Using paradigms to find opportunities: how an inkjet is like a coffee machine

“So people get this 100 euro coffee machine, but then have to pay almost double the price for the capsules?”  I love consulting because you get to play with different business problems every day.  “This sounds a bit too much like the ink jet business!”   They are selling the machines below cost to people… Continue reading Using paradigms to find opportunities: how an inkjet is like a coffee machine