Enemy at the gates: content marketing vs natural language (vs litigation)

I couldn’t help it. The English in the post was so bad I had to state the case. Sure, it only had one “like” and probably almost nobody had seen it, but all the same, it cried out “auto-translate”. The sentence structure was not blatantly incorrect, just…off. Sure, there were several actual mistakes, but they… Continue reading Enemy at the gates: content marketing vs natural language (vs litigation)

The ring , the next President and the finest manager you have ever seen

It was just a Facebook ad for a ring. Contrary to doom and gloom tech naysayers, their algorithm is pretty bad. I very rarely even pay attention to Facebook ads. But this fitness monitoring ring had the endorsement of the NBA. That little familiar logo in combination with the indicator that it had hundreds of… Continue reading The ring , the next President and the finest manager you have ever seen

The best thing on my holiday you can do at home

Instagram dictates modern tourism, learn how to use it It was our last day in Reykjavik and we headed past the scenic old port.  To a simulator.  That’s right.  After two weeks in Iceland and a whole lot of very impressive experiences, we went to a helicopter fly-over machine.  We had been on glaciers, inside… Continue reading The best thing on my holiday you can do at home

Google and the Golden State Warriors: similar approach

As I watched the champions get annihilated by the Raptors this morning over breakfast I had yesterday’s Senate hearings in mind.  Steph Curry only got 3 out of 12 but didn’t look worried.  Much like Sundar Pichai yesterday. Here’s what happened NBA-side in summary:  The Warriors gathered not one, not two but five All Stars. … Continue reading Google and the Golden State Warriors: similar approach

Apple is not about tech so stop judging it as if it was

“So, seriously Alex, do you think Apple has a problem?” Financial analysts call me up some times for “insights”.  It is usually when their job is on the line and/or they have to handle a really really big investor.  The guy was worried and wanted me to give him something new to say in the… Continue reading Apple is not about tech so stop judging it as if it was

Advanced marketing:A tobacco company sponsoring a smoke free future

It appeared in my Facebook timeline and took me by surprise.  A Greek island is aiming to be smoke free.  Nice initiative.  Nice touchy feely video and all.  Oh, wait a minute.  It is sponsored by Philip Morris.  How does that work? I mean seriously.  How do we allow that to work? The first set… Continue reading Advanced marketing:A tobacco company sponsoring a smoke free future

Apple is gay.  But not as gay as the world needs it to be.

When Tim Cook came out to the media as gay I was not surprised.  We all knew that Apple products were disproportionately favored by gays.  The statistics occasionally cropped up and then disappeared in a very…Apple sort of way.  A very “gay” sort of way in fact if you wanted to use a crude and… Continue reading Apple is gay.  But not as gay as the world needs it to be.