Social CRM is more than just the next buzz word and additional acronym to learn.
I was talking to the CEO of a market leading services company recently. He was trying to entice me to get involved, I was trying to avoid telling him too bluntly that the cosy family-style management he had lived with all these years was about to crash completely. We skirted about the issues. “With your… Continue reading Why on earth did you leave CRM implementation to the IT department?