“Right now you may only reach 16% of your fans each week. Reach Generator guarantees that you reach 75% of your fans…” This is Facebook’s grand plan to show us they know how to make money? Instead of “connecting people” or “helping us share with the people we love”… Facebook is openly admitting to… Continue reading Facebook screws up on the international business etiquette
While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ. The step is simply too big, especially for market leaders. You make a business page for your company, brand or product? I will use it against you! … Continue reading Hello, pleased to meet you. Facebook can ruin your business.
That does it. Another major Greek corporation inviting all employess to a briefing on social media. Not “legal issues concerning what you can and can’t write online about the company”. Not “ten useful things you need to know about how best to integrate social media in your life.” But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?
It is fashionable (and easy) to target family run businesses as the source of a country’s problems. Whether it is the Economist’s view of a region or the complaints of a middle manager who “just couldn’t get a promotion in there”. I have studied family businesses as clients, as numbers and statistics. I… Continue reading How GrecoGerman family businesses will rule the world
There is a gold mine of information within any company or cause waiting to get out. Think about hitch hiking to find out how.
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)