Let’s say you want to plan an in store activity for a tech product. “We have thirty stores all over Greece!” beams the person you are talking with. Here are a few questions to ask before setting out your promotional strategy. What is the percentage of traffic of your top 2 stores relative to the… Continue reading Greek retail woes part 2 – chains and balls
Don’t waste good money on Greek retail – part 1, the stats
From afar, it probably seems like a mystery. Greece has no money. So why are so many tech items still selling well? It isn’t easy to get a handle on the market as it feels pretty third worldly most of the time. For starters you need to recognize that there aren’t very good stats for… Continue reading Don’t waste good money on Greek retail – part 1, the stats
Mussolini, the world cup and financial regulation in Greece
Financial markets, like the world cup, need to keep up the pretense of fair play. Smaller teams and players will inevitably suffer.