Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)
y2k vs swine flu: lessons for two industries
The non existence of a millenium bug only makes its influence all the more impressive. Let’s make another one!
Web friendly new art technique using Pantone pens
Innovative and highly creative use of the humble Pantone marker pens from a promising artist
The politics of software piracy statistics
The Business Software Alliance does a really bad job at getting accurate software piracy figures, but it doesn’t seem to curb their enthusiasm, nor everyone else’s in peddling their made up numbers!
Social CRM is better than flossing
Social CRM is more than just the next buzz word and additional acronym to learn.
Why on earth did you leave CRM implementation to the IT department?
I was talking to the CEO of a market leading services company recently. He was trying to entice me to get involved, I was trying to avoid telling him too bluntly that the cosy family-style management he had lived with all these years was about to crash completely. We skirted about the issues. “With your… Continue reading Why on earth did you leave CRM implementation to the IT department?
Tribal Shame, Doping Control and how to keep Greece’s deficit from mounting again
Pride and Prejudice are useful tools in creating social norms and avoiding corporate or sporting crimes