What nobody is telling you about the new Macs

The entire industry has gone crazy about the “phenomenal” performance of the new Apple computers. As I predicted, under Tim Cook Apple is indeed changing. But not nearly enough. And don’t be fooled like all those tech “experts” who make money from click baiting you with the impressive titles about “PC killing performance”. When Cook… Continue reading What nobody is telling you about the new Macs

Apple is not about tech so stop judging it as if it was

“So, seriously Alex, do you think Apple has a problem?” Financial analysts call me up some times for “insights”.  It is usually when their job is on the line and/or they have to handle a really really big investor.  The guy was worried and wanted me to give him something new to say in the… Continue reading Apple is not about tech so stop judging it as if it was

Apple is gay.  But not as gay as the world needs it to be.

When Tim Cook came out to the media as gay I was not surprised.  We all knew that Apple products were disproportionately favored by gays.  The statistics occasionally cropped up and then disappeared in a very…Apple sort of way.  A very “gay” sort of way in fact if you wanted to use a crude and… Continue reading Apple is gay.  But not as gay as the world needs it to be.

Apple will never produce the best technology: here’s why

I have been branded an Apple hater a long time ago, so I don’t bother to worry about that.  Since 1981 I have lived and breathed technology and Apple insults the very essence of the world as I understand it with its behavior.  I don’t use the word “like”, it is not aesthetic and it… Continue reading Apple will never produce the best technology: here’s why

Apple: We burn Pentiums to the ground

If you don’t remember that slogan, let me remind everyone.  Because in a rather strange way, it has been wiped from Google!  Seriously, Google it.  “We burn Pentiums to the ground” and toasting Pentiums was a major Apple promotional campaign, aimed at convincing us all that their proprietary Motorola (IBM) processors were “better” or “faster”… Continue reading Apple: We burn Pentiums to the ground

Trump is right about something! Made in USA counts for a lot

You probably rushed to dismiss it.  After all, in this globalized world it seems counterintuitive that Apple should produce iPhones entirely in the US.  Some would say impossible.  And it is Donald Trump saying it, the man is ridiculous almost 24/7. Now think about it again.  Cost?  Yeah, sure it would be more expensive to produce… Continue reading Trump is right about something! Made in USA counts for a lot

Moving the i-Goalposts

In the old days we used to have great flame wars of PC vs Mac.  Back then Apple was going to conquer the desktop.  They never even got close of course.  Everyone talked about Apple machines but bought PCs.  There was always some secret plan, some new technology, a “gamechanger” just around the corner that Apple was… Continue reading Moving the i-Goalposts