While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ. The step is simply too big, especially for market leaders. You make a business page for your company, brand or product? I will use it against you! … Continue reading Hello, pleased to meet you. Facebook can ruin your business.
“The most influential people online” says the tagline for WebIt, an upcoming “Digital and IT event” (vague terms as nobody is sure anymore!) The idea isn’t new; a similar scheme had played out with the Influence Project some time ago. These sort of efforts are of course plagued with massive methodological problems. Obviously… Continue reading Measuring digital influence: the silly and the science
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)