For most business people, social media appears to be something exotic, even alien. Partly due to the way it is presented in the media and largely because their “older media” companies are still not sure how to sell it. There is a big temptation to see it as a completely new paradigm. … Continue reading Your first move in social media is…market segmentation?
While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ. The step is simply too big, especially for market leaders. You make a business page for your company, brand or product? I will use it against you! … Continue reading Hello, pleased to meet you. Facebook can ruin your business.