Category: Business

Steve Jobs was right to “go thermonuclear” against Android

“I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” The point isn’t whether he said it or not.   Nor is it whether it is admissable in court (it is). “I will spend my last dying breath if I need to, and I will spend every… Continue reading Steve Jobs was right to “go thermonuclear” against Android

Facebook screws up on the international business etiquette

“Right now you may only reach 16% of your fans each week.  Reach Generator guarantees that you reach 75% of your fans…”   This is Facebook’s grand plan to show us they know how to make money?  Instead of “connecting people” or “helping us share with the people we love”…  Facebook is openly admitting to… Continue reading Facebook screws up on the international business etiquette

Apple doesn’t break the rules; it doesn’t have any!

What is Apple’s mission statement? Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future… Continue reading Apple doesn’t break the rules; it doesn’t have any!

Marketing myths: Beta vs VHS and the demise of Kodak

Before the web there were just plain marketing gurus.  They were the closest we had to the to soundbite Twitter sized slogan makers we are used to today.   Before Google searches, they were the ones discovering interesting stories about products, companies and brands.   And they packaged them neatly for us with branded big… Continue reading Marketing myths: Beta vs VHS and the demise of Kodak

Your first move in social media is…market segmentation?

For most business people, social media appears to be something exotic, even alien.   Partly due to the way it is presented in the media and largely because their “older media” companies are still not sure how to sell it.   There is a big temptation to see it as a completely new paradigm.  … Continue reading Your first move in social media is…market segmentation?

Hello, pleased to meet you. Facebook can ruin your business.

While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ.   The step is simply too big, especially for market leaders.   You make a business page for your company, brand or product?   I will use it against you!  … Continue reading Hello, pleased to meet you. Facebook can ruin your business.

Social media: turning useful employees into mindless gossip peddlers?

That does it.   Another major Greek corporation inviting all employess to a briefing on social media.   Not “legal issues concerning what you can and can’t write online about the company”.    Not “ten useful things you need to know about how best to integrate social media in your life.”   But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?