For most business people, social media appears to be something exotic, even alien. Partly due to the way it is presented in the media and largely because their “older media” companies are still not sure how to sell it. There is a big temptation to see it as a completely new paradigm. … Continue reading Your first move in social media is…market segmentation?
Email going around with the following disinformation: (In italics my responses.) “These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people… Continue reading 20 Social Media Statistics (which are completely imprecise and stupid)
While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ. The step is simply too big, especially for market leaders. You make a business page for your company, brand or product? I will use it against you! … Continue reading Hello, pleased to meet you. Facebook can ruin your business.
That does it. Another major Greek corporation inviting all employess to a briefing on social media. Not “legal issues concerning what you can and can’t write online about the company”. Not “ten useful things you need to know about how best to integrate social media in your life.” But “how and… Continue reading Social media: turning useful employees into mindless gossip peddlers?
“The most influential people online” says the tagline for WebIt, an upcoming “Digital and IT event” (vague terms as nobody is sure anymore!) The idea isn’t new; a similar scheme had played out with the Influence Project some time ago. These sort of efforts are of course plagued with massive methodological problems. Obviously… Continue reading Measuring digital influence: the silly and the science
It is fashionable (and easy) to target family run businesses as the source of a country’s problems. Whether it is the Economist’s view of a region or the complaints of a middle manager who “just couldn’t get a promotion in there”. I have studied family businesses as clients, as numbers and statistics. I… Continue reading How GrecoGerman family businesses will rule the world
Social media failures are fast becoming a part of my daily entertainment. Large and small corporations suddenly naked and unarmed, it is the stuff of slapstick comedy. We all see that long ladder swinging around except Hardy and…bang! Laurel knocks him down. The fun part is that – just like in social media… Continue reading Do evil: using social media to destroy competitors. Or anyone you don’t like
Yes, yet another acronym. I am now officially a PE.C.A. I coined the term because it is going to become a popular profession. Not for me personally. I only got involved and am developing the know how in order to assist corporate clients. The problem is that the personal branding of their top brass is… Continue reading Personal Communications Advisor: better than golf
There is a gold mine of information within any company or cause waiting to get out. Think about hitch hiking to find out how.
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)