Category: Business

Facebook just fired your marketing department and made me invaluable

What a shock.  About 60-70% of your marketing plan has just been made obsolete by Facebook’s changes.  It’s not their fault.  You are idiots to have ever believed them.  The signs were always there.  First they said “everyone make pages!”  So you did.  Some companies even forsake a website and make the Facebook page a… Continue reading Facebook just fired your marketing department and made me invaluable

Good cop – bad cop: why only Facebook is evil

In a lot of our discussion about the future we tend to bunch Facebook and Google together.  After all they are two Goliaths that rely on advertising.  Unlike Microsoft that has spread its income sources, or Amazon who is in a different arena all together.  Grouping them together however is unfair, misleading and dangerous. “….the… Continue reading Good cop – bad cop: why only Facebook is evil

Your social media “strategy” is a pile of steaming… social media

Do you remember SEO?  Some people went around “optimising” websites.  Others sold courses on  search engine optimisation.  No, please, try to remember exactly what went on then.  You were a bit vague how “those Google things” worked.   So you outsourced.  Something worked more or less, you didn’t get fired over low rankings.  Probably because your… Continue reading Your social media “strategy” is a pile of steaming… social media

A horse designed by a European Committee

I take offence to the expression ‘a camel is a horse designed by a committee’.  Camels are incredible animals, possibly ideally suited to the desert.   They have been instrumental in thriving civilizations and commercial breakthroughs which changed mankind forever.  A camel is in fact an animal no European committee could ever imagine.  Someone would argue… Continue reading A horse designed by a European Committee

In praise of fake profiles

If you are in sales or marketing and above 25 years of age, you are probably wrong.  The assumptions you base your decisions on are severely limited.  We often thank our kids for ideas, for keeping us “in touch”, but it is much much more complicated a matter.  And extremely important.   I have hundreds of… Continue reading In praise of fake profiles

My friend Jason is smarter than me and 99% wrong about social media monitoring

My friend Jason is very clever.  He has taught me a lot about advanced tech geeky stuff concerning metrics, social media and monitoring services.  He knows all the AI and Natural Language Processing stuff.  He has a company which is sure to be bought by Google or someone like that.  And he wrote a fantastic… Continue reading My friend Jason is smarter than me and 99% wrong about social media monitoring

The fallacy of collective brainpower

I was 12 or 13 years old when I came across “The crowd”.  It was in Greek and must have belonged to one of my many intellectual cousins.  The subtitle reads “a study of the popular mind” and I couldn’t put it down.  We were guests at my aunt’s house and I read it all… Continue reading The fallacy of collective brainpower

English uber alles: the language digital divide

Google assistant is fantastic.  Unless you don’t speak English.  In which case it is almost useless.  The whole “Artificial Intelligence” vogue is rather misleading.  Because when I speak to Google Allo I am still using all my experience in computing.  It works great for me because I think like a computer.  I break down my… Continue reading English uber alles: the language digital divide