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  • On Germans and Other Greeks

    “There was a time when Richard Wagner wrote no music for almost six years. He was thirty-six, and had completed three of his ten major operas. The Flying Dutchman and Tannhiiuser had been launched, with varying degrees of success, in Dresden, but Lohengrin had not yet found its way to any stage. There was a price on Wagner’s head. He had been involved in the 1849 Dresden uprising – providing places for secret meetings, supplying grenades, reporting on troop movements from the tower of the Kreuzkirche, watching the opera house where he was employed go up in smoke. When the uprising failed, he was charged with treason and forced to flee from Germany. Some of his associates were caught and sentenced to death, though the sentences were eventually commuted to long prison terms. Wagner, with forged papers and an assumed name, took up temporary residence in Switzerland. There, beset as he was by political, personal, and financial difficulties, he found he had come to an artistic impasse.

    He could write no music. Instead, as the four operas of his Ring cycle gradually took shape in his head, he turned out volume upon volume of rabid, fevered, tortured prose. Much of it was political, and all of it touched on the nature of art. Partly to convince others but largely to convince himself, he fashioned an artistic creed so comprehensive and demanding that, when he turned to write music again, that music – the opening pages of the Ring – was like nothing he or anyone else had written before.”

    In “Athena Sings: Wagner and the Greeks“,  M.Owen Lee traces the influence of ancient Greek tragedy on the great musician.  As nationalistic fanaticism rages today around the Euro 2012 football match I though we should remind ourselves that these two countries have pretty deep ties.

    “By the time Nietzsche begins writing The Birth of Tragedy (it would be published in 1872), the question of tragedy had already been firmly established in Germany. In less than a century from the appearance of Schelling’s reference to Greek tragedy as the site of a solution to the enigmas of post-Kantian philosophizing, the topic of tragedy had taken root in German thought so deeply, so fundamentally, that the history of its presence in nineteenth-century German thought was almost as important as the original history of Greek tragedy that belongs to fifth century b.c.e. Athens (curiously, when Nietzsche first confronts it, the first life of this question—as it is found in ancient Athens and played out in the theater—is only as long as the second life of the question—-which is found in Germany—and is played out in academic publications). By the time Nietzsche broaches the question of tragedy and its relation to the modern world, the history of the second life of this question is, by and large, for better or worse, owned by Hegel. When the young Nietzsche begins to take a serious interest in Greek art, especially Greek tragedy, Hegel’s argument (or, better, the Hegelian argument as it was canonized by his epigones) that the structure of tragedy was ultimately a dialectical structure had become something of a commonplace.”   (On Germans and Other Greeks – Dennis J. Schmidt)

    But is is not just about ancient Greeks and romantic German intellectuals.

    “An important aspect of Greek identity involves the extent to which it can be considered an Eastern or a Western country. Today, when Greeks prepare to go abroad to Germany, England, or France, many say, “We are going to Europe.” This may seem odd, given that Greece is a full member of the European Union, and most people think of Greece as the cradle of Western civilization. It is ironic that while the West looks to Greece for the source of its own identity, for most of its history the sights of Greece have been turned toward the East. In ancient times, Alexander the Great turned his back on what he considered a barbarian West and spread Hellenism to the East as far as India. When Constantine established his religious headquarters, it was the growing town of Byzantium that he chose, not the small village of Athens, with its few houses spread beneath a forgotten Acropolis.   The Orthodox Church, which was the primary force behind Greek identity for nearly 1,500 years, has always maintained a strongly anti-Western stance.”

    Exploring the Greek Mosaic: A Guide to Intercultural Communication in Greece – Benjamin J. Broome

    As Greeks prepare for the match and even decide not to buy German beer today they forget just how much Germany has helped many Greeks that went there as guest workers.   Trying to rally up memories of the second world war and the atrocities is out of place.   Here are a few British reports:

    “122. The German occupation, whilst rigorous, has exasperated the Greeks less. The change when passing into the German from the Italian zone is very noticeable. The Germans forfeited their considerable popularity by their callous behavior during the famine and their wanton looting of public and private property. The removal of art treasures to Berlin and the flagrant commandeering of luxury goods and furniture, which could have no military justification, disillusioned the Greeks. Lastly, they showed that they were the Herrenvolk in many infuriating ways, by knocking Greeks off trams, by hitting them in the streets.

    123. But latterly the Germans have only behaved harshly when they had some pretext. German troops have been instructed to behave properly to the civilian population and they seem to have fraternised with the Greeks. It is possible for 20 Germans to visit a village in circumstances in which the Italians would only go 1,000 strong.”

    British Reports on Greece 1943-1944 -John Melior Stevens, Christopher Montague Woodhouse, David John Wallace, Lars Bærentzen

    So call me a traitor if you want.  I will be cheering for the Greek team tonight but fully expect the Germans to trounce us as they are systematically better at football of course.   And for all my German friends, all those great people I have met around the world who happen to come from that part of the world, there are many of us over here who love you, Merkel and all.   Maybe we should all be reading more from our great thinkers …

  • The Greek crisis produces media stars of disinformation

    For more than two years now international attention has been on and off.  George Papandreou milked it as much as he could.   Having the potential to blow up Europe or even the world economy according to others is a feat unmatched even by Bin Laden.   Unfortunately nothing constructive has been done with this spotlight.

    Yannis Varoufakis is a prime example.   Our rather dim witted prime minister had legions of advisers.   Varoufakis was one of them and realised the potential better than others.   The world economic crisis has changed the role of economists in general.   A lot of interesting debate has come of it.   Some rise to the challenge and put old theories into new shoes from a communications point of view.   And some, like Mr Varoufakis, decide it is easier to simply become militant.   The joy of economics is that you can always construct a counter argument which seems convincing.

    Try reading his “message to the BBC and other assorted international media“.   Chomsky can crossover from linguistics to economics and to media analysis and still be a reference point.   Varoufakis can’t.   Using vocabulary pretty similar to the SYRIZA party he supports.   We learn about the “Assault on Truth” and that international media are “violating every journalistic standard and principle known to man or woman”… (is that even logically possible?) …you get the point.

    Even better, he writes a whole blog post about how the BBC cut him off  before he was  ” given a chance to complete my point”.   The rather interesting video shows him on a uniquely boring monologue of more than two minutes during which he is only briefly interrupted with a question.  Not even heads of State, or major international personalities with few media appearances get such an easy time on the BBC.   He is right, there is bias.   I suspect the journalist doing the interview just didn’t know how to cut him off politely!   It was a hot day and he probably just thought “ah, let him rant and I will take another sip on my frape instead…”

    If the BBC faked a technical glitch to cut him off well, that’s a pretty good call from the viewers’ point of  view.   Anyone with experience in such interviews knows damn well that you are usually lucky to even get a soundbite through intact.   Varoufakis complains about them not letting him develop his argument as if he is structuring a lecture.  (Though the rest of his interview doesn’t bode well for his lecturing capabilities.)  And all this strong wording and rather unfair criticism from a man who the BBC has on various shows quite often!   (Listen for example to a more usual interview here – after 16′ 55″ where he speaks much less and the journalist interrupts him much more.)

    So why does this obviously clever man do all this?   Why does he bark “wolf!” regarding an – always – imminent Euro collapse even though he has been barking up the wrong tree for some time now?   Obviously it works!   According to another report by the same, highly biased, BBC, he got offered a job through the attention.   It doesn’t really matter if the Eurozone doesn’t crash.   People like Varoufakis will simply reinterpret the data into some other conspiracy theory.   Much like the US was going to “collapse” back in the 70s with the oil crisis.   He brags on his blog of  his “duel with the bank exec” as if it is a game on the one hand and/or that he is the only saviour of the Truth and all the planet’s underdogs on the other.

    Betting on the future has been big business for fortune tellers for thousands of years.   Shame that some people choose to ridicule their countries when they do it publically and internationally like Mr Varoufakis.

  • Steve Jobs was right to “go thermonuclear” against Android

    “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

    The point isn’t whether he said it or not.   Nor is it whether it is admissable in court (it is).

    “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong.”

    The real issue with Apple versus Android is a much more important point about their underlying business model.   Both rely on market dominance.   Some may call it an abuse of a dominant position.   I prefer to call it the “give away” model.

    Here is Google’s version:  “we spend millions developing a cutting edge telephone OS.   We give it away to any phone manufacturer that wants to use it.   Guess what?   Android phones are cheaper that way!   We spend billions buying companies and developing Google Maps.   We give it away for free and even include navigation in Android phones.   Who cares if we destroy an entire industry, it’s not our industry!   We spend billions buying, developing and running YouTube, Gmail and loads of other services.   You know what?  You can have them all for free!  And everyone along the chanel can do what they please and make money anyway they see fit.   All we ask of you is that you click on an advert now and then on Google search, YouTube, Gmail or wherever else we put one in front of you.”

    And Apple’s version: “We spend millions selectively buying cool companies or those that have developed some technology we need because we don’t really invent anything.   We package them as cool as we can and charge as much as we can.   We squeeze everyone in our supply and distribution channel dry.  We drop prices or add features only when the competition forces us or Steve Jobs isn’t around to persuade Apple fans that whatever we have done is cool.”

    Put that way, which phone OS do you think is heading for global dominance?   The philosophy of free with Android extends to apps of course.   Forget Apple style scaremongery about locked devices.   Rooting an Android phone is almost included in the package and applications that unlock any app you find are almost automatic.   Android 5.0 might include a “crack that app” in the OS…

    Steve Jobs was right to feel threatened about Android.   Not because they “stole” some iPhone features.   He, of all people, knew very well that the iPhone was never about features.   It is Google’s business model that is the real threat.   If Apple wants to beat Android it should be spending it’s money not on law suites, but on buying more companies with new features to give away.   They have done it before in other sectors when they felt desperate.   Apple’s involvement in the digital video is a good example.   Final Cut came out of nowhere to become the darling of a new movement (it’s always a “revolution” or a “movement” with Apple, isn’t it?) mainly through features they added by buying up companies.   Buy a company that makes a 4000 dollar color management software and throw it in the next version….

    The real problem with Google’s threat however for Apple, is that Google hasn’t got to worry about hardware.  Chinese workers killing themselves, the cost of components and copycats will find it hard to beat Google at its game.   Not even Microsoft has managed to mount a credible threat to its search monopoly.   Facebook’s floppy IPO shows just how little anyone really believes that sexy newcomers, no matter how big, can really effect Google.

  • Facebook screws up on the international business etiquette

    “Right now you may only reach 16% of your fans each week.  Reach Generator guarantees that you reach 75% of your fans…”   This is Facebook’s grand plan to show us they know how to make money?  Instead of “connecting people” or “helping us share with the people we love”…  Facebook is openly admitting to allowing advertisers the right to dominate our timelines!

    The idea is of course nothing new.   It’s just advertising.   Google has been taking money to tweak search results, make items disappear from autocompletion and promote certain results for years.   But they don’t tell everyone about it!   Not even pretty high ranking Google executives know the whole picture regarding what you can make disappear from Google if you have enough money.   Only people and companies with…well, enough money, know that sort of thing.

    It could be some twisted campaign to show that Facebook is opening up regarding privacy.   But no.   This is just inexperience of global corporate rules.     Worse still they are testing out a similar thing for consumers as the “highlight you want to be sure your friends see”.  If I am going to pay 2 New Zealand dollars for that luxury, I might as well make my own website Mark!   People already distrust Facebook big time (not so much Google).

    This is not the way to beat Google.  Take a page out of Apple’s book instead.   You don’t like Android?   Go out and buy 2-3 mapping companies and produce a spectacular rival to Google Maps for starters.   Buy a company and throw in a free Siri for people to start relying on that instead of Google search.   Give us freebies so that we use your service.

    But maintain appearances please!

  • Kakapo: Greek journalism goes to the dogs over a non existent fascist threat

    The kakapo is a bird that forgot how to fly.  It landed on an island with no predators.   Over many years its meals got bigger, its flights shorter.   Wings weaker.   Now when a cat chases a kakapo, the flightless  bird will climb up a tree and jump down to its death.  It still thinks it can fly

    It is inevitable to an extent.   Old media is crumbling.   A lot of journalists for many years lived rather comfortably with little stress, excellent wages and a lot of freedom.   The media was sponsored by business people who used it to pressure the governement as and when necessary.    Like the Kakapo, they have simply forgotten what journalism is all about.

    Their current frenzy is over the so called “right wing extremists” of “Golden Dawn”, a party which got more than 6% of the vote in the recent elections, thus becoming entitled to 21 MPs in the Greek Parliament.  It is common in many European countries to worry about right wing extremism.   It is indeed in many cases a serious threat to civil liberties and even a terrorist problem.   Not so in Greece.

    There are two ways to try and approach this issue.   If you do it with objective analysis, you will come to the conclusion that journalists are over reacting and that there is no real evidence.   “Alleged” and “seems to show” are the kind of words you would expect to find in this sort of “journalism”.   More like low quality blogging I would say.   Here’s a great example, an article in the usually quite serious “Kathimerini” by Xenia Kounalaki.    She suggests that “Golden Dawn” is “shut out of the public sphere”.   Doesn’t sound very democratic does it?   She writes about the “criminal activity of its members” but doesn’t cite any examples.   This kakapo is as flightless as they come…  “Ι am all for censorship and very strict isolation of this group; when fascists speak, I don’t want to listen” notes a popular editor in chief.

    The second way to approach the matter is straightforward conspiracy theory.   Right after the people that are sure we are being sprayed with secret chemicals to make us submissive.   Or they confuse the issue with a theory that Greek police are somehow secretly linked to this organisation.   Vague videos on YouTube, blurry pictures and close ups that supposedly “prove” it.   Wait a minute!   Aren’t journalists the people that are meant to find evidence and proof?  If the police is somehow secretely involved, can’t journalists produce some definitive evidence?

    Worse still they recycle ridiculous half baked “proof” which would make any real journalist cringe.   For example today the “evidence” that at specific polling stations in the recent elections where police officers voted “Golden Dawn” had higher success.    If this was true it would be a terrible encroachment on the right to a free vote!   How would journalists like us to know what they voted?

    Extremism, and even more so right wing extremism has always been used in Greece as a bogey man.   Much like Mr Laliotis, allegedly the most corrupt Public Works minister in the entire EuroZone, when pressed on some question would always revert to his glorious past in helping overthrow the military regime in 1974…   “The people don’t forget what The Right means” is still chanted in protests implying rather vaguely to some time in the past when the military or the police cracked down violently.   Could be the civil war they are reffering to; they don’t really care.  It works!

    If some members of “Golden Dawn” are involved in gang type violence in the centre of Athens they should be arrested.   It has absolutely nothing to do with ideology or fascism.   If the police is covering for them, the police should be improved.   But anything more is right out there with alien abductions and secret sects ruling the world.  Yes, they have tried to associate “Golden Dawn” with them too!   If they bothered to look around Europe they would see that other countries have had far right groups in their Parliaments for many years.   LePen’s type of “civilized face” to the movement is a much greater threat than black shirt wearing thugs.

    The whole discussion is a horrible reminder of just how hypocritical certain self professed libertarians really are.   They say “fascists should be killed!” or “they shouldn’t be allowed to speak in public!”   Rather selective sense of democracy it seems to me…

    P.S. Just because I know some people jump to conclusions I  need to make clear that I do not condone racist violence and illegal acts in any way.   But you really need to differentiate between acts (punishable by law and so they should be) and free speech.  “Sticks and stones may break my bones but words can never hurt me”, eh?

     

     

  • Surprise developments in the 2012 Greek elections

    I love political communication.   It appeals to the idealist in me.   The social engineering part of me thrives on twisting messages to fit into mediums that will best influence people.   And right now, Greece is the place to be.   The old media is crumbling.  Based on funding from business people that used television and newspapers to influence public spending (ie get the tenders for big projects through blackmail!) the whole model crashed.   Social media rides in and …everyone is confused!   An ex US ambassador to Greece does a great summary of what led us here on his Facebook page.  (In English, the original is here.)

    So in order to get involved with a political party, first I had to pick one that is actually not corrupt.   Athena Drakou explains it all (in English) here from that perspective in this excellent introductory article of hers.   And then, a few weeks before the elections, we have to take a party that 99% of Greece hadn’t even heard about a month ago and get it into Parliament.   With zero budget!

    As we look at highly dubious poll results and await the exit polls, there is a major upturn in Greek politics.   A. Apostolakis – eshop.gr founder and entrepreneur does it here .  A.Doxiadis – famous author and mathematician does it here . G.Tziralis – the Greek start up man does it here. N.Moraitakis does it here. 53 other Greeks from abroad do it here.  What we have is a pandemic of famous and important Greeks who have never before stated their political affiliations publically doing it now.   Why?

    Sure it is an amazing bunch of people.  Within the party and around it, most major Greek intellectuals have gone public in support of “Drasi or Stefanos Manos personally.   It was part of our strategy (for lack of budget) but it has spiralled almost like a viral social media campaign.   Sure the party is on very solid ground through wise long term planning.   It is a loosely knit group of very clever people, each somehow pulling in the same direction without the need for a big central structure.

    In the last week before elections we have witnessed a unique development as one after another, major public figures from business and culture take a stance in support of “Drasi”, either through online articles (mainly online, as the party is shut out of most media).  Even vocal supporters from “the Left” and a communist party figurehead have decided that something important needs to change in Greece.  Until now everyone kept there political affiliations a secret for fear of losing a job, a deal or a position in the civil service.   Now they are publically supporting this party for fear of there being no jobs left to get!

    But ultimately, especially for a region like Greece which resembles a volcano ready to erupt, good communications will be the deciding factor.   Especially if (when) the May elections do not produce a useful government, there will be 11 million even more disappointed Greeks to kick into action.

    (Full disclosure: I am in charge of the social media campaigning of “Drassi”.  For more information visit www.drassi.gr or – in English the links provided above.  For the latest guesstimates on possible outcomes you will be really hard pressed to find any authoritative account – I have put a summary  of polls here.)

     

  • Mobile revolution in perspective

    Some people on the planet feel the need to bring some balance to this debate.   Not that there is much debate.   Everyone seems sure that mobile devices will conquer the planet.   Apps are growing like mushrooms.   Many with less meaningful content than an edible fungus.  This doesn’t stop marketing departments investing in mobile platforms for everything.   Everything.

    Don’t get me wrong.   I am happy that this is leading to some interoperability.   (Not so happy we are wasting a lot of global energy pandering to a very small minority of …well whatever Apple dreams up of, often on its own little island.  We should be talking about “tablet compatible” things, not “iPad” compatible.)   It is great that websites are getting better to navigate from different resolution screens.   I have been a road warrior and smart phone user since the days when this involved carrying a brick in my back pocket and being laughed at in meetings for using it.

    I have done work on a mobile phone.   Back in the days when you could find a phone with a decent keyboard I would even write thoughts like this on one.   But real individual information processing work gets done on a PC.   Unless you are in the business of only reading stuff or killing pigs by throwing birds at them from a slingshot.

    There are some rock solid obstructions to a mobile device being truly capable:  1. Screen resolution.   I struggle with netbooks because the 600 pixel limitation to the height makes getting anything done on the internet difficult.  Even 768 on many laptops is annoying.   2. Screen size.   Some of us are lucky enough to not mind ridiculously small fonts.   Not everyone.   The Galaxy Note is a step in the right direction. 3. Keyboard.  Again netbooks are a good example.  Read reviews and all the complaints people make about smaller keyboards.   For anyone that writes to make their living this is serious.   Virtual keyboards on touch screen never, ever, ever come even close and voice recognition remains a problem in the real world.  4. Multi tasking.   Even if Alt-tab isn’t your second nature, when you are working you are very often multitasking.   I’m not talking about an iPhone finally being able to run essential tasks simultaneously.   I am talking about 5 spreadsheets, 8 browser windows, a business app and a few other things running at the same time because I need to them to put something together.   Even a simple presentation will often demand 6 or 7 software applications running concurrently.  5. Speed.   When we are talking about serious work, the speed of the device is essentially stalling your thought process.   I am annoyed at upgrading to an 18 megapixel DSLR because it takes that much longer for my Core i7, SSD laptop to process the images.  Time is money and mobile devices are wasteful in this respect.  Unless they are a laptop.   Mobile enough!

    The list continues with other major or minor niggles.   “Niggles” being things that bother you.   Like the room being too cold.   Like your chair not being comfortable.   Like all those things you don’t want bothering you when you actually try to get some work done.   For anyone wanting to focus on a task involving the use of technology, a PC will continue to be the best place to get it done.

    Niggle free.

  • Apple doesn’t break the rules; it doesn’t have any!

    What is Apple’s mission statement?

    Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

    Seriously.  Not kidding, it is from the Apple website under “Investor Relations”.   If I had written a mission statement like that, even at that project at the end of Year 1 of business studies they would have failed me.    Even the other gem, hidden in the same section isn’t much better:

    Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

    Yeah right.   That defies all rules of mission statement making.   Pretty sure nobody in the company even knows it.   Apple’s mission statement was probably more like:

    We all do whatever is cool and seems to please the Allmighty Steve Jobs.   He always knows best, even when it doesn’t seem to make sense; he will make it work sooner or later.

    Forget social responsibility (no charity, iKill workers abroad) it is all about profit maximisation.   And now that Jobs is gone a few shareholders are daring to ask whether they might actually have a share of the monumental cash pile at last.    You can only pretend to be emotionally impaired by those times aeons ago when you were cash strapped and even borrowed from Microsoft.    Apple is one of the richest companies in the world.   More than 100 billion in the bank just sitting there for what?   And they don’t even pretend to have some masterplan!

    Forget increasing market share.   They could easily drop prices, increase product range or just buy a few companies and give away something of value like Google does.   Buy Adobe, give away Photoshop or something.   (More or less what they did with the digital video market which they then almost abandoned.)  But no, the ghost of Jobs walks the sleek halls of Apple still.   They still shamelessly do everything they can to maximise profit.   Nothing else.   After all, if everyone has a Mac how could they urge you to “Think Different”?

    But that is no mission statement either.   To cater to weird designer type people and make them feel special.   I made that up but it would still be more accurate than what they have now.    So Macs are stuck at much less than 10% market share globally and iPhones not much more than that, 25% globally for the optimists.   Depending on your mood you can do statistical hoopjumping to consider iPads a threat to the global status quo or not.  To force other technology companies to produce cooler gadgets than the geeky stuff they did so far.   That would show some awareness, some commitment to helping the planet in some way.   It would give us an idea where it might be heading and all that stuff we learnt about missions statements.   We all thought it was really necessary for a well functioning company…

    Sorry to be the party pooper but this doesn’t make sense.   What is the point of this company again?   And without a magician to tell us that the emperor is not naked, how will it pull off any future tricks?

  • Bernulli, calculus and copyright protection

    In what was probably an early example of distance learning, the rich French military man Guillaume François Antoine, hired Johan Bernulli to mentor him.   There was even a written agreement but much of the teaching happened through regular mail.   The  Marquis de l’Hôpital sent questions, Bernulli sent answers.  All went well.   Even when the student published a book based on these letters as his own.

    “Infinitesimal calculus with applications to curved lines” is such a useful book even now, that nobody really focuses on the fact that it was plagiarism at its worse.   He hadn’t informed Bernulli and didn’t even directly mention him at all in the book other than a vague sentence about “this work is of course based on a lot of fine thinking before me and has been influenced by thinkers before me and contemporary to me”.   It is irrelevant to a large degree because it is simply the material in a different form, that of a useful compendium textbook on infinitesimal calculus.

    There are a number of interesting facets to this story in view of ACTA, SOPA and all the modern copyright wars.   (By the way, why is Business Software Alliance keeping such a low profile as the world rages against ACTA?  ; ) One is that the book initially appeared anonymously.   Possibly so that the marquis could evaluate its success before claiming it.   The other was that Bernulli didn’t react at first.   As the years past and the book became a reference point he increased his complaints though!   Up until recently, even prominent mathematical historians like Struik wrote: “By 1696 the first textbook on calculus appeared, the Analyse des infiniment petits,written by the Marquis de l’Hospital under the strong influence of Johann Bernoulli, who for a while had tutored him.”  The same person who described it as a “strong influence” later fumed “Let the good Marquis keep his elegant rule; he paid for it.”

    Rather old school copyright thinking, eh?

  • Mac vs PC: is anyone ever going to run proper benchmarks again?

    OK, it is a sign of age.   Do you remember back when people actually tested computers for their performance?   I especially fondly remember Charlie White’s heroic efforts.   He is now high up the Mashable food chain and doesn’t “attack” Macs anymore…. heck he writes about them like everyone else.   But who does actually give Apple machines an honest run for their money?   I’m not talking about their business practices, whether they do any charitable donations (they don’t) or kill loads of people in their factories without any serious signs of caring or doing much about it.   This is a techie question, not a social responsibility sermon.

    It is a well established (statistically, theoretically, practically and well…obviously!) that Apple has journalists wrapped around its finger.   It’s i-finger or i-whatever it does.   It gets more coverage for free, more positive coverage and more simply adoring coverage than anyone else.   It gets in more movies than anyone else.   And it doesn’t pay for it.   They are marketing demi-gods.   The only recent mac vs pc test I could find ends up almost equating the two solutions even though the Mac is $450 more expensive!    (To be fair they end the comparison like this: “So, if you love Macs, stay put. For everyone else, the choice is simple: Save your money and buy a PC. It’ll get the job done.” )

    But wait a minute.   These are, for the most part, tools.   Not gadgets but machines we use to get a job done.   Sure most of the iPad lot are just scrolling up and down aimlessly and playing Angry Birds.   But for every 100 PCs out there, at least half are for actually producing something.   In a finite Universe with finite time.   We should care how quickly it gets done.   If you are crunching numbers, running a business, serving a customer, these things matter.   Which is why you don’t see Macs in mission critical environments.   They are not only more expensive; some businesses would pay for the style.   They are also slower.

    I will gloss over the pro Apple arguments.   About a sleeker interface, myths about it being more stable or more safe none of which apply for many years now and especially since Windows 7.  I am talking about performance.   You use Photoshop?   You should care if it takes forever to load an image, or twice as long to execute a plugin effect as an equally priced PC.   You spend all day doing it.   You could be gaining valuable hours of free time.   There are good business reasons why Apples are slower.   Not just because Apple spends all day figuring out how to sell phones, not PCs anymore.   Even seemingly secondary things like hybrid HDD drives have good Windows drivers months or years before they have any compatibility with Macs.   It’s simply not worth the time of any manufacturer to bother doing any research for a company like Apple with such a small hold on worldwide PC sales.   And on top of that, Apple doesn’t make any partner’s life easy of course…

    Back then, even with huge, proven differences in performance of common tasks, Mac fanatics simply refused to change.   Even when they finally conceded that they were slower, much slower, they came back with “yeah, but PCs are ugly“!

    What’s your excuse?