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  • Apple is gay.  But not as gay as the world needs it to be.

    When Tim Cook came out to the media as gay I was not surprised.  We all knew that Apple products were disproportionately favored by gays.  The statistics occasionally cropped up and then disappeared in a very…Apple sort of way.  A very “gay” sort of way in fact if you wanted to use a crude and unfair generalisation in terms of stereotyping 5-7% of the world population and the richest corporation in the history of homo sapiens.  Interestingly enough that is about the market share of Apple products globally. (If you add smartphone and computers it may be a bit less but both kind of statistics are really hard to nail with any precision.)  Apple is the perfect demonstration of how hypocritical a gay CEO can be when he is the one in a position of power.

     

    We don’t know exactly how many people on the planet are homosexual.  And to be honest, we shouldn’t really care. I have walked Gay Pride marches enough to know that all my gay friends, and the friends of their friends are a fantastically varied collection of human beings.  In fact I don’t even think classifications help. There is no “gay meter”, human sexuality is a wonderfully complex thing, nobody is completely “straight” and what people fantasize about or do in terms of their sex life is nobody else’s business.  It shouldn’t even be mentioned in business.

     

    Oh wait.  Actually it is.

     

    One of the biggest, most consistent and absolutely fair demands of all of us who believe in equal opportunities, is the push for fair pay.  I want my daughter to get paid as much as a man when she works doing a similar job. Hey Siri, is this true in Apple regarding gay employees?  Hmmm…no response, eh? I want my kids to grow up in a world where we don’t need quotas in upper management. Hey Siri, are there disproportionately more gays in Apple?  Siri won’t tell you.  Apple won’t tell you. It is their right after all not to tell you.  But why is nobody asking? We ask about all sort of other groups of people.  We do our politically correct best to help minorities of every kind.  We read and write about how a corporation needs a coherent mission and values.  If Apple is more camp than others why is not openly projecting it?

     

    It seems rather impressive that we can #meToo ourselves until we are blue in the face and turn a blind eye to this opportunity.  If Tim Cook was a Yankees fan, when he met the President of the USA, we would read “and they joked about the game”. If the CEO of the richest corporation in the history of humanity was married to a woman we would probably see her at his side there too.  Through a combination of good timing and the all powerful Apple PR machine, since he bravely came out openly as gay however we have heard almost nothing.  A few carefully planned and executed, possibly paid for, high profile, profiles about it then. And since? Is Tim Cook in some way obligated to bring up LGBT issues since he has the ear of the world?  Should he be doing more?

     

    Of course it is a personal choice.  And he should have the right to a private life.  Other CEO keep their families away from the media.  But the case of Apple and Tim Cook is a remarkable demonstration of the limits of selective political correctness, the limits of #metoo type of approaches and our extremely hypocritical approach to demands for transparency and “the truth” about our world.

     

  • Television is dead. And nobody goes to trade shows. So why is everyone at IBC again?

    It was almost two decades ago.  After a dozen times at the International Broadcasting Convention I felt ready to summarize the trends and predict the future.  “TV and the internet are linked forever now” I pronounced as if I had discovered a new continent.  Checking out the trailer for my then TV show summary, other than cringing at the old fashioned editing and abuse of transition effects, it is impressive how little has changed.

    Television is a “traditional” business.  We are right to make fun of so many things about it which don’t change.  It is true that young people have moved away, relying on YouTube, Twitch or Netflix more.  But take it from an analyst who has often used click-baity “X is dead” titles.  Television will never die.  Neither will Facebook which many people enjoy attacking for the drops in younger audiences lately.  In fact, unless we wipe Homo Sapiens off the planet, nothing will “die”.  It will simply adapt.

    And that is why IBC is such a great show.  Constantly changing and looking for the new angle.  If you want to call it “media” instead of “television” shoot away.  “Digital cinema” instead of “the movies” yeah, whatever.  You will always need something we now call “content” and you will always need people and technologies to make it, convert it, cut it up, promote and distribute it.   Unless you want to lock down on a specific angle, as long as people live and communicate, there will be a thriving party at Amsterdam or wherever these people meet to discuss how to move ahead in their craft.

    Let television and this trade show be a lesson to all of us.

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    The www.amydv.gr team will be at Amsterdam in force as usual this year.  Get an agenda, do the business.

  • Don’t buy a house on the beach in Greece after the 20th of August

    If you think Greece has made progress in the past three years, you really should tell me how you get informed.  I need that sort of optimism and selective perception.  I live in Greece and I breathe with Greek businesses of all sizes, shapes and forms.  Things are much much worse than they were when we started these bailouts.

    Corruption is not only endemic but in our face.  That is something not measured in the international lists of corrupt countries but it matters.  The rule of law is a joke when you combine corruption with delays in decisions.  Greek courts can ruin any business endeavor.  They do.  Every day.  The so called “ease of doing business” indicator hasn’t moved much.  But companies have!  Bulgaria, Cyprus or even Brexiting UK are preferred by Greeks starting a new business.  Tax regulations change all the time.  They even applied additional taxes retrospectively which is possibly a world first.  Greece has signed up to surpluses so ridiculous that taxing anything that moves, anything that doesn’t move and anyone even looking at the scene, is the only way to conform to the demands.

    The population of Greece has been babyfed government handouts for many decades.   They pay those ridiculous taxes because they still have money stashed in various guides.  The young people that don’t leave the country are the ones hoping for a job in the public sector.   So we are left with the worse kind of employee.  Unless you are a tech start up that can get by with a few bright minds, you are likely to come out of job interviews wondering what the hell these kids are thinking; demanding high salaries but not willing to put in the effort or show any kind of flexibility.  Don’t be harsh on them.  They grew up in houses with two parents living comfortably from the public sector, essentially not working.  Whatever you offer them can never be as good as that!

    We have one of the worse governments on the planet.  Pretty sweeping statement but I can back it up.  They sign laws to appease our debtors but these laws are not enforced.  Worse still, and the reason I claim the world title so easily, is the amazing way they use a pseudo ideological way to dismantle anything good, decent or productive in Greece.  You can’t call them “common thieves” because thieves are not so ignorant, nor so bold.  They haven’t even managed to proceed with obvious and easy privatizations, partly because of these schizophrenic pseudo ideological concerns.  You know this is investment hell when they can’t even sell off prime beach real estate (Asteras Vouliagmenis) or develop an ideal part of the city.  (Ellinikon)

    Our infrastructure is pathetic.  Yes I know the roads are better than they are in Nigeria and we have a fairly stable electricity supply.  But as has been proved time and time again by our current government, they cannot reach agreements on major issues like privatizing the grid.  They can’t control labor unions which strike because they demand the right to continue destroying the environment with lignite abuse.  So our infrastructure was OK but whether it will be able to ever get to any next phase of development is doubtful.

    Probably the best place to witness all the above problems together is tourism. That great hope. Probably what you thought of when you read the title. “Invest in Greece: get a house on the beach”. Sure, after you deal with the corruption, the spoilt locals, the crazy government and the lack of infrastructure.  All sorts of people will be asking for bribes or giving bribes on your behalf to speed up proceedings. Then you will discover that the neighbor built something right in front of your house, or cut off your way to the beach and there is nothing you can do about it. Then the government will impose yet another tax on your property, a tax you have to pay every year on top of the tax you paid when you bought it. Then you will wait for a decent internet connection, sort of get it, then it will be down again.

     

    I don’t think you would spend even a small amount on buying a house on the beach if you looked carefully enough.  So who the hell is stupid enough to make a real investment in Greece?

     

     

  • We need more opinion, not political correctness: tomatoes rule!

    I write. I write a lot. I write without second thought and press “publish” before I even review my text most of the time. And so should you. Here’s why.

    Opinion pieces are not like other journalism or business communication. In your mind, that is something dangerous or risky. Because you are focused on objectively informing. You are clearly not out to influence the reader. News, or a business report simply array the facts. Like this quarter’s sales break down. Sure, the way you present facts makes a difference but you pretend to avoid opinion. And what good is that? You are essentially saying “I don’t know what this all means, please someone else tell me.”

    No, no, I want you to do two things much more important than just look at sales figures. First of all I want you to rethink something we all had as a fixed idea. Fresh eyes on something. Have you ever considered that tomatoes are incredibly clever? Within a few hundred years they went from a relatively unknown species, limited to a small part of the planet, to conquering the entire globe all year round. If my analogy is good and you stop reading and think for a minute, you might see the world in an entirely different light. You might think of something interesting and useful for your task in hand in fact.

    Masterful communicators don’t stop there.  They add the second element which propels good writing or business communication.  Fire.  Emotion.  Passion.  For the love of tomatoes, let’s stop eating bland varieties!  See how that doesn’t work?  Lack of flavor in tomatoes surely is not that important.  I set it up well and then lost it.  Why?

    Passion doesn’t appear magically from the sky.  Good presentation skills or fancy writing can’t conjure it up either.  Passion is about the flow of ideas between two states.  Like a liquid moving between two bowls of differing altitude.  There needs to be a problem for there to be passion, a difference.  So if you want to communicate your opinion effectively, you need to set up that difference.  What difference?

    This is a very scientific way to explain it but we are living in the age of algorithms.  What we need to do is to set up our model of how the world works first.  In business this is often our current practices.   On a personal level it is “how I think the world works”.    Political correctness crashes and burns even at this, very basic, phase.  If you can’t clearly show your model, there is no chance you will evoke emotion.   If I talk about “the liberal world view” most of you will passionately position yourself in relation to whatever you think that is and whatever else I am discussing.  Same if you say “this is how we have been doing business until now” before you make your case for change within your organization.

    If you think back to an opinion piece that touched you it often started with an individual.  Poor Ahmed on a boat from Syria, here is his story and how he ended up in a prison in Sweden.  Or an amazing old man that still works the old print machine for a small local newspaper in Iceland that is supporting a community.  They start from one person and connect all the model of the world view which is in friction with that one, indicative and symbolic human.

    Don’t hide behind the mask of a politically correct, bland and “safe” way of communicating.  Find that person.  Tell us the story.  Be that person.

  • A mediocre book which you absolutely have to read

    I only just learnt that Hans Rosling died.  But he left an amazing legacy.  Forget GAPminder and his speeches all over the world, just this book, Factfulness, is more than enough.

    There are two levels on which the book is a must-read.  First of all because for pretty important basic facts about the world you live in, you are wrong.  Extremely wrong.  The higher your level of education, the more wrong you are in fact.  And it is influencing your psychology, your politics and your decisions.  On the most primitive, essential level, the planet is not as you think it is.  You are pessimistic for the wrong reasons.  You are basing your business decisions on false assumptions.

    For anyone in communication, whether marketing or management, this book is a battle cry in terms of “how the hell can you persuade someone when they aren’t willing to listen?”  Whether you want to change behavior to sell more or to save a species, if your corporate social responsibility doesn’t feel true, the answer might be in this wise man’s book.

    The man was not an author.  He is not a craftsman on the written word.  It is like a long TED talk, like a long walk on a very long beach with a wonderful man that really wanted to make this world better for each and everyone of us.

  • Here is your first class action suite for GDPR (and why it is stupid)

    As an experiment, I decided to ask Google to remove all my contributions to the Google Maps Local Guides scheme.  For those of you not aware, Google Maps uses volunteers to improve maps.  And we do a lot.  They have gamified the process, which makes me a Level 9 guide (of 10 levels) thanks to thousands of reviews, ratings and photos seen by millions of users that I have uploaded.  So what happens if I want to leave?

    Joke No1.  Google itself, clearly says that you can delete your profile but your contributions will remain!  End of story, judge makes verdict, 4% of your global revenue please.

    Joke No2.  It is not easy to even find what to do if you are not OK with the above Joke No1.  Suppose you look hard, you will find somewhere under legal a procedure.  So you fill in a form.  Already we are way out of GDPR, this is not easy or intuitive.

    Joke No3.  Google doesn’t even have a human to respond.  Their first email is generic:

    Thanks for reaching out to us!

    We have received your legal request. We receive many such complaints each
    day; your message is in our queue, and we’ll get to it as quickly as our
    workload permits.

    Due to the large volume of requests that we experience, please note that we
    will only be able to provide you with a response if we determine your
    request may be a valid and actionable legal complaint, and we may respond
    with questions or requests for clarification.  For more information on
    Google‘s Terms of Service, please visit http://www.google.com/accounts/TOS

    Regards,
    The Google Team”

    Whoops!  Under GDPR, referring to fine print just doesn’t cut it.  Even if the judge hadn’t slammed the hammer and demanded gazillions before, now he can.
    Joke No4.   Luckily for them, I too think GDPR is crap, so I respond honestly and fully.  Oh no, bot response again:

    “Thanks for reaching out to us.

    To request the blocking of URLs from Google Search results under European law, please use this form: https://support.google.com/legal/contact/lr_eudpa?product=websearch

    If you need to send additional information in relation to your request, please respond to the email confirmation you receive after you send in the form. If you have already filled out the above form, your request will be processed shortly.

    To request blocking of your personal information from specific Google products other than Web Search, please use the following form: https://support.google.com/legal/contact/lr_pir

    If you need to send additional information in relation to your request, please respond to the email confirmation you receive after you send in the form.

    If you have already filled out the above form, your request will be processed shortly.

    Regards,
    The Google Team”

    This is pretty bad.  The bot didn’t even get it right.  So I send “This request does NOT concern blocking information.  The form you are sending me to is irrelevant.  Please get a homo sapiens to respond.” And the bot insists: “After reviewing your submission, we weren’t able to fully understand your request. If you send us more details to clarify your concerns, we will investigate further.”

    Joke No5.
    Luckily for Google, I am on their side, so I explain with plenty links.

    “I am a Google maps local guide. Level 9 in fact. This means I have made thousands of contributions. However if I want to remove these contributions, there is no automatic way of doing it.Under GDPR this should be possible more easily. Manually deleting tens of thousands of comments, reviews and photos is not practical or even feasible.

    I refer you to the discussion going on here
    https://www.localguidesconnect.com/t5/General-Discussion/How-to-Exit-Local-Guides-Program-and-Delete-ALL-my-Contributions/m-p/934274#M264101

    And here
    https://www.localguidesconnect.com/t5/General-Discussion/Local-Guides-and-GDPR/m-p/926431#M259635″

    Bot screws up even worse up the same rabbit hole:

    To request blocking of your personal information from specific Google products other than Web Search, please use the following form: https://support.google.com/legal/contact/lr_pir

    If you need to send additional information in relation to your request, please respond to the email confirmation you receive after you send in the form.

    If you have already filled out the above form, your request will be processed shortly.”

    Now, if you follow that last link, it is as unGDPR as humanly possible.  And it is off topic, it won’t even work if I request it like that.

    I really need no further proof than the above emails to sue Google under GDPR.  Will it work?  Hell yeah!  Class action?  Easily!  Google has been pushing users on to Local Guides for ages, millions of Android users are on it already.  Will I do it?  Of course not.  GDPR is ridiculous, useless and bureaucratic for no reason.  Google Maps is useful and Local Guides wonderful.

    This is a complicated world but useful trumps EuroBureaucracy every time.  Even well meaning European initiatives are counter productive when they are implemented like this.  A horse designed by a Euro Committee isn’t even a camel, it is a monster that can’t walk.  GDPR is not enforceable in any practical sense, it is simply the threat of a vindictive consumer.

  • Why do Pixel phones exist? (and how they just hurt Apple in revenge big time)

    Why do Pixel phones exist? (and how they just hurt Apple in revenge big time)

    I never cease to amaze how wrong tech writers get some things. For years now I read about how Google has failed with Pixel phones, “never quite got it right”, “hasn’t got market share” and other such comparisons with companies that are nothing like Google.

    Pixel phones were never meant to sell a lot. That would be suicidal. Google is not a hardware company. (Yet) And if it becomes one, it will not be from selling phones that the profits will come. Google sells ads. Everything else is an enticing freebie. To get you to buy ads.

    Case in point, Android. The dominant superpower of smartphones globally. Unless you live in a bubble in the West Coast, New York ….or the magazines and tech blogger world. They write about a company with less than 1/10th of the market share globally, as if it is an equally powerful opponent. It is a rerun of the PCs vs Mac “wars” of the past. Again, a completely insignificant market share of Macs was held up so antitrust authorities and whoever doesn’t like monopolies could pretend Microsoft had an opponent.

    But Google needed to find a way to control the ecosystem. They tried Nexus, they tried Google One (Google Go, whatever) and they tried Google Pixel. They don’t want to sell million of phones. They want to sell just enough to goad the rest of the market in the right direction. Everyone now talks about a “clean Android” experience as a major selling point. Bloatware on Samsung and other market leaders has gone down dramatically. You are either with Google or …well, with Google but they let you add a twist here and there in case you come up with something innovative.

    Enter the Pixel3a. Now that is something different and mysterious. So far they artificially kept Pixel prices high so as not to antagonize other Android manufacturers. Here we have a different story. This is revenge. The product launched just as Tim Cook had decided to make privacy a major selling point on iOS. And with the launch of one device, Google kicked him back in the groin. Just as millions of iPhone users are wondering if it is worth spending 1000 bucks on a new device, the Pixel3a offers premium everything at 400.

    Google will not pursue it further. You can be sure that there will be problems with availability and all the other excuses they have used in the past years to purposely stop Pixel and Nexus devices from eating up market share from Google’s Android partners. Tim Cook seems to be backing down on his privacy-based effort to differentiate Apple products. If he doesn’t, Google can easily wipe more value off his company by launching a Pixel 4a or shelling out Amazon Prime day offers for the 3a at 300 bucks or whatever it takes to demolish all that magic dust Apple took years to rub onto their overpriced devices. Google doesn’t even need to make another mid-priced phone. They have just officialized the category. Xiaomi and other manufacturers can now capitalize on it.

    It is a great example of how a company loses focus and fails. Apple is too big to fail of course, more an international currency than the dollar. But some of us, in times like this, get a glimpse at just how well a behemoth such as Google can play the monopoly game with style.

    Oh, and grab a Pixel 3a, it really is a stunning device for that sort of money.

  • This is a coup! How does Europe get the right to tell the internet what to do?

    As the world watches him flip flop over major topics like migrant families and trade war threats, I have to grant Donald Trump a point.  Take all the nasty stuff he said about China on the campaign trail (before he started sucking up to Asian dictators) and apply it to the European Union.  Obviously GDPR has not yet played on Fox news and he hasn’t figured out what the European Commission just pulled off.  It unilaterally forced a ridiculous and extremely vague legal requirement on the entire planet!

    “A Data protection officer (DPO)—a person with expert knowledge of data protection law and practices, must be appointed to assist the controller or processor to monitor internal compliance with this regulation.”  Wait a minute.  Just because a European citizen might click on my website, I have to hire some expert?  And worse still, I am not allowed to ban Europeans from visiting my website or to show them a different version?  Protectors of the internet should not be cheering GDPR, we should all be fighting it!  This is a coup, or #thisisacoup if you want to make it a trending hashtag.  You should want to if you care about the internet.

    We have done our best to keep the internet free.  We fight for net neutrality.  And we are going to let some Euro-bureaucrats force vague and already technologically irrelevant regulation on the entire planet?  GDPR is not about tech, your IT people can’t make you compatible.  Neither is it a marketing issue.  GDPR isn’t even a legal issue.  How many lawyers do you know that understand databases or UI?  GDPR is 100% political.  Our national governments weren’t even asked, it is regulation instead of a directive.   European citizens didn’t even get the chance to see it ratified in national assemblies.  And – sorry to see this in writing – I am rather hoping Donald Trump notices some report on Fox news and helps us out this time around.

    This is a coup.

  • GDPR is so stupid it is scary

    I can picture the scene.  Some EU bureaucrat, on his low tech EU email client, had to go through the EU complicated way of reporting yet another viagra spam email.  “This has to stop!” he righteously  complained loudly to other EU bureaucrats twiddling their thumbs.  “I cannot receive that email I need from Nigeria because the damn system keeps thinking it is a fake prince sending it!”  The rest of us don’t know why they didn’t just use Gmail instead.    We hardly remember what spam is here in the rest of the world, because Google’s AI deals with it so effectively before it ever gets near us.

    But the EU bureaucrat did what EU bureaucrats do.  He made a committee that started a process which made national committees which authorized funds to research a topic which needed researchers to hire more bureaucrats to end up with a massive nonsensical blurb which they eventually got other EU bureaucrats to vote for and announced to the world in what is easily the grandest proof of how far behind reality they all are.

    GDPR is so broad in its scope it is legally practically trash.  The more you read “experts” analyze it, the worse it gets.  Since when can a legal requirement from one group of countries force the entire planet to do something?  If I, a euroloving citizen, travel to a remote tropical island with 50 inhabitants and one computer and the hotel there asks for my data without doing all the GDPR it needs in IT infrastructure and communicating, can I then sue them?  It seems I can.

    For anyone with the slightest experience in IT and database infrastructure, the more you look at GDPR, the more you despair.    Because unlike the counter productive cookie banner which simply wastes a little time, GDPR was implemented using what looks like knowledge of current IT practices.  Some of those well paid committees and their well paid experts actually did some work this time and hashed together a semblance of what they think a modern IT infrastructure should look like.  Which is even more problematic.

    This is a big planet and a “legal entity” is an extremely fluid notion.  You are reading a personal blog where I publicly air all sorts of complaints about things I see and don’t like.  Do I have to prove I don’t make money out of this blog?  What if you are subconsciously impressed enough to hire me as a consultant as a result of all this wisdom?  Sure there are enormous companies with legal departments and big IT clans.  Even those however have very different approaches to how they are organized both in terms of the role of marketing departments and in terms of IT philosophies.  And of course probably 99% of “legal entities” on Earth have no IT department and no marketing department.  Or if they do it is one person struggling to get the basics done.

    I am really curious to see the first case of someone being charged under GDPR.  What sort of “experts” will be called upon and what sort of “standard” they will retrospectively demand.  “Sure, you used double opt in for the past ten years, but look, here on page 2536 of GDPR, clause 7d stipulates that….”  And then you will counter with by analyzing entries in your database from eight years ago.  And then some sort of IT wizard judge will be able to come to a conclusion?

    If GDPR was designed to curtail Google and Facebook it is the most ridiculous and destructive indirect way to do it.  The EU can slap penalties on these companies anytime it wants to anyway.  It doesn’t need to cripple everyone else in the meantime.  If anything, Googlem Facebook and other big U.S. platforms will come out stronger from all this as millions of small companies will prefer to use their cloud infrastructure rather than try and figure out how to be GDPR compatible.    If GDPR was made in order to promote specific types of marketing and penalise others it is high time Euro bureaucrats crawled out of their holes and visited the real world.  Marketing has moved a long way since those Viagra emails only you keep receiving. because your email infrastructure was built by a committee.

    The EU put up a nonsensical, needless roadblock to doing business in Europe.   Legitimate Nigerian princes with large inheritances will simply do their business somewhere else.

     

  • My prime minister and your president are a similar type of idiot-genius marketers

    When Donald Trump became president I did a blog post about his similarities with the Greek Prime Minister, Alexis Tsipras.  I was of course mainly impressed with their marketing capabilities.  The unorthodox way they gamed the political system to win.  Some time down the line, it gets even worse.  I am not sure if all populist leaders don’t have some secret forum where they exchange ideas.

    For starters they don’t have a left or right, conservative or socialist direction.  They don’t care.  Whatever sounds good, whatever tweets best.  Tariffs where a “socialist” thing, now it’s a Trump thing in an almost nationalistic way.  In no case is it felt necessary to research something.  He will head to meet the leader of North Korea unprepared.  He might even fall asleep during the meeting like Tsipras seems to do in major international leader meetings.    They both have a unique way of projecting their reality, their complete and utter stupidity, their short term, childish “truth” as if it is the actual truth.  It is like watching a two year old lie about the broken vase he is holding.

    Like a rather immature two year old they both change their minds erratically and avoid any specifics.  Forget a detailed memo explaining how a major change will happen, here are a couple of tweets I shot out last night.  Go figure.  They get swayed by whoever they last met or whatever they saw on television.  The gaping lack of basic understanding of how the world works poses absolutely no obstacle to them scheming on the grandest of levels.  Our prime minister even set up the Greek Space program recently.  Sure, it is probably just a way to line the pockets of his friends, but that is irrelevant to the fantasy world he is projecting.

    Trump and Tsipras hold on to simple ideas.  Really simple ideas.   Imports are bad.  Let’s kill them.  If it gets the crowd cheering they will just default to the simple “truth” in a world where nothing is simple.  And no matter how ridiculously obvious it is that these people are bowing to whatever their friends ask for, those simple “truths” keep being repeated until they drown out everyone else.  Tsipras is co ruling with a party full of people that believe that we are being sprayed from the air to influence our decision making.  Trump takes advice from Navarro.  To say these are far out extreme conspiracy theorists is an understatement.  The simple, obvious, appealing “truth” is all they care about and they somehow manage to persuade a lot of people that is the whole story.

    Their opponents are in disarray because by moving pseudo ideologically they have destroyed the structure of politics as everybody else knew it.  The ultimate market redefinition.  Like going into the hayday of a Pepsi-Coke war and getting everybody to stop drinking all together because liquids are unnatural and you can get all you need from cucumbers and watermelons.   Tsipras and Trump have a lot to teach us.   Get off your soap boxes and see how you can use their methodology in other markets.

    .

    Of course we need to get them out of politics as soon as possible.