Category: Society

  • Book review: selling products to atheists

    Do you know any openly atheist politicians?  We have had openly gay ones for some time now.  Even a black president.  Yet, despite the fact that atheism is probably one of the major global trends to watch in 2013, atheism isn’t selling much other than itself.  This insightful book helps you open up the opportunities for any brand or product to this excited and exciting new market.   No, it’s not just for sellers of cheesy videos, candles or other “traditional” religious products.  This major shift is changing marketing for every product.

    How to sell to the Godless generation: the critical thinking obstacle” is an excellent handbook for anyone in sales and marketing interested in finding a new communication channel to brand new customers.   Here’s the book’s anatomy in brief:

    Chapters 1 & 2 don’t waste too much time going over the “why faith died” timeline.  This has been done pretty well before.   We have read about religion as an economic activity or from a branding perspective.  Here the author puts it all together succinctly for anyone who hasn’t read “Acts of faith”, “Selling God” or “Faith no more”.  This is because he uses the perspective of “what’s in it for me?” angle.   Were you making money selling faith or on the back of religious ideas?  Probably not.

    Chapter 3 then proceeds to give you a kick in the butt!  Just in case you fell in the trap of simply agreeing with yourself and not really shaking up your thinking enough, the author really dives into why religion sells in the first place.  It is all too easy to make fun of Christian diets, or bumper stickers without deeply feeling the human need they are fulfilling.  Everyday habits are massive opportunities but also very hard to change.

    Chapter 4 continues peeling away layers of understanding by dissecting many examples of faith products and what opportunities they are leaving behind as they subside.  Who is going to be the new TV evangelist?  If they aren’t buying Tshirts that write “I love Jesus” what will they buy?  The Tshirt argument is actually where the book really starts because so far atheism has only really sold witty slogans.

    Chapter 5 retrospectively pays due to the author’s real idols, the religious and business leaders that used religion in the past centuries to sell.  They followed popular culture in order to sell religion and they used religion to sell products.  The “sneaky beaky” marketing, or what the author calls “social engineering” (don’t confuse it with what hackers use the term for) on a grand scale and with a long term view.  World changing stuff.   Which is why the books reaches it’s dizzying climax here with…

    …chapter 6 where we are inundated with ideas!  “If you were the CEO of General Motors, here’s what you need to do” followed by “and if you are the guy at the corner shop, here’s what it means for you.”  The collapse of religion, as with every major societal shift opens huge opportunities.  The closing chapter is a ray of happy hope in a financially depressed world and you are all too likely to drop the book here and run out to start a new business venture.

    Which would be a shame for two reasons.  One is that chapter 7 has some serious words of caution.  Human beings have eschewed critical thinking for most of their history; this is unlikely to change now.  And – more importantly – the author closes with the real ethical and moral underpinnings of a world without religion.  We aren’t out to game the system just to make money.  A world with more atheist products will actually be a much better world.

    P.S.  This book doesn’t exist.  I doubt I will find time to write it.  However like all good consultants I throw my ideas out to the world.  If any of you reading this actually get around to writing it some day, please let me know, I can probably help you sell it…

     

  • Klout sucks. And I have the influence to persuade you that it does!

    If you don’t know www.klout.com you are probably not really into social media.  Or advertising.   Or influence measurement.  It is meant to measure how much you influence people.  And about a year ago they changed their algorithm.  It was meant to get better.  But it didn’t.

    But how do I know that it got worse?

    Well, for starters I noticed that my Klout score changed.  Since I didn’t change anything dramatic on my personal social media accounts it was obviously them.   A little fishing around showed that Facebook had been seriously upgraded in terms of weighting and Twitter downplayed.  This was counter-intuitive.  It still seems silly.    Surely a more public domain like Twitter where people aren’t obliged to “like” something simply because you know them is more objective a measure?  And retweeting is generally a much weightier backing of a though than Facebook sharing.  There is much less pressure to stay attached to an account on Twitter, you can unfollow fairly easily.

    So how can I measure how “wrong” I think Klout is?  (Let alone that Facebook paid them to rig their metrics.)  Remember, this is a measurement that many other businesses rely on.  Many media monitoring tools have it on the x axis of “social media influencers”.  You want to know who is talking about  your brand or business and matters?  Eh, well, it might be based on something which doesn’t work too well any more.

    There were two ways for me to look into this.   One was using different accounts.   I have access to a lot of Facebook and Twitter profiles.  I experimented with older accounts (many with 5000 “friends” or 2-3000 followers).  With Klout you can associate your Klout to any combination you want.   So I would start off with one Facebook account.  Let it settle down….Klout of 55.   Associate a Twitter account….Klout goes up to 56.  Ahem…..  Unlink the Facebook account.  Measure again.  Link a different Facebook account.   Klout doesn’t seem to mind because obviously it wasn’t designed for data maniacs like me trying to reverse engineer it.

    The other way was to get people I know well to join Klout.   People whose Facebook or Twitter habits I understand in depth.  And this is were the current Klout algorithm lost any respect I had for it.   It is fairly easy to increase the level of interaction a real user with a real Facebook profile has with his Facebook friends.   Facebook hasn’t addressed this issue so much because they are too busy focusing on Pages and Promoted Posts and all that.   So friends who are active on Facebook, especially when they are photo heavy in their posts, can get ridiculously high Klout scores right from the start.

    There is another reason I assume that Klout have got it wrong:  people are too scared to tell them!  “What if they see this post and downgrade my score?”   Oh no!  Nobody will take me seriously anymore!….

    Influence measurement is serious business.   If a fake Facebook account which simply reposts stuff, or a friend who is just a decent photographer can easily hit a Klout of 65, it is probably time for somebody to take it a bit more seriously.  Or just come out and announce it officially that Facebook is funding Klout.

  • Ariel Castro needed to rewrite Greek history?

    As we walked through central Vienna, I pointed to one of the windows:

    “You know”, I explained to an interlocutor who probably knew better than me, “when Greece was formed as a modern country in 1828, the people living in those buildings had several centuries of experience of living in a city with other people.”

    I stopped by a water fountain which looked two or three hundred years old:

    “This fountain has survived upheaval and waves of military events here.  But the people around it found ways to agree despite their differences.  In Greece we would probably have destroyed it from some internal bickering.”

    I have no idea where you start in order to get over trauma like being held in a basement and raped for many years.  But I assume that coming to terms with all that you missed out during those years of captivity is a big part of it.   At the start of the economic crisis I used psychological terms to help readers understand the denial symptoms expressed in Greek society.     Now I want to point out a huge problem in our national narrative.

    Most Greeks are taught a pretty twisted version of history.  Ancient Greek wonders, mainly Athenian, a little bit of a vague Byzantine history and then… a huge gap.    Like prisoners of some Ottoman Ariel Castro, like a rape victim that doesn’t want to talk about it, 400 years are ignored.  During that time the West took off, shook away the obsession with Aristotle and other Greeks and set the stage for the modern world.

    Greece got out of its prison in 1828.   A country of shepherds and people of little means, were suddenly called upon to become a modern Western country.   Athens was little more than a village.   Which grew way too quickly with absolutely no associated experience of how to live in a city.  Yet we cling to fantasies that are a bit like Superman rushing into a telephone booth to change into a super identity.   As if we can instantly turn ourselves into a world leading power based on some magic fairy dust that the location or the DNA of Ancient Athenians have bestowed upon us.

    We need to face the facts.  To openly express our regret that we missed out on the Renaissance, the Enlightenment, the Industrial Revolution.   We need to cry over all the stuff we missed.    Retrace the steps we didn’t make with the rest of Europe.   I often get accused by nationalists of being a “Greek basher” because I systematically try to get Greeks to let go of their obsession with Ancient Greek wisdom.  Maybe if I reposition it as a “rediscovery of the wonders of Europe” it will work better.

    Elsewhere in this blog I pinpointed the mistake that European leaders have systematically made in “selling” the European idea to their citizens.  Maybe the whole of the Continent and not just Greece could benefit from revisiting those great moments in European history as it led the world for many centuries since the Middle Ages.

    Rewriting history is good.  It can be fun.  And – if you get it right – it is a cathartic  experience for all involved.  Not as in catharsis  of Ancient Greek tragedy.  Get over it  I said!

  • Let’s make a website and hide the fact that we are Greek

    It is a great website.  The English is correct.  The vibe is right.  The concept isn’t ground breaking but on the right path.  So why should it hide the fact that it is Greek?  There is no “about us”.  No physical adress.  If you look hard, in the blog section, there is mention of a “name” and a brief, very vague bio.  And based on this information they want me to shell out 3-4 thousand euro?

    It is a very common chorus in Greece these days.  Everyone starts a business conversation with the mantra “forget the Greek market” followed by some idea of  how to sell abroad.  Which is nearly always half baked.  Getting a truly global angle isn’t easy.  I had written some time ago about how the traditional Greek family business should emulate the German model.  Thinking it and doing it are two very different things.  The current crisis in Greece will take at least a generation to get over.  There has to be a generation of people that grow up and decide what to do in the world with no other option than an international market.

    Meanwhile the ministry of tourism and the prime minister debate rebranding Greece as “Hellas”.  As if they can.

    Using the internet to try out a business idea is a valid strategy.  Some are really good.  Nice branding, great website, good vibe,  content that works for Google…  But a real brand has a real home.  Be Greek and be proud.  You’re not going to convince anyone to buy otherwise and it will end up as yet another big Greek Ego exercise.  Which is great if somebody else is paying the bill.

    They are not.

     

    Note: The initial post contained reference to a website which I incorrectly claimed had no Greek address ;   it actually does have Greek information.   I just didn’t see it, must have been the position.  The gist of the article is valid, I just removed the specific reference.

  • The legal limits of Facebook privacy and internal checks or balances

    For those outside of Greece, the case yesterday of someone getting arrested for making a Facebook page probably sounds a bit like some Muslim fanatic in Iran.   It is not quite the same in some ways though it is true that Church and State are way too close in our country.  Interestingy no major news agency has covered the case, so your best bet for a summary of the facts is in this article on HuffPo and this one from Greek reporter.

    Our (anyone who cares about free speech) first reaction was of course to start similar parody Facebook pages ourselves.   Not as many as I hoped but about a dozen pages, equally or more funny than the original were started today.   Worryingly a few of them were removed almost instantly by Facebook.   Even more worryingly in one case the person who made the page had her whole Facebook account removed!

    But then my legal mind fired up.   So I started a page which is an exact replica of the page that got the 27year old arrested.   Based on what I could find from the Google cache.   Arrest me now!   All I did was take publically available information from one part of the internet and put it on another part of the internet.   If they want to put me on trial today alongside the original page creator they will have to close down Google servers first!

    Still, from a strictly Facebook point of view, they could close down the page for whatever breach of whichever rule they pick.   Their social network, their rules.   The case does produce some interesting questions such as “how and why did Facebook give the Greek authorities access to the page creator’s IP adress?” but technically and legally they could close down my clone page.  So I deleted it!   Not before it had 124 likes which means that I can’t delete it though.   Because Facebook makes any page delete request wait for 14 days.

    So for the next 14 days, a page identical to the one that got someone arrested is publicly available here and Facebook can’t do anything to me.   Or at least if they do, they will be way way worse in terms of breach of logic than even the Greek police was yesterday.

    It’s called freedom of speech people.  Get used to it.   There was nothing insulting of Christianity in the Facebook page called “old man Pastitsios”.   Making fun of the people gaining from the memory of a possibly gifted man who has died cannot and should not be illegal.

  • Climbing Mount Improbable with Professor Varoufakis

    Climbing Mount Improbable is one of many books by Richard Dawkins.   The author of “The Selfish Gene” fame.   Because that is what popular science is all about.   Finding a good analogy, or making a new one that catches on.   It’s not about science.   It’s about communication.    I remember raving about one of his books to a zoologist friend who simply noted that “you know, it takes thousands of other works of solid research for him to cherry pick and make those books such good reads for you.”   It is true.  Much as I love reading popular science I realise that it is a bit like enjoying the introductory course for university entry in any topic.

    But Richard Dawkins has turned into the global symbol of the fight to protect evolution as a theory from naysayers around the globe.   Which led him to become the main event at massive atheist gatherings.   It doesn’t really matter if he chose it, or the role chose him.   I am one of many people that think he is great.   As I do of Steven Pinker.   For making such enjoyable introductions to topics I may have never wrangled with otherwise.   Mainly on language though his most recent book comments on the history of violence.   Reminds us of Noam Chomsky, who Wikipedia succintly describes like this:  ” In addition to his work in linguistics, he has written on war, politics, and mass media, and is the author of over 100 books.”  I can personally testify to the fact that the ones on media (my Masters topic) are way too simplistic.   He was out of his league, applying a simple theory to a complex problem.  Even if it is true, it is not useful.

    It is probably anathema to most readers that I even include Yanis Varoufakis in an article after these great thinkers.  But it is the only way I can rationalize his behavior.   Here is a Professor of Economic Theory whose most recent book concludes that  “while economics has scientific pretensions, it is primarily an ideology that supports the interests of the rich and powerful, and in the process, confers prestige, influence, and money on its practitioners.”   Which is a bit like a high priest writing a book which concludes that religion has no claim to any Holy source but is simply a scam for high priests to get money from poor people”!   And I didn’t even need to fish around for that quote.   He has put it on his blog himself!

    That part is fair enough.   If you are looking to sell popular science books, self promotion is of course part of the set up.   Twitter, Blog, articles anywhere and everywhere.   I even read an interview he did about the island of Aigina simply because he spends a lot of time there.   A nice tidy article in Wikipedia which I am guessing he wrote himself is nothing to be ashamed of.  Quite the opposite, all scientists or public figures would be wise to pay attention to theirs.    And taking a public position in the recent elections in terms of being openly for one party and against others is also an admirable trait in my opinion.   As is submitting a “Modest Proposal” about the future of the Euro Zone.

    Mr Varoufakis does a pretty great job at spreading his views.  The BBC (though I am not sure they were happy with his take on their “censorship” of the interview) , BSkyB, Max Keiser and even CNN host his views.   The man is a rarity by Greek standards as he speaks and writes in very good English, and is obviously always available for any media opportunity.   So he can get away with ludicrous generalisations like this one in an article for CNN: “Whereas in the past we were divided between Left and Right, between pro- and anti-Americans, nowadays America is being seen by almost everyone here as a kindred spirit…”

    Really?  And you write this Professor Varoufakis on what authority?   A journalist with a finger on the pulse of Greek society?   A political scientist with some similar claim?   A sociologist with some supporting research data or even simply a supporting theory?   We could of course blame CNN for not being more careful in their choice of contributor.   Or of not editing it out.   If you think like the sort of people who follow him you could even make up a conspiracy theory and assume that he never wrote it.   (The CIA must have added that sentence…knowing wink…)  But this is a small example of a very big problem.

    Lacking any sort of communicational skills on a political and diplomatic level, this is what Greece has been relegated to.   What our pathetic and wimply academia doesn’t have the balls or ability to do as they are too busy saving their own jobs and fighting to stop anyone from actually judging their performance.   We have a part time economist and full time self promoting author “representing” Greece abroad.   I wouldn’t mind if he was not so good at it.   I don’t dislike what Mr Varoufakis does because it is unclear where he stands.   Is he a budding politician?   Mainly an author?   A media persona on any topic?  (Heck, let’s run around the world to the seven dividing lines and do some artsy installations!)  Nor because he is taking advantage of his claim to science on one hand to make more persuasive his pretty weak arguments on the political level.  (A sin not uncommon to people as great as Noam Chosmky at times – especially when he delved into Media analysis.)

    So it is not because Mr Varoufakis is “wrong” that he ruffles my feathers so much.   In this day and age, and especially in Economics “wrong” and “right” are not even part our vocabulary.  Nor is it simply that it seems rather irresponsible to me that he doesn’t take into account the consequences of his attitude.   Spreading fear of an imminent Eurozone collapse most obviously increases the chance of it happening.   Doomsayers have always had this advantage.   Even with their wishy washy vague language, a quick retrospective look at their work usually indicates how little their predictions bear a resemblance to reality.

    No, what really annoys me about Mr Varoufakis is that my country hasn’t got anyone better to represent us on the global media stage.   Rather like pine trees gain a foothold in our mountains and sea gulls or goats are the only animals that survive in a lot of our much troubled natural environments.   A once wondrous complex country, with natural and intellectual complexity second to none is being turned into a one question entity.   And that is the doing of people like Mr Varoufakis.

     

  • Google and the nation state

    I was 17 years old when I first looked North from the peak of Smolikas.   At 2637 meters it is the second highest peak in Greece.   The sun was setting and all I could see was a sea of mountain peaks in the haze.  My head was full of heroic stories from the 2nd WW, but no, you can’t see borders from up there…

    A few years ago I was walking at Prespes lakes, a point where three Balkan countries meet.  We were stopped by the then newly assigned border police with their fancy jeeps, guns and night vision equipment and forced to leave our camp site.   I later learned that the reason was that they take a sizeable percentage from the contraband in the area

    During my military service I was stationed in Thrace.  Even during a one day leave I would cycle North to the mountains.   I had to go through a police check which was then operational to control (and oppress) the very small Muslim population up there.   Friendly people, we shared a coffee or two and a few times I had crossed the borders with Bulgaria by accident.   There were no clear markings…

    Most Greeks have never actually been to Thrace.   That doesn’t stop them from pronouncing that Turkey somehow wants to take it from us though!  Most Greeks haven’t travelled to Skopje, even though the road from Thesaloniki is very easy and quite beautiful.   That doesn’t stop them from insulting everyone online regarding the name of “Macedonia”.   And most Greeks have been to Bulgaria only for skiing.   Still, some continue to spread a fear that Bulgaria wants to take part of our country for access to the sea…

    This post is in English because I want to apologize.   It isn’t our fault.   Politicians have fanned up the “Macedonian issue” pretty much since Greece was established as a modern country less than two hundred years ago.    Google today dedicated a doodle to the independence of “Macedonia” but luckily there are no street riots like the massive one some years ago.   For those of you that haven’t noticed, we are in the middle of a massive economic crisis.   Not cooperating with other countries, and even more so neighbooring countries is almost suicidal.   It’s not just about tourism (though many Americans reading online disputes will assume that we are a war zone!) but all kinds of collaboration.

    The online fights are endless.   As if history is objective.   As if Alexander the Great was somehow “Greek” in the same way that modern Greek are.   We selectively forget that Athenians hated his guts, that he and his father had to physically and violently fight against the other city states in order to unite the enough to go away against the Persians.   The logical fallacy of the history crazed argument is that it is impossible to draw a direct connection between the pretty short lived empire of Alexander the Great and the modern Greek state.   The fact that his father imported the best tutor of the time (Aristotle) isn’t enough.   Southern cities considered Macedonians  “barbarian”.   You will never get a “definitive” answer regarding the “Greekness” of Alexander the Great.  (And I haven’t even started about his mother!)   It is a great topic for conversation over wine and cheese.   Not politics and not online.

    We are living on a truly globalized planet.   National identity, much like religion is a dwindling part of our self image.  “Self” image.  That means something you keep to yourself.   Nobody can touch it and you don’t go around messing other people’s self identity.  When we get to practical matters and collaboration between people or countries sure, we need rules.   Simple, practical rules, not insults in capital letters and bad English!   You can call a country “Macedonia”, “Macedonia2” or “Macedonia.com” for all I care.   If the Kalash in Pakistan (descendants of Alexander the Great according to some) want to become independent and call themselves “Macedonia”, be my guest!   If Alexandria in Egypt wants autonomy and wants to draw from it’s past for a name, you can be “Macedonia3”!   Heck we can give all countries a number, it would save us time and data space!

     

  • Twice a stranger: the children of Lausanne

    Whether we like it or not, those of us who live in Europe or in places influenced by European ideas remain the children of Lausanne; that is to say, of the convention signed on a Swiss lakeside after the First World War which decreed a massive, forced population movement between Turkey and Greece.

    A bold opening, to what is one of the best books I have ever read by Bruce Clark.  Put it on your list for understanding the modern history of Greece and beyond.  …there are still many people inside and outside the Balkans who would like to see the ‘Lausanne principle’ reapplied; for example, by allowing Bosnia to break up into one or more states, or by dividing up Kosovo.

    It is a serious legacy.

    For the remainder of the century, the memory of the giant Greek-Turkish exchange was a powerful influence on policy makers all over the world. It was taken as proof that it was possible, both practically and morally, to undertake huge exercises in ethnic engineering, and proclaim them a success. Massive population exchanges, agreed by governments over the heads of the ordinary people, became a conceivable and often attractive option for world leaders. As the history of the 20th century shows, the temptation to use such methods is especially strong in certain types of political or geopolitical situation. For example, it can arise where one form of imperial authority (from Soviet communism to British colonial rule) is collapsing; or when a new nationalist power wants to consolidate its authority; or when a new strategic order is being created in the aftermath of war.

    The beauty of the book is that after shooting off these bold claims, the author takes a quite different tack.

    All over Turkey and Greece, you can see the physical remnants of a world whose component parts seem to have been broken apart, suddenly and with great violence. On remote hilltops in the heart of Anatolia, there are gutted shells of stone whose original, sacred purpose is revealed only by a few streaks of ochre paint on an inside wall; the last remains of a Christian fresco. In a nearby village, amid the wandering livestock and muddy tracks, you can often find a sturdy building of two or three storeys, now used as a hayshed or stable but clearly designed for some nobler purpose. On enquiry this turns out to be the remains of a school where Turkish-speaking Orthodox Christians were taught to be a little more Greek by teachers dispatched from Istanbul or Athens. And in the stark, featureless towns of northern Greece, the evidence from buildings is equally startling and puzzling. 

    And he doesn’t just cover the topic with flowery prose.  It is the human stories that make it real for the reader:

    Believers in a traditional Hellenophobia-Turkophobia would have stared at the sight of the Mytilene Greeks spreading farewell meals for their departing neighbours, and later accompanying them to the quay, where Christians and Mohammedans, who for a lifetime had been plowing adjacently and even sharing occasional backgammon games at village cafes, embraced and parted with tears. Then, seated on their heaped up baggage, with their flocks around them – the women weeping, the children hugging their pets, the gray-bearded babas all dignity, as is their wont – the Mytilene Muslims set forth for unknown Turkey.
    – National Geographic magazine, November 1922

    The book has the magical ability to transfer us from the touching episodes between people, to international diplomacy in the same page:

    At the beginning of October 1922, a young Turkish officer called Kemaleddin went down to the harbour of a deserted Aegean port and bade an emotional goodbye to a distraught Greek woman. As he did so, he murmured the name of one of his three sisters who had been killed recently by the Greek army in his home town of Bursa. He also promised the Greek woman, Agape, that he would do whatever he could to ensure the safety of her eighteen-year-old brother, Ilias, who was one of the 3000 Greek men and boys from the town who had been taken prisoner, supposedly to engage in forced labour. This encounter between Kemaleddin and Agape, recounted by her many years later, was the culmination of a poignant human story which unfolded against the background of the momentous, and for many people, unspeakably painful events which took place that autumn on the western edge of Anatolia.

    If schools in both countries were serious about education, this book would be compulsory reading.  For a Greek it is shocking to read about the masses of Muslim populations and their expulsion, yet:

    In today’s Ayvalik, there are not many people with detailed knowledge of that period. If a local person wants to talk history, it is more likely to be the history of Crete, and of what it was like to be a Muslim there. Among Cretan Muslims, the memories they cultivate most strongly are almost a mirror image of those cherished by the Orthodox Greeks. The moments which official Greek history celebrates, they lament – and vice versa. In their collective memory, the advance of Greek nationalism is an unfolding tragedy.

    Clark not only has a great understanding of modern Balkans but a unique capacity for empathy:

    These deportees were given no choice in the matter. Nobody asked them whether they would have preferred to stay put, with all the attendant risks of being a small minority in a state where the majority was bent on affirming its domination. Nobody asked them how they felt, or to which nation or community they felt most attached. The personal feelings of the people involved were the last thing considered by the politicians who decreed the population exchange. What they wanted – and this was not an ignoble desire – was an arrangement that would be durable and minimize the risk of further war, either in the immediate future or in a subsequent generation.

    As if this coctail was not good enough, the author also has an uncanny ease in attaching the past events to current developments:

    Religions, languages and national traditions that used to co-exist now live separately, because no new terms of co-existence could be found. For better or worse, the Sultans provided a sort of shelter under which Muslim sheikhs could receive the faithful in Salonika, and Christian mystics could work their miracles in the villages of Cappadocia. When that authoritarian roof collapsed, people on both sides of the religious divide had to flee for their lives.

    The sad fact is that multinational empires have given way not to multinational democracies but to sharply defined nation-states; and the process of redefinition has often been a violent one. 

     

  • Purple rain, Obama and Jesus Christ

    The sky is purple.”   As you create the mental image of a deep purple colored sky, you might walk across to an open window.   You will see a blue (or grey!) sky.   The mental image is shattered and replaced by reality.   Congratulations, your brain is working.  Or, to put it more accurately, the part of your brain that checks other parts of your brain is doing its job.   When you dream you might be able to fly, lift airplanes or be a millionaire; when you wake up it all goes away.

    Modern brain research has shown us that a charismatic person can temporarily take that ability away from us.   Much like our defences are softened when we sleep, we allow a gifted speaker to put thoughts in our heads without examining them.  If you are good at presentations or sales pitches you may have had one of these moments:  the audience is taking it all in, it is going great and then someone reacts.  “Hey, wait a minute…”   He has noticed that he was getting carried away and is trying to snap out of it before you close the deal.   (Charismatic Leadership: An Exploratory Investigation of the Techniques of influence – George A. Sparks)

    In terms of brain activity is much like hypnosis.   A state whereby you are more susceptible to suggestion.    Cult leaders often use it to achieve a mass dellusion.   Marshall Applewhite managed to get 39 people to commit the largest ever mass suicide in the U.S.  Max Weber considered charismatic leadership as a phenomenon attached to an age where people believed that the leader was uniquely connected to the supreme being.  Before the “legal-rational” age.  (Three Seasons of Charismatic Leadership – Tamás Czövek & Carl E. Armerding)   Research has moved forward since then and the leader-follower interaction (LMEX theory) has provided a good framework for more multi faceted thinking on the topic.    It also produced simple “to do” lists such as setting an example, challenging the status quo, visioneering, providing moral support and empowerment of followers.   (Social Construction of Charismatic Leadership – Timothy P. McMahon)

    The image of a fearless leader running ahead in “battle” (whatever business, political or athletic battle that may be) is almost hard wired into or brains.   Yet, as we head into the information age, the evidence mounts that it is baggage we need to leave behind.   In an age of Wikipedia and collective intelligence, can we really assume that a single person can interpret reality for us?   What we probably need are people that can help create the right context for solving problems as a group.    Indeed even the leadership process needs to constantly justify its existence.   Much like an electronic forum.   We occasionally need administrators.   We always need contributors.   We seldom need leaders.

    So a word of advice to budding political, business or religious leaders: the game has changed.   If you are going to rely on those few which are still looking for a magic button saviour, you will soon be out of business.   We need leaders, but they need us more than ever.

    A good overview of how management thinking has evolved on this topic is in “Charismatic Leadership in Organizations” –  Jay A. Conger, Rabindra N. Kanungo

     

  • A great introduction to modern Greece

    It could almost be a travel guide but it has a story as well.   “Eurydice Street: A Place in Athens” by Sofka Zinovieff is a great answer to all those Greeks which get over excited about anything in international media even remotely negative about this country.

    Athenian friends had told us we were mad to want to bring up our children where they were bringing up theirs. ‘Greece is good for holidays but not for living,’ they said. ‘It’s impossible to work, and it’s unbearably hot.’ I recalled various British friends who just thought that Athens was hideous and polluted.

    Yep.   Indeed a common start to any conversation.   Ι will pack some copies next time I go abroad on business to answer them.  Her international experience and eye for detail puts it all in perspective.

    Athens may be an ancient city, but it is also uncompromisingly modern. And there’s hardly anything else in between the two extremes. It’s almost as though the Athenians went straight from carved marble to reinforced concrete, skipping the intervening centuries. 

     The vehicle is perfect.   Her husband is Greek and she has two daughters to explain Greece to.   So it reads less like a pedantic travel guide and more like a novel.   From the beginning it is amusing:

    Searching for somewhere to rent quickly got depressing. We enjoyed the fireplaces disguised as the Parthenon and the plaster caryatids and classical columns that were scattered around brand new houses like icing sugar decorations on wedding cakes. And we laughed about the ubiquitous and horrible, dungeon-like room known euphemistically in Greek as the playroom. But we didn’t want to live in these places. Friends from the more traditional, inland suburbs of Kifissia, Maroussi and Psychiko, in northern Athens, were sardonic. They told us pointedly that the seaside areas we were exploring were especially popular with ex-basketball players, the nouveaux riches, and Russian mafiosi.   We’d never get through a winter there, they said.

    She doesn’t always manage to blend in.   But even the failures show the limits of differences:

    Even I (who have always needed my sleep) was becoming accustomed to going out to dinner at ten or eleven p.m., and staying up until three a.m. or later. I remembered, somewhat ashamedly, how I had once requested to meet some friends for dinner at eight-thirty. I had been howled down:

    ‘What do you take us for, Germans?’ 

    The author does love Greece.   But not in the exaggerated way some foreigners do.   She always has a deep reason and a simple fact to illustrate things:

    As I walked down into the centre of town, I marvelled at how Athens has managed to keep so much charm in spite of the abuse it has suffered. Even in the most modernized districts there is often a sense of neighbourhood. You still have the same neighbours, even if you now see them across fourth-floor balconies instead of on the front door steps, and the local kiosk, grocery, coffee shop and church still hold central positions in daily life. 

    I assume this new breed of Grecofanatics will find some bone to pick in one of her descriptions.   But as far as I’m concerned they are almost always spot on.   Insightful in ways that people living here can hardly understand, particularly since everybody is cutting down on international travel lately.    Here she walks into the civil service:

    He invited me to see his office one day, and we walked through the old, scruffy building which was just about to be renovated. Long, dusty corridors gave onto rooms where civil servants sat drinking the ubiquitous frappe (iced Nescafe), smoking furiously, and playing patience on their computers. They were perhaps the bureaucrats known as ‘chair-centaurs,’ who are supposedly so inseparable from their desks that they seem to be welded to their chairs, as the centaur’s human top is joined to his horse legs. 

    And the author’s anthropological background obviously comes in useful.   Admire this succing description of the most popular of Greek words:

    They insulted the boys by using the word for ‘wanker’, malakas, and became highly adept at using this astonishingly versatile and common epithet. It is not only a slur on somebody ignorant or incapable, but is used by friends as an affectionate equivalent to the English ‘mate’. Thus, teenage boys can interject ‘ela malaka’ (‘Come on, you wanker’) between every other word, but it is still strong enough to be used as a satisfying insult by an angry driver or an abandoned girlfriend.

     In some ways, as I look at the quotes I chose, I am not sure anymore if this is “a great introduction to modern Greece”.  The economic crisis is changing most of these carefully painted portraits.   But if anyone can do a good description of the next phase of Greek life, my vote goes to Sofka Zinovieff.