1oz of ouzo contains 103 calories, 0 fat, 11g of carbohydrates and 0 protein. In the world famous Mediterranean diet, a glass of wine
Ouzo calories: better the drink than the sweets!
accompanying each meal of greek food has set researchers looking for the exact mechanisms of this healthy secret. Not enough research has taken place however concerning the traditional way to enjoy ouzo which has every sign of being an equally healthy choice, if not more so.
Many claim that it in fact developed from the times of hardship when there just wasn’t enough to go around. So Greeks sipped their ouzo with “mezedes”, small quantities of sardines or other fish rich in Omega 3, cheese and fresh vegetables like cucumber. It goes a long way in pre empting the recent “slow eating” movement and many other developments in our knowledge of healthy eating. Ouzo just doesn’t inspire fast consumption and begs to be escorted by this sort of food and…good company!
A new category – premium ouzo brands – in Adolo by Plomari
UNDERSTANDING
“Adolo” the best quality ouzo Isidoros Arvanitis could produce.
A pleasant smell of anise, mastic and fennel derives from this premium category ouzo, distilled by an innovative recipe that may change everything taken for granted until now, as far as ouzo flavor is concerned. It is a crystal clear liquid that brings a light sense of its smelling ingredients to the taster’s mouth. According to the myth, the history of ouzo began in late 19th century. Isidoros Arvanitis, from Plomari village, Lesvos island, experimented on various spirits using a lot of different herbs in order to create the “ouzo”. This myth reaches its peak nowadays, again at Plomari village, where the premium ouzo has been created. More over, Isidoros Arvanitis used to name ”Adolo”, the best quality ouzo he could produce, offering it only to his friends.
BRAND BUILDING
Discovering the premium version of the No. 1 spirit of Greece. The challenge of branding a traditional product for a premium audience.
After the branding success of Ouzo Plomari, the leading Greek spirit drink , Yalos was commissioned to brand its new premium version, called “Adolo”.Our target audience are, opinion leaders who dare to challenge themselves with new choices. The retail environments, are a selection of contemporary bars, gourmet restaurants and of course, glamorous parties. ”Adolo” is a really special spirit, subject to three stages of distillation in order to keep the most valuable part of “the core”. Since, packaging has been proven to be one of the most critical factors in the marketing efforts and ultimate success of a spirit brand, Yalos implemented its expertise packaging design on three axes:
Transforming the traditional character of the well established brand of Ouzo Plomari, to an upmarket visual impact.
Harmonising the experience of the elegant flavouring of the spirit, with the shape of a crystal clear elegant bottle.
Incorporating the visual elements of the distillery brass kettle and hence delivering the look & feel of copper.
Thus creating the first premium ouzo brand of Greece.
A variation – Prawns in Ouzo, Feta & Tomato – click for source
100 gr eggplant
100gr carrots
30ml ouzo
30ml olive oil
50ml cream
salt and pepper to taste
5 No5 sized shrimp
Grate the carrots and eggplants (not too fine), wash and clean the shrimps. Heat the olive oil in a frying pan and sautee the shrimps for 3 minutes. Add the vegetables and fry for another 2 minutes. Then add the ouzo and light it up! (Flambe!) As soon as the ouzo has evaporated and the fire is out, add the salt and peppet and cream. Wait it all to congeal and serve. Enjoy with …ouzo of course!
One of the most popular baits for fishing in the U.S. has an interestingly apt name: ouzo baits! Because as you will discover, the true enjoyment of ouzo is most often with fish!
It may well be the case that more and more fishermen are finding the joys of ouzo to accompany those long fishing trips…
…it remains to be seen if it will replace beer as the most popular choice!
It seems a fitting and modern tribute to ouzo and the rebetiko music. Canadian band “Ouzo Power” – click here for their website – makes music that is just perfect for enjoying a glass of ouzo with friends!
