Yes, yet another acronym. I am now officially a PE.C.A. I coined the term because it is going to become a popular profession. Not for me personally. I only got involved and am developing the know how in order to assist corporate clients. The problem is that the personal branding of their top brass is… Continue reading Personal Communications Advisor: better than golf
Category: Business
VISA, Google and racism
For anyone chasing Google, basing the attack on human rights could yield much better results than grabbing at technological straws.
Corporate psychoanalysis through the company blog
My friend is a damn good designer. He has worked for the biggest furniture manufacturer’s and other luminary positions that an industrial designer can achieve including his own lab. Anything from unique desk systems, to an incredible invention that helps the Athens Hilton fold their tables more efficiently or a sea kayak. But what exactly… Continue reading Corporate psychoanalysis through the company blog
A practical way to sell services
After all the high tech, SEO optimized, multi million campaigns used to sell services, a return to simple principles to a targetted audience works better!
How to really beat Facebook or Twitter either as a competitor or as a legislator
I have a plan so cunning, Black Adder wouldn’t even understand it. Building true intelligence within social media, but with a pretty face so that it doesn’t scare people away. It will be like giving you a supermodel intelligent secretary for free.
Spam, spam, spam in my Domino’s pizza
A company rewriting the book in pizza marketing stumbles in its execution in local markets
Guerilla brand marketing at the World Cup
Brazil is hosting both the next world cup and the next Olympics and guerilla marketing warfare is bound to play a vital role in both
“The majority of people who stayed in this room are reusing towels at least once during their stay”
From Facebook ads to billboard and graphics in hotel rooms, you need to think about human psychology when communicating if you want anyone to take notice in a meaningful way.
Mussolini, the world cup and financial regulation in Greece
Financial markets, like the world cup, need to keep up the pretense of fair play. Smaller teams and players will inevitably suffer.
Why TV companies should give away reputation monitoring
TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.