We live in a sandstorm of information. Blogs, tweets, status updates, emails, sms and everything raining down on us. In such a desert 1500 years ago a man worked as a merchant meeting various people of the region and listening to them carefully. He gathered data. And then what did he do? Inbound marketing!… Continue reading Branding and social media lessons from Muhammed
Using paradigms to find opportunities: how an inkjet is like a coffee machine
“So people get this 100 euro coffee machine, but then have to pay almost double the price for the capsules?” I love consulting because you get to play with different business problems every day. “This sounds a bit too much like the ink jet business!” They are selling the machines below cost to people… Continue reading Using paradigms to find opportunities: how an inkjet is like a coffee machine
Facebook ads don’t add up: how I proved they are cheating
“So why don’t you cheat?” It took me a while to recover. My father has always been my moral compass. He has stood through many decades of doing business with absolute integrity refusing to bribe anyone in a country where this is unheard of. He didn’t fall for the trap of taking… Continue reading Facebook ads don’t add up: how I proved they are cheating
Why the Business Software Alliance can’t sue me
When the BSA started out, it was pretty obvious that they were making up the numbers. Having studied statistics and living in the IT world, to me, it was painfu to watchl. Not only were they generalising in a bad way but they were communicating too forcefully. This is a recipe for… Continue reading Why the Business Software Alliance can’t sue me
Nokia-Microsoft. A serious case of “I told you so”
I predicted that Nokia had a massive smart phone OS problem more than a decade ago and it just proves that journalists are the least capable of getting any real “juice” out of what is happening.
Rebranding Iraq. On a human sized, stone stele
“Iraq” has negative publicity. “Mesopotamia” doesn’t. In fact, the more I look at the Code of Hammurabi, the more I get filled with ideas of great publicity campaigns. This is the cradle of civilization, the place that started it all.
The empty LinkedIn profile results
I removed absolutely everything from my profile on LinkedIn. It made absolutely no difference to the number of people visiting it (20 per week on average) or the number of people clicking through to my personal website.
Personal Communications Advisor: better than golf
Yes, yet another acronym. I am now officially a PE.C.A. I coined the term because it is going to become a popular profession. Not for me personally. I only got involved and am developing the know how in order to assist corporate clients. The problem is that the personal branding of their top brass is… Continue reading Personal Communications Advisor: better than golf
VISA, Google and racism
For anyone chasing Google, basing the attack on human rights could yield much better results than grabbing at technological straws.
Skype phone dating, Android intelligence and the media player that deletes stuff
If my cell phone just spent one second asking me at the end of each call how to classify the communication, it could quickly build meaningful intelligence on how best to handle calls so as to avoid interruptions.