We tend to think of social media as quite an individualistic activity. Very self centred. Sure, it’s “social” but we often imply that the “circles” or “groups” are smaller and more fragmented to a degree which trivialised “old school” categorization. Enter the nation state. A country is of course quite an artificial creation,… Continue reading How team Romania put “national” into social media
Category: Communication
20 Social Media Statistics (which are completely imprecise and stupid)
Email going around with the following disinformation: (In italics my responses.) “These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people… Continue reading 20 Social Media Statistics (which are completely imprecise and stupid)
This is how to beat Google on search: the way Google+ is beating Facebook!
Like anyone serious about business, I spend time trying to figure out how Google’s search algorythm works. Because if you are serious about business you care about communication. And if you care about communication you have to care about the way most of the world now discovers information. Yesterday I was surprised to notice… Continue reading This is how to beat Google on search: the way Google+ is beating Facebook!
Measuring digital influence: the silly and the science
“The most influential people online” says the tagline for WebIt, an upcoming “Digital and IT event” (vague terms as nobody is sure anymore!) The idea isn’t new; a similar scheme had played out with the Influence Project some time ago. These sort of efforts are of course plagued with massive methodological problems. Obviously… Continue reading Measuring digital influence: the silly and the science
Why Google wants to stop me blogging
If you are posting original content on Facebook or Twitter, you’re stupid. No polite way to put it. You’re an idiot. Every day I see great thoughts, photos and other inspiring original content posted on Facebook and it makes me cringe. It is like cooking an interesting organic and original meal and… Continue reading Why Google wants to stop me blogging
Interface time (again) – supercalifragilisticexpialidocious
You know that something is changing when Google talks about a “beautiful interface”… As the world tries to figure out how to keep their day job and still find time to check up their facebook, twitter, linked in and Google Plus accounts, it seems we are going full circle to the operating system debate… Continue reading Interface time (again) – supercalifragilisticexpialidocious
Do evil: using social media to destroy competitors. Or anyone you don’t like
Social media failures are fast becoming a part of my daily entertainment. Large and small corporations suddenly naked and unarmed, it is the stuff of slapstick comedy. We all see that long ladder swinging around except Hardy and…bang! Laurel knocks him down. The fun part is that – just like in social media… Continue reading Do evil: using social media to destroy competitors. Or anyone you don’t like
Selling sea weed for colored ribbons – the homeopathic communication example
It is a Greek expression which implies someone who manages to make something terrible look good. For profit. Hey, isn’t that what all business is about? Except there are those that do it better and merit our attention. Steve Jobs, Mr “we burn Pentiums to the ground” one day, on the Intel platform… Continue reading Selling sea weed for colored ribbons – the homeopathic communication example
Branding and social media lessons from Muhammed
We live in a sandstorm of information. Blogs, tweets, status updates, emails, sms and everything raining down on us. In such a desert 1500 years ago a man worked as a merchant meeting various people of the region and listening to them carefully. He gathered data. And then what did he do? Inbound marketing!… Continue reading Branding and social media lessons from Muhammed
Why the Business Software Alliance can’t sue me
When the BSA started out, it was pretty obvious that they were making up the numbers. Having studied statistics and living in the IT world, to me, it was painfu to watchl. Not only were they generalising in a bad way but they were communicating too forcefully. This is a recipe for… Continue reading Why the Business Software Alliance can’t sue me