Alexander Chalkidis

Category: Technology

  • How social networks are improving the whole software industry

    Few people realize how important the Google Plus “Real names”policy really is.   Maybe it’s just me having spent so much energy taking advantage of Facebook’s completely chaotic structure over the past years.  Sure, it ran contrary to most Facebook official policies but any business person would be an idiot not too.  What?   You can see all the ‘friends’ of your competitors’ fan page. That is often their customer list.  Damn sure I will take them even it has to be done one by one manually from a user profile.   Facebook has plugged the holes over time but Google Plus in comparison feels like a straight jacket from it’s beginning.   No free lunches here.

    So point No1:  1. How strict and honest a social network is.

    And then today everyone is talking about the “new” Facebook, changing their profiles to “look slick”.   Looks like a waste of prime screen real estate to me.   Hello?  Most people are still on 768 pixel vertical resolution you know…that big picture takes almost all of it up!   And these new fangled timeline adjustments of course will fly over the head of most users who have started whining about the “great old interface” as usual…  Point 2. Simplicity

    It sort of reminds me of the WordPress vs Tumblr debate.   Users get used to something simple and figure out how to work around it.   Hash tags and loads of third party developers built the ecosystem that works for million of users.   Then  Twitter added photos, then comes video and…before you know it we have another Facebook like experience on our hands.   And then we will need complex settings and choices explained to get it to do what we want it to.  How our privacy is controlled.   Who sees what.   Point No3 is Control.

    As anyone who has worked in the software industry knows, there is no perfect interface.   Every user wants something different and it will depend on their experience, background and …well…their mood really!   Your energy levels at different points in the day even.   What Facebook and Google are getting better at is getting the interface to morph constantly using intelligence, a little user input and a whole lot of bravado.   It takes balls to change a user interface, especially when you are a market leader with everything to lose.   But Facebook is right to do it now while it is still a virtual monopoly.

    As users switch from software to online applications and from computers to smartphones, a lot of the old “big boys” in software better pay attention…  HP, if you really want to get into software, don’t go chasing the SAP business model…

     

  • Why Google wants to stop me blogging

    If you are posting original content on Facebook or Twitter, you’re stupid.  No polite way to put it.   You’re an idiot.   Every day I see great thoughts, photos and other inspiring original content posted on Facebook and it makes me cringe.   It is like cooking an interesting organic and original meal and then giving it away to McDonald’s to sell for you.   It is also inexcusable because there are so many easy ways around it.

    When blogging started it was just that.   Blogging.   Horrible aesthetics for web logs= very rough diary like things.   But now you have Tumblr and all sorts of prettier choices.   You can put your stuff in your website and then get it to automatically update Facebook, Twitter or almost anything else you want.   But you control the environment in which your content lives and breathes.   You organise it as you want it presented, not as Facebook deems best in its latest incarnation.

    Yeah, even those witty one liners you are posting on Twitter.   Post them in your world and then think where you are distributing them.

    There is however a larger picture on this issue.   And that is that even Google is keen to stop you blogging.   The demise of the blogger.com platform is intentional.   Because if you are controlling a “castle” of a blog with all your information and all it’s unique traffic, they can’t make money out of it as easily.   You might even start to want to sell banners yourself!  Facebook and Google+ or Twitter are in effect using you as slave journalists and content producers.   They make the interface and the media chanel, you provide the content.   Sure, loads of it is rubbish, but even rubbish provides really useful data about how you, and your friends, think.   What they like, what they shop, where they go.

    Blogger isn’t one of Google’s failures.   It was useful when it started and now it is purposely being winded down.   They don’t completely cancel the service as it provides useful information.   And WordPress would simply be too powerful if left unchecked.    But now they want most of you to start working for them for free on Google+…

     

  • How to know when not to buy the latest gadget

    It’s almost a decade since I bought my first DSLR.   A Canon 10D.   “Barely” 6.3 megapixel resolution, most smartphones I would consider buying these days have more than that.   But it used all my EF lenses and has served me well.   Too well in fact.

    For all of us in technology, the words “early adopters” or “gadget fans” imply the opposite of zombies.   Fast moving, fickle creatures that can’t resist the smell of fresh tech flesh.   Can’t be seen with a device whose specs are outdated.   So how has this old camera survived so long?   And, more to the point, how have I resisted buying a new one for so many years?   Especially during visits to Photokina and other photo tech wizardry shows?

    If you check out the rate with which I put pictures up on various blogs, flickr or panoramio you would say I am a pretty heavy user of the device.   In fact these are a small proportion of my camera clicking activity.   The DSLR came just in time for my first child, and now that I am up to three, there are more than twenty thousand pictures of them.   Then there is work photography.     Most marketing departments are too stingey to pay for a good photographer and too boring to take a good picture so I often try to fill the gap.   I have enjoyed taking it along to consulting projects and shooting anything from jewellery to coffee.

    New DSLRs have tried to entice me.   Almost immediately after the 10D came smaller and lighter cameras.   But not that much smaller or lighter to make it worth changing.   Resolution increased but most end up being seen on computers anyway.   Even photos of mine which have been used commercially in ads by Saab and the like have never suffered from lack of resolution, even in print ads.  Higher sensitivity for shooting in low light situations enticed me.   High Definition video makes sense so you don’t need to carry a second device for that.  Included time lapse features would be useful.   The tables are turning…

    Alex vs photo marketing crowd = 1-0 I would say!

  • Interface time (again) – supercalifragilisticexpialidocious

    You know that something is changing when Google talks about a “beautiful interface”…   As the world tries to figure out how to keep their day job and still find time to check up their facebook, twitter, linked in and Google Plus accounts, it seems we are going full circle to the operating system debate again.   Whether it is thin clients, cloud computing, mobile or whatever.

    Google and Microsoft have shown which way they are going, trying to make it all “seamless“.   Same buttons at more or less the same place.   Get used to it.  Literally, that is an order:  “Get used to it!”  and then “buy our stuff, not the competition!”   That is what the interface wars are always about.   More than a decade ago I publicly predicted Nokia’s demise based on the premise that their interface couldn’t make the upgrade to a smartphone world.   Even things that seems minor, like the way Google real time operates, quickly become addictive, our brains just demand them afterwards.

    And now I would put my money on…Wordpress!   Not the interface so much (yet, though they are improving) as the design of a personal publishing platform.   I don’t want Facebook to organise the presentation of my information.   Nor Google or Microsoft.   Tumblr is very pretty and visually entertaining but no, I want a no-nonsense environment in which to make decisions about the stuff I care about.  I don’t want folders of Google Docs.   I need what comes when you put together the dynamic development rates of wordpress.org with the user friendliness of wordpress.com with…all that social stuff.   I don’t want comments from my friends to be in Facebook OR Google plus OR anything else.   I want them under my blog post where I can collect them and control them.  Without having to log in and out of ten different systems or hope that Hootsuite will get it right.

    My nieces just started a blog, just for the family, all about their holiday in Greece and what they are doing in the three weeks they are over from the U.S.   Nope, they couldn’t do it on Facebook, they don’t have accounts and I don’t think they should have accounts in a social network at their age anyway.    I have used WordPress for collaborating with just one other person (writing a kids book) or for a group of people on a work project which ended up running for more than a year and now has more than 150 very useful posts; it has become an internal resource to them.    To me it is testament to my skills as a consultant.   Beats a powerpoint presentation on many levels and it is alive.   But it couldn’t be done without Worpdress.   It is the business model as much as the technology.   You can start up a free personal blog one day for fun and end up at whatever other side of the publishing world the next.   I put some basic FAQs about electric bikes simply because I was tired of people stopping me to ask the same questions.   A few months later it is the No1 resource (and any Google search in Greek on the topic will get you there) for ebikes in Greece!  It’s Supercalifragilisticexpialidocious:

    Mary Poppins:  “You’d better use it carefully or it may change your life. ”

    Bert: “For example, one night I said it to me girl, and now me girl’s my wife!”

    Sure, there are other platforms which do some of this stuff well.   But I will be looking at “My Dashboard” on WordPress.com with renewed hopes that if “there can only be one” interface, these guys will get it right.

  • I miss those old IBM laptops

    The keyboard was magic.    You didn’t realize quite how good it was until you fumbled around with anything else.  I can touch type in the dark almost unconsciously on one of those IBM keyboards.   Then again I didn’t have to because they had that cool little light built in the top which would light up your keyboard for just enough light to see in a dark airplane cabin or children’s bedroom.   IBM laptops were always under the specifications of other laptops in their price range.   They looked boring.   You didn’t ask for one so much as find it on your desk as the company IT guy seemed to love them for some boring IT reason…

    Yet somehow they performed better.   And they always lasted longer. You wished they would fall apart so you could get something with a new CPU that looked better but they plod on.   In fact they hardly ever die!   That hidden partition for system recovery they have makes sure you can always bounce back and get a brand new system in an hour or so.

    Maybe some other manufacturer has similar quality and attention to detail nowadays.   I haven’t bumped into it.   Macs are cool but not a work-horse like those IBM laptops, so much as a style or fun pony.  HP top end models are impressive in specs sometimes but the component quality varies enormously from model to model.   IBM laptops consistently included features which came out of serious research.   Sure, they often got their marketing wrong and some models were just plain silly.   But I very much doubt anyone, ever regretted the money they spent on any laptop IBM made.

    This is not to say that quality is dead or to lament ages bygone as tech dinosaurs often do.   But for people like me that will always have at least one dual disk, RAID, SSD, as-many-core-processors-as-possible, massive graphic card and all the bells and whistles type laptop, it seems like there is a bit of a gap in the market.   Laptops are commodities which is great since they cost less but not so great when they don’t help us produce more.

    So I watch my kids play on old IBM laptops and sing their praise retrospectively.  Machines ten and fifteen years old running amazingly well.   (I think we have to give some credit to Microsoft for the fact that Windows XP is still so widely supported.)   I love technology and enjoy trying out the latest and greatest.   I just miss those seriously scientific IBM engineers that gave us these gems and hope to find more of their spirit somewhere down the line.

  • Do evil: using social media to destroy competitors. Or anyone you don’t like

    Social media failures are fast becoming a part of my daily entertainment.  Large and small corporations suddenly naked and unarmed, it is the stuff of slapstick comedy.   We all see that long ladder swinging around except Hardy and…bang!  Laurel knocks him down.   The fun part is that – just like in social media – the stars getting injured often don’t even know what is going on.

    Fun, that is, until it comes to your doorstep.   Because what the iPad wielding crowd of advertising cracks won’t tell you is that many things can go wrong. The problem is essentially that Facebook, even more than Google, tends to change everything around with no notice.   They don’t even tell us what exactly they have changed.   It is “magic sauce”.   So you are putting your marketing on a platform which you don’t control.   At all. The analogy I came up with is that you are making public the name and contact details of every lead coming in.   I can see on your wall every “friend” commenting or posting and I can contact him or her.   How bad is that?

    It all started as I was writing about social media failures on a Greek branding blog.  A summary of common or famous mistakes, anything from rogue employees to Boeing not responding warmly enough to fuzzy kids drawings.   Incoming message was about a social media conference in Athens and one of the topics was “how Lacta got to have the biggest Facebook brand page in Greece”.   (You can watch it here.)   Maybe I was in a bad mood, maybe I just didn’t appreciate the tone, mostly for fun I put up a picture on their wall.   Their brand of chocolates but they fell out of the bag roughly in the shape of male genitalia.  Only if you have a dirty mind of course, I noticed the snow and the scenery personally of course.

    Whoops!   Three hundred thousand fans of the chocolate saw it.   If I was Osama Bin Laden this would be the equivalent of CNN giving me a five minute interview to express my views. It is as if Lacta spent all this money and energy to build a wall, a media platform on which I can shout anything I want.   And they can’t stop me!  In fact a junior person in the team even clicked “like” from their own brand on it!   The picture attracted more likes and was on the wall for a while before they pulled it off.   Of course the photo remained in the “Photos” section of their Facebook page for several days.   I did another post, they read it and eventually pulled it off from there too.   I talked about useful paradigms from technology, well here is a great one for social media: this is just like the way we explore security vulnerabilities!

    I can think of hundreds of awful things to do to a brand with social media which won’t even cost much in time all of which have a pretty good chance of enabling a negative backlash.   As I explained in another post today, it will happen even without your competitors hiring me.   As soon as you reach a critical mass of people that like you and express it publicly, you can be sure that a new group of people, negatively charged will appear.   And some of them will want to hurt you.

    You can patch a software vulnerability and it is final.   Negative publicity however is much harder to deal with.

  • Facebook ads don’t add up: how I proved they are cheating

    “So why don’t you cheat?”  It took me a while to recover.   My father has always been my moral compass.   He has stood through many decades of doing business with absolute integrity refusing to bribe anyone in a country where this is unheard of.   He didn’t fall for the trap of taking funding from the European Union or going to the stock market when all other tech companies where making a quick buck.   He is almost a saint in the way he helps everyone and anyone he meets, often without them even knowing about it.

    We were discussing a recent client of mine, a difficult case.   It is still in the early phases and I haven’t quite figured out how to work my social engineering magic in order to bring them clients. What my father was really asking is “how will they know that it is real customers clicking on their website and not some click farm?”   The man is a born business person and goes straight to the heart of a problem even though he has never used Facebook or any social media.

    The answer is simple.   Anyone with a slight knowledge of how to use web site analytics will see right through it.   And – more importantly – it just won’t make any business sense medium term as they will not be getting new customers and new business.   Which is what I promise them.   But this is not what Mark Zuckerberg promises my customer when he entices them with Facebook advertising.   He is simply selling clicks to ignorant business people.

    Most of my customers have already used Facebook ads before I start with them.   They are all perplexed. “I saw a big spike in traffic but then…nothing.” It isn’t just that the traffic disappears the day you stop paying for FB ads, it is that all that traffic seems to amount to …nothing.    Are you paying $50 a day?   Funny how you get a completely stable amount of hits during those days.

    This bothered me on a methodological level initially.   “What if my customers’ budgets are all spent on ‘early morning’ type people?” I worried.   So I begun to set up experiments. I split the day into particular time segments that seemed to make sense to me based on experience with status updates, Likes and such.   I am the Greek Dan Zarella after all.     Women checking Facebook between 6.30 and 8.30 are quite a specific bunch.   Organized!   Men online between 11 and 12.30 another.   Lazy!   I have even discovered a niche of females that do a “facebook lunch break”.   So all I had to do was set up the same advertisement and shoot it out to different demographics.   And then monitor it every hour to see what is happening.   (Yes, you need big monitors to handle the big spreadsheets without getting dizzy!)

    It was amazing.   “Boy, these guys at Facebook must have some really clever algorithms” I mused.   They somehow seemed to be spreading the clicks around the day.   It made no sense.   Humans are highly unlikely to be so consistent.   As the day closed the clicks trickled and everytime by midnight Facebook had managed to get the campaign to the exact daily target.   “Wow, hiring all those geeks from Google must have paid off” I thought.    “They have build something that even Google AdWords can’t do.”

    And then, somewhere near midnight, in between stats, being more online on Facebook than I think is healthy because of this project, it appeared.   Right there, in front of me, on top of the other adverts was one of my test ads.   I left the tab open and scrambled to the summary to triple check.   Yes, this one was clearly targeted to men aged 45-64.   I double check my profile.   Yes, Facebook knows very well that I am male but only 41.  So what is it doing?

    It is bending the rules! If “The social network” showed the whole world something is that someone who cheats and lies once, will probably do it again, given the chance.    The people at Facebook know that it is extremely unlikely that anyone would discover this trick.   After all most people only have one profile.   Unless you specifically set out to prove them wrong, your website analytics will be hard to monitor for such small variance in age of visitors.   And all too many advertisers on Facebook are only using it to funnel people into their Facebook page where the analytics are even worse.

    I have criticized Facebook advertising on many levels, ranging from the pathetic demographic information they provide (outside the US it is much worse) to the kind of clicking you usually get from it.   But this is different.   They are wasting what can soon become a powerful tool by rushing to capitalize on it by cheating.   Judging from their rate of improvement in search they have the brainpower to do a proper job.   They have the network to make something more powerful than GoogleAds.   They should just focus on what is unique about this new advertising medium rather than trying to bolster up the numbers to impress investors.

    10/3/2011 Just discovered an even worse thing Facebook is doing.   There are charging above the set limit!  (Article and screen grabs in Greek here.)

  • Nokia-Microsoft. A serious case of “I told you so”

    People in the technology sector often get their predictions wrong.   Many saw a “multimedia revolution” coming back in the 80’s but few knew what it would entail.  Would we sell speakers and CD-roms, or more software and color printers?   And sure, we need a new DVD format but will it come now or in ten years?

    And there are other predictions that take guts.  Back in 2000 on my TV show I first went on record to state that Nokia has a serious long term problem.   Then in 2007 I explained it forcefully in a blog post.  “Why I would not rush to buy Nokia stocks or buy their stocks” was heresy.  My point isn’t so much that I am good at predicting technology trends but that there is a serious communication problem.   Journalists are all too often caught up in their own agendas.  Even more so in an economic crisis where they are being converted to machine cogs producing more and more content for various channels.  Journalists were never good at this game because they were never close enough to the action.    Somewhere between trade shows, closed door meetings, technology previews and actually trying to sell the stuff, people in the industry have a much much more rounded picture of what is really going on.
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    So it is people in the industry that need to learn to communicate more.  Get blogging.

  • VISA, Google and racism

    “We would like you to confirm a transaction made yesterday in San Fransisco.”   A few years back I used to get a lot of calls from my bank.   Customers that travelled as much as me and shopped a lot online were obviously an extreme rarity in Greece.   So I had hardly hit an airport shop or finished buying something on the web and my cell phone rang…

    Their logic was algorythmic:  an individual buying a lot of stuff with a credit card in widely different parts of the world is likely to be a fraudster.  But imagine getting a call like this:   “Mr Chalkidis, we know you are an illiterate schmuck so are you sure you bought all those high brow books from Amazon today?”    It would be similar to the British banks that denied me a credit card when I landed to study in England because of my Greek decent.  (Too many Greeks before me had ran enormous bills and then skipped the country!)  

    I fought (and won) the banks then, like the European Union lawyers can fight Google now.   Racism!   Forget complex tech talk about algorythms, focus on human rights.   Google cleverly has tried to make their search contextual.   Based on past searches and other customer data.   ie hazy enough to confuse provability.   So get several brand new computers in different locations and build carricatured profiles on them.   Log what they surf and what they fill in as a profile.   Then do a web search.   Any differences in search results and you can yell “racism!” “sexism!” “nationalism!” or any other “ism” you like.

    It is easy mainly because this language of rights makes no sense really.   It is however extremely succesful in the court.   Especially if you manage to find a difference, no matter how trivial, between different races or ethnic groups; anything that affects an underpriviliged group.   If one personae has declared he or she is crippled in any way and they don’t get as many sports results for example.  

    It may sound ridiculous but imagine actually been cripple and getting a telephone call like this:  “we notice three charges for fancy running shoes on your credit card this week.   Can you please confirm them?”

  • Skype phone dating, Android intelligence and the media player that deletes stuff

    It was some years ago that I saw a media player that finally did what I always wanted:  it let you delete songs as you listened to them!  It was of course for anyone listening to pirated music which is why Apple wasn’t busy copying the feature.   All those songs a friend left for you on a USB stick, or that huge compilation you downloaded; you just listened to it, deleted anything you didn’t like and what was left, like a gold digger of the past, was your nuggets of stuff that you like.

    Now it is 4.40 AM as I write, which happens to be one of the times of day (barely day!) when I get a lot of bright ideas.   It is also the time of day or night when I hope to catch my friend James on Skype.    He currently works in New Zealand, so the logistics of us actually talking are complex.   Especially since he work entails travelling around saving animals and filming in remote locations and neither of us are religiously connected to our cell phones.   What I really want Skype to do for us is to set up an appointment.   A Skype meeting which figures out time differences and pings of an alarm for both of us.  Adding Facebook isn’t a social layer.  Figuring out when I want to be interrupted and by whom is!  

    And the same applies to my mobile phone.   I left it in my brother’s car last weekend.  What bliss to be without it for two days; heck, I didn’t even go out of my way to pick it up!   For anyone thinking up clever things as a business, lack of interruptions dramatically improves the quality of your work. 

    And there it is, the solution.   A social intelligence layer on my contacts application.   No, I don’t want to wade through all my contacts putting them in groups; I want the software to figure it out!   All it needs is some input from me but – here is the sneaky bit – as the call ends.

    “Was that phone call worth the two minutes you spent on it?” it can ask just after I hang up and look at the device before putting it back in my pocket.   A number of options:

    1. Yes, this person is always worth talking to.  (ie VIP in my category system)

    2. Yes, but I would rather we talked during work hours (work related, shouldn’t be calling at this time of day).

    3. Sort of worth talking to.  Could probably do the information transaction better via email.   (Enter fancy ways of not answering this number next time but automatically sending an SMS or email that I am busy.)

    And the list could continue with a number of variations.   The phone would very quickly figure out which contacts go into which category, and I would waste less time and get far less interruptions.   In fact over time the menu when the phone rings could have other options other than “Answer” and “Reject”.

    James got the time difference wrong and called in the middle of the night last week.   I have probably done the same.  Right now my cell phone is switched off.   Guess I will just email him as usual.   Somebody please implement all of these ideas quickly!