You can go to seminars. Watch inspiring Ted talks. You can study storytelling from Homer to Homer Simpson until you are yellow in the face. But we all have plenty to learn from the NBA. I just spent my best sleeping hours watching Game 3 of the Finals and the storylines are too many to… Continue reading Digital storytelling with an inflated piece of leather
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!