Fig and Olive, Fig Charleston, the girl and the fig

Why do so many popular restaurants use the name “fig”?  From the Fig & Olive website we read:

“FIG & OLIVE is about passion for the best olive oils, flavors and cuisine from the Riviera& Coastal regions of the South of France, Italy and Spain. Our large variety of extra virgin olive oils was selected to be paired with each dish and to be offered for tasting at the beginning of each meal.”

Multiple locations, NYC, Melrose place, uptown, fith avenue…clearly figs are the way to go!

That is if you don’t go to “the girl & the fig” instead!   Just make sure you don’t confuse them with “Food if Good” = FIG which is

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