Tag: online

  • Security is a personal choice

    Security is a personal choice

    Just got off chat support with N26.  It is one of those online banks like Revolut or Wise.  Only it isn’t.  Because it has everything annoyingly Germanic about it as humanly possible.  My feedback at the end of my ordeal (to change the phone number I have declared) was “just copy everyone else”.  To which they – predictably – responded that they give great importance to security for the good of everyone, blah blah blah.

    It’s not “everyone” with the account.  Just me.  And I use it for small change.  I don’t care if someone hacks it easier, that is how I have it in my head.  “Not much money=not worth a lot of security”.  Makes sense to me.  Not just for banking, for everything.  If you are heavily invested in Facebook sure, go ahead, have two factor authentication or whatever else you want.  If you don’t care, why bother?

    It isn’t just because I am a liberal who believes in choice.  It makes business sense too.  By all means dream up of extra security.  Make it available.  Advertise it, explain it, heck you can even charge extra for it.  But it makes zero sense for the same high level of security to be compulsory for everyone.  This isn’t a physical bank where one thief getting in will risk everybody’s money.  This is my personal account. I should be able to choose how to verify what. I might like to sign in from new devices easily. I may not want to rely on a phone for SMS verification. My choice!

    I can blame the media.  They love to make a fuss about online hazards.  I can blame security experts, always exaggerating and talking about crazy breaches they have witnessed which most of us will never get close to.  I can blame human nature, some people are security crazy and then try and force it down the neck of the rest of us.  And when something goes wrong with security everyone jumps to conclusions and takes the opportunity to increase it with more security.

    Enough is enough though.

  • Ouzo de Plomari

    Ouzo de Plomari Francais
    Ouzo de Plomari

    Il est élaboré dans la capitale Grec de l’Ouzo, la ville de Plomari sur l’île de Lesbos.

    L’Ouzo est fait à partir de la combinaison précise de raisins pressés, d’herbes et de baies.

    Tout commence à partir d’alcool élaboré avec la peau du raisin, il est alors mélangé avec des herbes et d’autres ingrédients incluant des étoiles d’anis, coriandre, clou de girofle, racine d’angélique, licorice, menthe, gaulthérie, fenouil, noisette et même de la cannelle et des fleurs de citronnier.
    Le tout est ensuite bouilli dans un appareil de distillation en cuivre et est contrôlé par un dégustateur.

    eshop – http://www.crete-lepetitmarche.com/boutique/fiche_produit.cfm?ref=2045-65A&type=19&code_lg=lg_fr&num=

  • Why TV companies should give away reputation monitoring

    The field of reputation monitoring seems to be on fire.  By all accounts a hot, hot, hot category to watch.  The reason is simple: most businesses don’t really know what is happening online and they are scared.  So they pay for a company to make sense of the millions of interactions going on globally around their brands.  They monitor products, staff, competitors, slogans, IP… in fact they let the reputation monitoring experts tell them what they should be monitoring!  This is about the same as asking your army’s general what new weapons he needs.  Expect a long, complex and detailed list of very expensive stuff.

    Don’t get me wrong.  You do need to monitor what is going on online. And with the right partner you might even learn a lot about the field.  But it is extremely important not to lose track of the real world of influence.  Which, for most businesses, is not yet completely online.   Traditional media like TV, radio and print exert massive influence.  Heck I have waged fax mailing campaigns that blow the socks of anything online!   The fact that they don’t provide metrics as easy to produce as the online stuff shouldn’t marginalise them.

    It does of course in a twisted Catch 22 scenario:  online metrics are easier, so we spend more time with them, so we disregard older media, so ad spend decreases.  The solution is pretty much what Google did with their Analytics.  TV companies should buy monitoring systems and give them away to customers!  In Greece for example there is a truly excellent company, www.qualia.gr which offers not only solid technology for speech and content recognition, but intelligence in it’s analysis.  And social media is included, so you can get an overall and balanced view.  (If I was the TV company buying Qualia I would tweak the algorythms a bit I think…)

    It is all about interface.  If I get you looking at my monitor of information I control what you think.