TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.
Social CRM is more than just the next buzz word and additional acronym to learn.
I was talking to the CEO of a market leading services company recently. He was trying to entice me to get involved, I was trying to avoid telling him too bluntly that the cosy family-style management he had lived with all these years was about to crash completely. We skirted about the issues. “With your… Continue reading Why on earth did you leave CRM implementation to the IT department?