My friend is a damn good designer. He has worked for the biggest furniture manufacturer’s and other luminary positions that an industrial designer can achieve including his own lab. Anything from unique desk systems, to an incredible invention that helps the Athens Hilton fold their tables more efficiently or a sea kayak. But what exactly… Continue reading Corporate psychoanalysis through the company blog
After all the high tech, SEO optimized, multi million campaigns used to sell services, a return to simple principles to a targetted audience works better!
I have a plan so cunning, Black Adder wouldn’t even understand it. Building true intelligence within social media, but with a pretty face so that it doesn’t scare people away. It will be like giving you a supermodel intelligent secretary for free.
A company rewriting the book in pizza marketing stumbles in its execution in local markets
Brazil is hosting both the next world cup and the next Olympics and guerilla marketing warfare is bound to play a vital role in both
From Facebook ads to billboard and graphics in hotel rooms, you need to think about human psychology when communicating if you want anyone to take notice in a meaningful way.
Financial markets, like the world cup, need to keep up the pretense of fair play. Smaller teams and players will inevitably suffer.
TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
Apple isn’t killing Flash. Google is