Category: Business

  • The car industry owes Bill Gates an apology.  Aircraft makers are smarter.

    The car industry owes Bill Gates an apology. Aircraft makers are smarter.

    “If General Motors had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”

    It was the 90’s, we were all at Comdex in Vegas and he was right. Automobiles were indeed slow to develop. China then produced approx. 3.5% of the world’s vehicles. It now past the 1/3 mark, making more cars than the US, Japan, and Germany combined. Why?

    Because whether Bill Gates ever really said it or not, he was right. GM and all the auto industry haven’t really been developing much. They made it easy for Korea and China to copy and surpass them.

    Contrast that to the infamous case of the Airbus China bought and then dismantled in order to copy. Much much harder to do. Despite being a newer design, 91% of the C919 (the result of the stolen tech) is manufactured by non-Chinese entities. Western suppliers are cautious about sharing their latest, most advanced technology due to China’s history of intellectual property theft and reverse engineering. This ain’t as simple as pulling a Tesla apart. Also their aircraft uses the Leap 1C engine, which is a significantly de-tuned variant that shares more characteristics with the older CFM56 platform from the 1970s than with its contemporary Leap siblings. They just can’t get the latest tech. This technological limitation directly impacts the C919’s real-world performance, giving it a disappointing operational range of just 3,000 miles, which falls substantially short of the competition.

    The aircraft remains heavily dependent on Western suppliers for essential systems, including landing gear, flight management systems, and cockpit avionics. There is a complete absence of a worldwide support infrastructure. International operators require reliable access to C919 spare parts, maintenance services, and repair facilities, which COMAC currently cannot provide. It’s not like buying a Xiaomi car. Not even like those early Korean efforts which borrowed car engines from Daimler.

    Airlines makers have spend decades making things extremely complicated for any new entrants. From working with radar systems to communicating with flight controllers, international safety standard systems and an extremely confusing network of organizations for the safety of flights, you can’t “just” come up with a new plane and expect it to connect to global airways.

    Cars didn’t stagnate because engineers got lazy; the incumbents simply optimized for the wrong things. They assumed incrementalism was enough. They assumed that manufacturing scale and dealer networks would protect them forever.

    That assumption died the moment Korea proved you could start from nothing and build a global automotive powerhouse in one generation. It died again when China turned “copying” into “outproducing,” and then into “out-innovating” in areas like EVs and batteries. They caught up because the barriers were low and the legacy players didn’t raise them.

    Aviation, on the other hand, built its walls high — not by intent, but by necessity. Safety creates bureaucracy, bureaucracy creates inertia, and inertia creates a moat wider than any trade barrier. That’s why China can dominate cars but still struggles to field a competitive narrow-body jet. That’s why Boeing and Airbus still exist despite everything. And that’s why the Gates quote (real or not) hits differently today.

    Some industries evolve like software. Some evolve like skyscrapers. And some — like commercial aviation — evolve like glaciers. The real lesson? The speed of progress isn’t just about ambition or budget. It’s about the complexity of the system you’re trying to disrupt. And unless the incumbents stop assuming their moats are permanent, one day even those glaciers might start to melt.

    Oh , and by the way, Microsoft systems no longer crash all the time like GM supposedly had said back then in response.

  • 3 reasons ChatGPT has no chance against Google

    3 reasons ChatGPT has no chance against Google

    I had to laugh out loud recently when I read about the legal case against Anthropic. It was about the fact that they used books to train their AI. Google started its book scanning project, codenamed “Project Ocean,” in 2002. This project aimed to digitize a vast number of books and create a massive digital library. In 2004, Google officially announced its Library Project, partnering with major research libraries like Harvard, Stanford, Oxford, the University of Michigan, and the New York Public Library to scan books from their collections.

    The project grew quickly. By 2005, Google had already scanned more than 10 million books. The project has faced some legal challenges, particularly concerning copyright, including a class-action lawsuit from the Authors Guild of America, which Google ultimately won. As of October 2019, Google announced it had scanned over 40 million titles. The company has a long-term goal of scanning all 130 million distinct books estimated to exist in the world.

    That’s the first reason nobody comes close to Google for sheer input data. They set out to “digitize the planet’s data” a long time ago and they have data Open AI can’t even imagine getting. Ever.

    The second reason is efficiency. People love talking about how power hungry AI is. Guess what? Google has been optimizing for decades now. It is not a one off that Open AI asked them to use their infrastructure. I remember maybe 20 years ago I ran into some friends of friends in Holland. Database experts, they had developed a little trick to make things slightly more efficient and…Google had bought it instantly.

    Unless you are some iPhone toting schmuck that only uses Chat GPT you know this already. Gemini is just so much faster. And they keep lowering the cost per query. GPT-4 is estimated to be around 0.42 Wh per query, while a long prompt can be much higher, sometimes exceeding 33 Wh. Google Gemini 2.0 Flash is estimated to be highly efficient, with energy use as low as 0.022 Wh per query. Claude 3.7 Sonnet ranks high in eco-efficiency among its peers at 0.81 Wh. (All these figures with massive pinches of salt but you get the picture.) And then there is the energy cost of training of course where again Google is years ahead because, well, Google has been doing AI for years. (Auto replies in Gmail , Google Photos, etc.)

    The third reason Open AI can’t catch Google is our fav, the network effect. The minute they switched all Google searches to become AI searches it was clear. They are not messing around. Not by a long stretch can any other company come close to the amount of data Google has on what people want to know. And they have been optimizing the answers they provide for decades. They were probably laughing at the recent user negativity to Chat GPT 5. Google has dealt with stuff like this since it’s inception, always experimenting with ways to present results.

    So will Open AI die? Of course not! Google knows how to play the anti monopoly game. Open AI will take it’s share, specialize in specific sectors. Google will leave the high end corporate market to others too. Agentic AI too, maybe just keep a finger in the infrastructure and protocols. But let’s not kid ourselves. When you look at the big picture, Google is years ahead of everyone. Open AI opened Pandora’s box sooner because that was the only play they had.

  • Apple is a decoy.  It always has been

    Apple is a decoy. It always has been

    Everybody has cottoned on to the fact that Apple has no AI know how. Nada. Zilch. I told you two years ago, it was obvious. They will have to buy a way in. But this is nothing new. Apple doesn’t innovate. They never did.

    Back in the day I wrote how Apple was a decoy for Microsoft. After Bill Gates bailed them out financially they pretended to be an alternative OS. They never were really. Outside of the US their market share was a joke. But they dominated the media and it worked. Microsoft was not a monopoly because, well, Apple.

    Same with Google. The iPhone only sells in the US and a handful of other countries. Globally it’s market share is inconsequential. As of Q2 2024, Apple’s global smartphone share was only 17.7%, routinely second to Samsung, and far behind in regions like Africa, Latin America, and parts of Asia where Android absolutely dominates. If you want your Air Tag to be tracked you have to be in a country with iPhones. Anywhere outside the US good luck with that! Apple simply copies features from Android and makes a big fuss about them. Everybody is happy. No matter that no serious company runs an Apple based server. Or that they have failed to enter any market they set their sights on since the days of DTP.

    Apple has a history of taking a technology that exists in a clunky, unusable state and making it sleek, intuitive, and accessible to a mass market. Instead of inventing new product categories, Apple used to excel at building a seamless and integrated ecosystem. They often wait for a technology to mature before implementing it. This patient approach theoretically allows Apple to learn from the mistakes of others and deliver a more polished, user-friendly version. Only it doesn’t anymore, does it? When your friends have the Meta AI sunglasses and they are sooo cool, you can put up with that if Apple did theirs a year later. Not three.

    Apple’s real problem is the laziness born from too many years of doing well. It is institutionalized, baked into its DNA. They feel they will always be able to build walled gardens for users. But more and more they are too little too late. The Apple watch is a great example. Not enough innovation on any level. 19% declining sales and market share, down to 17.4% share of the broader wearables. It’s just not different enough and the market wants more options. Apple can’t do options. They have three models of phone. No small phone, no rugged phone, no folding phone, no massive battery phone. And they still think that works. This “one size fits all” mentality fails to address diverse market needs and signals a company more interested in defending its margins than genuinely innovating or taking risks.

    But they live in the bubble. US media continues to talk about Apple as if they are one of the big boys. The closed nature of the “walled garden” traps consumers and stifles competition, creating high switching penalties and limiting the availability of competing goods or innovative approaches. It’s not just the EU that has cottoned on to this problem. It is customers too. Apple bets on user loyalty and brand inertia, rather than delivering authentic technological leaps.

    Apple does not deserve to be in the same breath as Google, Amazon or Meta. They are not influencing anything other than the gadgets fewer and fewer people are playing with.

  • Will AI destroy Meta?

    Will AI destroy Meta?

    I’m not even starting on the joke of the Metaverse and the billions wasted by Meta trying to convince us that they aren’t Facebook and evil personal information thieves. We don’t use Facebook to share pictures in my clan.  Long time now.  We use Google photos.  For any trip there is a shared album.  If someone says “how was it?” I share the link to it.  Nobody else sees anything.  Google can use them all they like, Google actually provides useful stuff in return. And this should be worrying Meta a lot because more and more of us are finding other ways to share on our own terms.

    So do you use AI for marketing?  Superb! AI agents will soon take over preparing social media posts.  Maybe even other AI agents exploring social media, bringing back information, adjusting campaigns.  Fantastic! Will they be as good as a good human? No, not at first. But most companies don’t use “good humans” anyway, most corporate posts are mediocre at best.

    So the problem is that social media isn’t ready for this change.

    Already the Facebook feed is almost useless.  Between sponsored posts, ads and posts of people you don’t know that are probably also sponsored, there isn’t much of interest left.  Now imagine how much worse this will get with AI agents flooding the feed.  One way to try and handle it is like my kids do.  They are extremely careful about connecting to anyone.  Person or brand.  So a curated contact list in an application that only allows for content from your contacts.  That’s a good start. But it doesn’t leave much room for Meta to sell anything. And it is more than likely that they won’t do it on a Meta platform pretty soon.

    It’s also the death knell for mediocre social media posts from companies promoting something.  And that will include AI generated ones.

    Good content is still king.  Just in a different way. AI models are training on freely available information on the web.  So get your website up to speed.  Make sure it projects your expertise and goes in depth into your products or services.  In a convoluted way it will still eventually bring customers to your door.  But only if it is quality content with meaningful individuality.  Anything else will be competing with the bot armies in a sea of crappy mediocrity, AI generated or not.

    Companies are busy trying to get their vast swaths of data into a form that can be accessed by AI in order to milk some future advantage.  So they can discover the secret winning patterns nobody noticed all these years.  Well, while you are doing that, maybe also try and make sure you have enough original content which accurately describes what value you are adding where.  Because every other AI is trying to figure you out in order to bring the “best” result to their users.

    Those rushing to pronounce that “search is dead” haven’t really thought it through. Sure, we will run AI powered searches. And how do they learn? They LargeLanguageModel themselves silly, hoovering up data and trying to make sense of it. So if I ask “which is the best lightweight sleeping bag for hiking trips” they are scouring forums and websites and anything they can find. Well, they can’t find social media posts because Meta hides those. And when it comes to making sense and prioritising all this information the game hasn’t changed. A good product which has gained fans that talk about it a lot will still win. No matter who powers your search. It’s a long term game like it always was. And Zuckerberg is at heart a low level hacker in a hurry to make a quick buck like he always was. No innovation. No essential services for users. No trust in how he will milk our data. No real structure to all the information users have thrown on to his platforms all these years. No added value.

    AI is not Meta’s friend right now.  Because at the end of the day, really, what has Facebook ever done for us?

    (My personal Facebook account got wrongly suspended a year ago. Meta never even responded to multiple requests about it.)

  • The Apple Paradox: How they are hurting all of us

    The Apple Paradox: How they are hurting all of us

    I remember getting my hands on the first iPhone. “So where is copy-paste?” I asked. Oh, I was “ignorant” and “not aware of best user interactions principles”. Sure, whatever. A few years later, iPhones had copy-paste of course. Or the Mighty Mouse, a revolution (according to Apple) which introduced…the right click we all had relied on for decades already before their big announcement.

    And now…the magic button on the iPhone. This isn’t business as usual, nor should we let them get away with it again. Apple is a company whose outsize effect on user interface it is time we all question. Sure they control more than half the smartphone market in the United States. But that’s about it! And even there, somebody should grow a set and state the facts.

    Apple, we have had enough of your pointless changes. You want a super thin MacBook? Go ahead, leave it with just one USB port. But don’t expect everyone to follow just because of your multimillion advertising prowess. You want to remove the iPhone’s multifunctional home button? Be our guest, but what do you have to say now that you are bringing it back?

    The problem is that Apple has an effect on everything. And it shouldn’t. Because they really are not the best at UI. Not even close. Their criteria is not the best user experience but how to sell more iPhones. They add and take away ports in order to sell more dongles, adapters or their new accessories. It is all about, and only about, their bottom line. They are making fools of all of their users and it’s about time you wised up to this fact.

    Tweaking the Bluetooth protocol to make it different and weird and incompatible isn’t clever. It costs the entire planet billions in waste. There are international consortiums where these things are discussed and agreed upon precisely because we need our stuff to work together for as long as possible, as easily as possible and as widely as possible. Apple is laughing in the face of its users in the most disrespectful way possible too. Adding two buttons to your daily phone isn’t funny. There is a learning curve and a massive cost all the way up and down the chain of everything around the iPhones.

    It’s not just iPhones. We have all suffered greatly from every “weird” choice Apple made these past decades. Even when we don’t use Apple products. It affects everyone. They weren’t weird for any other reason than profit. The DoJ is right. Apple has made something worse than a walled garden with iOS. It is a dictatorship that demands payment every few years in the latest Apple products.

    Free market. You can choose to stay within that garden. But don’t pretend that it is the cutting edge of technology. Nor the best design choices. It is costing the entire planet to look at Apple as anything else than an extremely selfish niche company playing dictator.

  • Do no evil: ranking tech giants

    Do no evil: ranking tech giants

    Meta for sure is the most evil large technology company of our times.  It is at heart the extension of an extremely immature mediocre hacker.  Time and time again proven unreliable or just straight lying to everyone’s face.  Even if we accept that it has grown so much that it is now difficult for Facebook to act as bad as it used to, we know it will try.  How?  It’s the little things every day.  The lack of resources in policing content.  The experiments are still running on users all the time.  The lack of transparency.  Heck you can’t even export your data normally, they keep trying to hide deactivation menus or make not accepting cookies harder than they should.

    Mark Zuckerberg doesn’t want to connect people.  He just wants to connect your wallet to his bank account.  Plain and simple.  Facebook and Instagram are the crack cocaine of our digital world and he is always looking for ways to make them even more lethal to our psychological well being and social cohesion.  There is simply no upside to any of Meta’s products.  And even if there was some social aspect to them it is submerged in constant changes and lies of the platform.  One minute they are promoting facebook pages, get everyone to invest in those, the next they have relegated them and nobody sees them in the newsfeed.  Then it was video, the future of everything, go build studios in your companies….oh no, he ended that too without warning.  Nobody should take anything Meta says seriously anymore.

    Microsoft is of course evil but in a more traditional way.  This is old fashioned monopolistic behavior.  They build their products in all the ways they can to lock customers in.  Not as bad as Meta because after all this is the software that runs a lot of the planet’s infrastructure and day to day business.  But they do their best.  Complicated pricing structures that get you started and then hold you by the balls.  Lobbying to governments with shady deals that turn into long term locks.  They open up when they lose, like with mobile phones, just enough to try and keep a finger in every pie.  Just so they can weasel their way into your company’s backbone and get you paying a monthly fee for something or other.  And somehow that monthly fee grows over time.  They always find a way.  Microsoft is evil on a state level of lobbying and backroom dealing.  But at least they also get stuff done for the planet and occasionally actually improve their products.

    Google is much harder to consider evil because of the extremely unique business model.  Billions of people around the world have never ever paid Google a cent yet they use Google products all the time.  Google Maps, YouTube, Search, Docs, Android and other incredible and unique tools that are completely free.  Unlike what conspiracy theorists try to tell you, free means free.  In ten seconds you can get a Google account, 15GB for free and do absolutely amazing things on your phone, tablet or computer.  Google is what I call a benevolent dictator.  Sure, they could destroy the planet at any time.  They could ruin all of us.  They probably know what will happen a few years in the future better than anyone.  But they don’t.

    Chat GPT is an excellent illustration of this.  The “T” in GPT of course being a Google invention that the company gifted to the world.  Google could have released something similar a long time ago.  They didn’t.  The kind dictator knew it was too soon for humanity to handle it.  

    Apple shouldn’t even be on this list because it isn’t a tech company.  A giant yes, tech no.  Apple doesn’t innovate technologically.  It is a lifestyle company.  More importantly it is a staple of the American economy.  Much like the dollar.  Apple sells mainly in North America and doesn’t even bother to accommodate the rest of the planet in product design or support.  They make products with last year’s tech copied from everyone or from companies it buys out.  It makes “good enough” gadgets with the design language it has found works for it.  It’s financial success has nothing to do with any groundbreaking technology. Banks don’t run on Macs and neither does anything else of any consequence on the planet.


    So stop lumping “tech giants” in articles and opinions.  They are nothing like each other.  Sure there are product categories where they conflict.  But it is completely irrelevant.  The business models and the way they look at the world is so different that they should hardly ever be in the same sentence.  Some of us, the people that really try to think about technology, society and business care about these differences after all. Show some respect.

  • Apple can’t buy it’s way into AI

    Apple can’t buy it’s way into AI

    Have you heard of Google Crowdsource? It’s been around for years,

    a lot of volunteers helping Google become even better at AI. Thousands of people doing image label verification, or audio validation, handwriting verification and millions of other clever ways to help Google improve. I am Level35 because I found it interesting from the start. I enjoyed the tech talks from Google AI people and the seminars. You know, back when AI wasn’t all the rage like it is now.

    Or maybe you have heard of Google Photos. A ridiculous in scale endeavour whereby Google gave the entire planet (after all 8 out of 10 smartphones run on Android, not iOS) infinite photo backup. Thus sucking up the greatest free database of images anywhere. Ever. While iPhone users all have phones out of storage because they don’t want to pay anymore than they already pay every month to Apple.

    These are just two examples that you might not have thought of. Of course Google Maps, YouTube or Google Search are also on a scale way beyond anything Apple can even imagine. This isn’t like Siri, Apple can’t just throw 200 million to buy an SRI equivelant to catch up. In fact Siri is an excellent example because even when it was launched it was many years behind Google. Much like with Apple Maps, Apple seems content to have an inferior product simply window dressed for the North American market.

    Google has invested long term in making Google Maps a globally relevant product. There has been a vibrant group of contributors adding to the quality of the data and the AI. Apple has been too busy trying to upsell devices at a greater profit margin to bother to improve its products. Some say it’s the “dark horse” playing “the long game”. They are ignorant and almost funny in their ignorance.

    It isn’t just about massive datasets. AI focus has been at the core of Google’s existence from the get go. Converting Google search to Chat GPT like functionality was just the flip of a switch for Alphabet. They didn’t need to buy any companies because they are that company. And if it is about computing power again Google has the best model. They have been selling “free” services like search, maps, youtube and everything else for years, building massive infrastructure on the back of their ad business in ways that consumers consider a win win.

    Apple’s endeavours in digital video creation are an excellent illustration of the extent of the hole they have dug themselves. A few decades ago the company thought that digital video creation would be the next DTP, the next saviour for their computing division. Even now with their touted advantage in processors they have just 20% of the global computer share. Back then they bought software like Final Cut and other more expensive digital creation tools and tried to package them in various ways to sell more Macs into studios and broadcasters. It didn’t work of course. Apple was not that kind of company, it made money from iPhones. There was no durability to the vision and the software started dying out with less and less updates. It went back to being a cute toy for some Apple loving film folk.

    Right now Apple has no AI vision. It can’t even think of how to develop one. They are too busy trying to think of some gadget that will sell as the iPhone’s market share which is puny. For all you Americans reading, globally just 15% of humans use an iPhone. They all prefer products that are more affordable, more flexible, more open and with the innovations that Apple copies for their next flagship every year. They haven’t been beating world champions at the game of Go, nor folding proteins.

    So when Apple inevitably announces what its plan are in AI, I would take them with a massive pinch of salt. Buying any company won’t solve their problem and no new technology they can announce will either. AI thinking is a long term project and Apple has been absent from the party.

  • Apple is too lazy to be any good at anything

    Apple is too lazy to be any good at anything

    I enjoyed a recent Google blog analysis of the changes to advertising due to cookies being phased out. Google had tried something different, it didn’t go far enough for privacy advocates, now they are trying again. That’s life, a give and take between interested parties. Well, unless you are Apple. The Cupertino approach is to dictate anything they like, whenever they like, usually without advance warning. They have been doing it with everything from the plugs to their machines, to other standards, to features they simply kill suddenly.

    But this isn’t yet another rant about how insular and small minded Apple is, how small a part of the world they actually influence. This is a very serious warning to Apple investors: Apple’s lack of innovation and laziness will bite back.

    Let’s take an example like Maps. Pretty essential tool. Does Apple think it will get away with just buying up some companies and occasionally updating maps of, well, North America? Amongst the gazillion things Google Maps does better is a simple callibration whereby you lift your phone, it looks around and figures out where you are. Why? Because Google bothered to drive around the entire planet. It has the images and the technology to process all that. And then it went a step further by crowdsourcing a constant stream of updates through it’s Google Maps contributor scheme. These aren’t just “nice little touches”, these are very serious stepping stones in achieving faster, better, more meaningful experiences to users.

    Let’s take Siri. While the planet shoots ahead with voice search for more and more users, Apple is stuck in American English and an extremely limited real world application. Home automation? While Apple copies Tile (badly) and plays with a few retails sales, Google has paved a way through Google Home for thousands of developers and manufacturers to work together.

    It is easy to say “we are dropping Flash next year” like Steve Jobs did so prematurely. What is hard is coming up with real world solutions so that stuff actually works, millions of websites and web developers need to find a way to do what they do tomorrow as well. “Oh Google is so dominant in search, it is easy for them” says anyone too lazy to think it through. Have you seen https://crowdsource.google.com/ ? Hundreds of thousands of people around the world are organized by Google to actually work on making AI what we all imagine it will become. A trillion data points can only get you so far. An army of volunteers are helping to get us a bit further, a bit faster. That takes community building, events. It takes transparency and information moving around freely. Things Apple never has done and shows no intention of ever doing.

    They think that they can fool stockholders and markets with tricks like the M1. Some of us remember the last time they left Intel though. We all know how this ends in 3 or 5 years. Stunts like that can only go so far. In our globalized and extremely complex modern world even simple solutions that work need nurturing, explaining, selling to multiple interested parties. Real world problems take work to analyze and adress. It is more like gardening, yet Apple still wants to attack with a chainsaw all the time. Stop drinking the Kool Aid. It may not have cyanide, but it sure as hell has less and less of anything much better.

  • The biggest failure of global business

    The biggest failure of global business

    A trillion market cap is pretty impressive for a company that mainly sells to Americans. It’s not just the 8.5% global market share for computers that is pathetic. Nor the equally laughable share of global smartphones. Android is the defacto global standard, iOS is a joke. Yet for people living in Callifornia or New York (and them alone) it is important. And they are the people writing in tech magazines and blogs, they are the people in the media. They are the ones keeping the stock price so high for absolutely no reason.

    It takes a lot to make a truly global company. Google develops its products in local languages, it makes tools we all rely on. Really rely on, not fancy toys. Things you can’t live without anymore. HP has local support. You know real support, real sales people, real local offices in every country in the world. Apple? Not even close! And they have never seemed to care. Too big to fail, too close to an all American symbol.

    This does in fact present a real problem to users. With such a small loyal user base Apple doesn’t need to care about backwards compatibility, to take just one example. Unlike Windows or Android, they can just leave old users in the dust and demand you upgrade. It is amazing that I can still use a computer with Windows 95 for a lot of things (even running DOS applications!) or and old Android 4 phone. It will connect and work for most things unlike Apple devices. This is the real world of real responsibility. When major corporations, governments and institutions around the world rely on you, that is what you do, you care about connections and standards. You talk to other companies, you collaborate, you commit.

    Not Apple. Despite popular perceptions, Apple doesn’t actually innovate. At all. They are great at marketing. Design maybe. Innovation? Not really. Not at all. If we talk purely tech they have nothing. The very public and obvious failures of their Maps app or Siri or anything that demands you to – well – actually work seriously on something, they simply can’t do it.

    It’s a one horse pony. For a single market. And it’s time we all started treating it as such.

    Clever street promo in Berlin which pops up at night. You know normal marketing from companies that sell computers that actually do the work the world runs on

  • Apple would have never made a vaccine even if it could

    Apple would have never made a vaccine even if it could

    Look at the market share. Globally Android has 73% of the mobile operating market and iOS 26%. But in Africa it is more like 83% vs 14%. Only in North America is Apple ahead. And this has repercussions which I am amazed the rest of the world puts up with.

    Unlike Google that tries to build products for humans all over the world, Apple is simply catering to its locals. It’s not just the languages it doesn’t bother including. It’s entire distribution and support is focused on the US, UK, France and a few other countries. That’s it. Apple has always acted – and still acts – as if it is a little Callifornian company that made it big. In America. And it doesn’t care about anyone else. The rest of the world can adapt to the products.

    Is it working? Sure. The profits speak for themselves. Is it good for customers? Only if you are American. Here in Greece where I live, if you have a Mac computer you are the proud third minority after Windows (84%) and Linux (9%) as Apple only has 3% market share. Good luck getting any sort of support for your product, most Mac owners struggle to find a friend that knows what they can do about any issue. And they end up paying through the nose for good tech to help them out.

    Globally OS X commands just 15% market share, even in the United States all those iPhone users aren’t buying as they total just 28% compared to 62% Windows users and even Chromebooks are making an attack and becoming popular. Yet somehow Apple isn’t irrelevant. Is it through innovation? Heck no! I would disregard their recent relative success with their own chipsets, it is a short lived fluke much like all those years when they were going to “burn Pentiums to the ground”. M1 is a party trick that fools only Apple die hards. No IT manager is falling for it because we all know Apple never sticks to anything long term. It is a marketing company, not a tech pioneer.

    Is it important? I would say that it is a problem we need to take care of. It skews the market in a big way. A bad way. There are plenty exciting technologies that get shelved behind all the media focus on Apple adding a new button to its iPhone or something equally stupid as that in Apple’s constant efforts to copy Android whilst making it look like it thought of something up on its own.

    So is Google better? Hell yeah! While Apple spends ages dreaming up of new ways to get their phones to use a different dongle that costs 80 dollars for no good reason, Google is out there making products for the entire planet. Saving lost languages. Making useful products we all use everyday like Search, Maps, YouTube and so many more applications of its advanced Artificial Intelligence that actually helps the planet. They are giving away protein databases to scientists and the infrastructure on which so much of the modern world progresses on.

    Google is global, Apple is American.

    And there is nothing wrong with being American. As long as they don’t try and sell their extremely limited in purpose and use case products to the rest of the world. In fact the way Apple refuses to follow international standards and constantly blackmails developers into their walled garden is costing the world economy every day. We live in a globalized world. Amazing collaboration such as what we witnessed recently with the COVID-19 pandemic can only be achieved though open standards and transparency.

    If Apple was into pharmaceutical vaccine and developed a vaccine, it would be ten times the price of competitors, incompatible with anything else, they would not reveal their research results and would expect everyone to pay every year for an update. So why are you letting them control the devices you use every day?