My friend is a damn good designer. He has worked for the biggest furniture manufacturer’s and other luminary positions that an industrial designer can achieve including his own lab. Anything from unique desk systems, to an incredible invention that helps the Athens Hilton fold their tables more efficiently or a sea kayak. But what exactly… Continue reading Corporate psychoanalysis through the company blog
A practical way to sell services
After all the high tech, SEO optimized, multi million campaigns used to sell services, a return to simple principles to a targetted audience works better!
Last night a dj saved my life with her soup
Soup and cosmic messages from my mum
Dawkins, not Hawkins: choosing the right communication paradigm
Popular science books have much to teach anyone interested in communication. Selecting paradigms is an art developed from cave men to scientists of our age.
How to really beat Facebook or Twitter either as a competitor or as a legislator
I have a plan so cunning, Black Adder wouldn’t even understand it. Building true intelligence within social media, but with a pretty face so that it doesn’t scare people away. It will be like giving you a supermodel intelligent secretary for free.
Spam, spam, spam in my Domino’s pizza
A company rewriting the book in pizza marketing stumbles in its execution in local markets
Guerilla brand marketing at the World Cup
Brazil is hosting both the next world cup and the next Olympics and guerilla marketing warfare is bound to play a vital role in both
“The majority of people who stayed in this room are reusing towels at least once during their stay”
From Facebook ads to billboard and graphics in hotel rooms, you need to think about human psychology when communicating if you want anyone to take notice in a meaningful way.
Mussolini, the world cup and financial regulation in Greece
Financial markets, like the world cup, need to keep up the pretense of fair play. Smaller teams and players will inevitably suffer.
Machiavellian media realpolitik, iPhone radiation and Tiger Woods
Whether you are selling cigarettes, mobile phones or antideodorant, there comes a time when the scientific evidence is against you. Tried and tested methods for delaying the problem as executed over the past 500 years!