A company rewriting the book in pizza marketing stumbles in its execution in local markets
Author: alexanderchalkidis
Guerilla brand marketing at the World Cup
Brazil is hosting both the next world cup and the next Olympics and guerilla marketing warfare is bound to play a vital role in both
“The majority of people who stayed in this room are reusing towels at least once during their stay”
From Facebook ads to billboard and graphics in hotel rooms, you need to think about human psychology when communicating if you want anyone to take notice in a meaningful way.
Mussolini, the world cup and financial regulation in Greece
Financial markets, like the world cup, need to keep up the pretense of fair play. Smaller teams and players will inevitably suffer.
Machiavellian media realpolitik, iPhone radiation and Tiger Woods
Whether you are selling cigarettes, mobile phones or antideodorant, there comes a time when the scientific evidence is against you. Tried and tested methods for delaying the problem as executed over the past 500 years!
Why TV companies should give away reputation monitoring
TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.
Hitch hiking in corporate social media
There is a gold mine of information within any company or cause waiting to get out. Think about hitch hiking to find out how.
Follow your bliss: branding is storytelling as an archetype
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
Don’t spend good money on SEO. Start a blog!
Apple isn’t killing Flash. Google is
Brand building and social media
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)