Why Apple won’t make an iPhone for the masses

Don’t go looking in the detailed cost breakdowns.  Sure, Apple has plenty of profit margin to shave off the iPhone.  They could sell one for $150 and still make a profit better than most.  But it is not in the market share figures either.   And it isn’t some complicated marketing reason, anything about a… Continue reading Why Apple won’t make an iPhone for the masses

Here is exactly what Tim Cook needs to do with Apple: turn it into IBM!

The thing about us consultants is that we give advice even when nobody asked for it.    The world’s biggest company surely doesn’t need my help.   Even more so since I have historically and openly criticized it at every corner.   But, like my friends always say, I probably have a secret wish to… Continue reading Here is exactly what Tim Cook needs to do with Apple: turn it into IBM!

Apple won’t sue Google and Cook is a better manager than Jobs. Which is bad.

Of course Apple won’t sue Google!   Getting a positive verdict when fighting a foreign company in a US court is one thing.   Going up against Google is quite another.  Even without the closet of Motorola patents, Google wouldn’t lose.   It would be like going up against the water utility company; they just… Continue reading Apple won’t sue Google and Cook is a better manager than Jobs. Which is bad.

Steve Jobs was right to “go thermonuclear” against Android

“I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” The point isn’t whether he said it or not.   Nor is it whether it is admissable in court (it is). “I will spend my last dying breath if I need to, and I will spend every… Continue reading Steve Jobs was right to “go thermonuclear” against Android

Apple doesn’t break the rules; it doesn’t have any!

What is Apple’s mission statement? Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future… Continue reading Apple doesn’t break the rules; it doesn’t have any!

Mac vs PC: is anyone ever going to run proper benchmarks again?

OK, it is a sign of age.   Do you remember back when people actually tested computers for their performance?   I especially fondly remember Charlie White’s heroic efforts.   He is now high up the Mashable food chain and doesn’t “attack” Macs anymore…. heck he writes about them like everyone else.   But who… Continue reading Mac vs PC: is anyone ever going to run proper benchmarks again?

The planet is lucky Steve Jobs stuck to making gadgets

I think everyone in branding envies Steve Jobs.   Some turn it into adulation, others into hate.  He was the ultimate spin doctor.  From “we burn Pentiums to the ground” to “we love Intel” in the space of a few months.  Or “we will never use Adobe Flash” to “OK, we will implement it in… Continue reading The planet is lucky Steve Jobs stuck to making gadgets