and big secrets of ouzo Lisvori anise “Pimpinella anisum“, fennel “foeniculum vulgare miller“, the star anise, cinnamon, the coriander, cardamom (kakoules) enter the… Continue reading Ouzo dimino – what a bad name for a drink!
There are many different ouzo brands and the competition is fierce. So it is interesting when a “new” product comes along. Even more so when it proposes an unused, yet traditional method of production and unique marketing and bottling. Quoting from the branding experts that put the whole thing together: UNDERSTANDING “Adolo”… Continue reading Ouzo branding case study
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)