“Iraq” has negative publicity. “Mesopotamia” doesn’t. In fact, the more I look at the Code of Hammurabi, the more I get filled with ideas of great publicity campaigns. This is the cradle of civilization, the place that started it all.
Category: Communication
The empty LinkedIn profile results
I removed absolutely everything from my profile on LinkedIn. It made absolutely no difference to the number of people visiting it (20 per week on average) or the number of people clicking through to my personal website.
Personal Communications Advisor: better than golf
Yes, yet another acronym. I am now officially a PE.C.A. I coined the term because it is going to become a popular profession. Not for me personally. I only got involved and am developing the know how in order to assist corporate clients. The problem is that the personal branding of their top brass is… Continue reading Personal Communications Advisor: better than golf
VISA, Google and racism
For anyone chasing Google, basing the attack on human rights could yield much better results than grabbing at technological straws.
Skype phone dating, Android intelligence and the media player that deletes stuff
If my cell phone just spent one second asking me at the end of each call how to classify the communication, it could quickly build meaningful intelligence on how best to handle calls so as to avoid interruptions.
Corporate psychoanalysis through the company blog
My friend is a damn good designer. He has worked for the biggest furniture manufacturer’s and other luminary positions that an industrial designer can achieve including his own lab. Anything from unique desk systems, to an incredible invention that helps the Athens Hilton fold their tables more efficiently or a sea kayak. But what exactly… Continue reading Corporate psychoanalysis through the company blog
A practical way to sell services
After all the high tech, SEO optimized, multi million campaigns used to sell services, a return to simple principles to a targetted audience works better!
Dawkins, not Hawkins: choosing the right communication paradigm
Popular science books have much to teach anyone interested in communication. Selecting paradigms is an art developed from cave men to scientists of our age.
Spam, spam, spam in my Domino’s pizza
A company rewriting the book in pizza marketing stumbles in its execution in local markets
Guerilla brand marketing at the World Cup
Brazil is hosting both the next world cup and the next Olympics and guerilla marketing warfare is bound to play a vital role in both