Alexander Chalkidis

Author: alexanderchalkidis

  • 20 Social Media Statistics (which are completely imprecise and stupid)

    Email going around with the following disinformation:  (In italics my responses.)

    “These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.

    1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)   No they are not!   About 1 in 5 Facebook “people” is in fact a company or something else other than a real homo sapiens.
    2. People spend 700 billion minutes per month on Facebook.    No they don’t!  Much like television, there is no way to measure when they are spending time on Facebook or watching television while the laptop has Facebook open in some browser window.
    3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site.   No way of knowing!
    4. More than 250 million people access Facebook through their mobile devices.   And what a horrible user experience that is!   What exactly are they doing other than checking up in case ‘something happened’?
    5. More than 2.5 million websites have integrated with Facebook.   More than 2 million of those are completely automated through various other platforms which are also ‘integrated’ with loads of other services – it doesn’t mean anything.
    6. 30 billion pieces of content is shared on Facebook each month.  And by category that would be…extremely interesting information as opposed to this!  How much is video, how many original posts, how much news, etc.
    7. 300,000 users helped translate Facebook into 70 languages. Yeah right.   It is the beginning of a new type of democracy I presume too…
    8. People on Facebook install 20 million “Apps” every day.  And then never use them again most of the time!
    9. 190 million average  Tweets per day occur on Twitter (May 2011)  Of which most are highly concentrated by region, profession and other demographics which make them a pretty unrepresentative bunch in most countries.
    10. Twitter is handling 1.6 billion queries per day.  And their servers overload on average how many times a day?
    11. Twitter is adding nearly 500,000 users a day.   Rubbish.  Many. Twitter users never actually interact with their Twitter account again.
    12. Google+ has more than 25 million users.  Google+ has as many users as Google wants.   They can just turn all Gmail users into G+ users without asking them, or force you to have G+ to access Google Maps or…many other typically Google “here’s something for “free” approach’…
    I skipped the other 8 about YouTube which were fairly accurate (so boring!).   Is it just me or are we experiencing a wave of social media…media mania?

  • Hello, pleased to meet you. Facebook can ruin your business.

    While most of the media tries to convince business people that they should all run to use social media asap, I beg to differ.   The step is simply too big, especially for market leaders.   You make a business page for your company, brand or product?   I will use it against you!   What you have effectively done is made a media channel with all your customers for anyone to use!

    Sure you could lock down the wall, but then “that’s not very social media”.   You can monitor the wall 24/7/365 but  if you take an offensive post down you might get a consumer backlash for “censorship” and “that’s not very social media”.   Despite being an early proponent of social media in business I think you really need to define your targets and then look even more carefully at potential risks.   I am not the only person being hired to ruin companies and brands through social media.

    It sort of gives a different ring to the term “viral”.   You know that kitch email chain letter you received?   Well, chances are it started from someone out to hit a competitor’s market share.   It is just much easier to knock off 5% of sales from a competitor than to get a 5% increase yourself.

    So yes, you need to watch what is happening in social media.   As traditional media crumbles, these are exciting times for anybody in the business of communication.   And yes, you might find that many new tools are really cost effective.   But they have far reaching implications to your organization’s structure and inner workings.   Which don’t always make business sense.   I have tried to change companies through their communication and it doesn’t work easily, especially when top management doesn’t change first in a very public way.   It is like trying to change a company through it’s IT infrastructure.

    As we all talk about leaving hierarchical structures behind and how media is becoming decentralised, it is useful to remind ourselves that most companies are still very hierarchical and centralised.   And for good reason.

    Several articles on this topic are available on my Greek blog – and the Branding Intelligence blog (also here).

    P.S. Some people have arrived at this post through extremely narrowly targeted Facebook ads; don’t worry, you are the only one that saw that provocative material  and as soon as I see you have clicked through I will take it down… ; )

  • How social networks are improving the whole software industry

    Few people realize how important the Google Plus “Real names”policy really is.   Maybe it’s just me having spent so much energy taking advantage of Facebook’s completely chaotic structure over the past years.  Sure, it ran contrary to most Facebook official policies but any business person would be an idiot not too.  What?   You can see all the ‘friends’ of your competitors’ fan page. That is often their customer list.  Damn sure I will take them even it has to be done one by one manually from a user profile.   Facebook has plugged the holes over time but Google Plus in comparison feels like a straight jacket from it’s beginning.   No free lunches here.

    So point No1:  1. How strict and honest a social network is.

    And then today everyone is talking about the “new” Facebook, changing their profiles to “look slick”.   Looks like a waste of prime screen real estate to me.   Hello?  Most people are still on 768 pixel vertical resolution you know…that big picture takes almost all of it up!   And these new fangled timeline adjustments of course will fly over the head of most users who have started whining about the “great old interface” as usual…  Point 2. Simplicity

    It sort of reminds me of the WordPress vs Tumblr debate.   Users get used to something simple and figure out how to work around it.   Hash tags and loads of third party developers built the ecosystem that works for million of users.   Then  Twitter added photos, then comes video and…before you know it we have another Facebook like experience on our hands.   And then we will need complex settings and choices explained to get it to do what we want it to.  How our privacy is controlled.   Who sees what.   Point No3 is Control.

    As anyone who has worked in the software industry knows, there is no perfect interface.   Every user wants something different and it will depend on their experience, background and …well…their mood really!   Your energy levels at different points in the day even.   What Facebook and Google are getting better at is getting the interface to morph constantly using intelligence, a little user input and a whole lot of bravado.   It takes balls to change a user interface, especially when you are a market leader with everything to lose.   But Facebook is right to do it now while it is still a virtual monopoly.

    As users switch from software to online applications and from computers to smartphones, a lot of the old “big boys” in software better pay attention…  HP, if you really want to get into software, don’t go chasing the SAP business model…

     

  • Social media: turning useful employees into mindless gossip peddlers?

    That does it.   Another major Greek corporation inviting all employess to a briefing on social media.   Not “legal issues concerning what you can and can’t write online about the company”.    Not “ten useful things you need to know about how best to integrate social media in your life.”   But “how and why you should spend more time doing marketing for the company doing social media instead of your normal job.”

    No two ways around it.   We used to split people within a company to those that faced the customers and those that didn’t.   There are good reasons for this.   Not everyone is good at communication.   Corporate communication is more complicated than private chat.   You need to take into account many more factors and weight them with much more care.   Yet time and time again in the past year I see companies wanting to “enable” all their employees to speak on behalf of the company.   Marketing departments are shrinking and the extra work is going to …everyone!

    So Mr Joe from engineering is sitting in a seminar about social media.  His personal facebook page and all 120 friends used to seeing his favourites on youtube, views on politics and photos from his holidays now get a …company press release?  “Hey everybody, my company has a new facebook page, please press ‘like’ immediately!”   This may sound stupid but how far away is it from what is actually happening?

    I sometimes have difficulty switching from one project to another.   Especially in the early stages of a job when I have to immerse myself in their world completely in order to discover that best path which they haven’t seen yet.   Like an actor’s studio method I have to become one with the marketing people, management and the customer.   But this is my job and I have developed ways to deal with it.   Your employees haven’t.

    If your company has vision, strategy and everything else they keep going on about in these fashionable social media seminars then it wouldn’t need to train everyone in how to use them.    If we all understand the company’s vision, it permeates what we are and what we do.   It will wash through to what employees communicate about on facebook or twitter like it does when they chat to neighboors around the barbeque.   You don’t need to do something special.   Asking them to take on communication tasks carries the most serious risk of them losing focus of what you really hired them to do.   Your entire team can fall apart.   Publicly, on social media!

  • This is how to beat Google on search: the way Google+ is beating Facebook!

    Like anyone serious about business, I spend time trying to figure out how Google’s search algorythm works.  Because if you are serious about business you care about communication.   And if you care about communication you have to care about the way most of the world now discovers information.

    Yesterday I was surprised to notice that my main computer produced absolutely no Greek website results for “champions league” or “Europa league”.   Not even on the twentieth results page!   Both of my reference machines (different setups, not logged in to a Google account, not using Google Chrome) had their first page full of Greek results.   Obviously Google has been tracking the fact that I am not interested in football.   But no matter how hard I search, there is nowhere in my Google customization, preferences or other location where I can untick a box to change this.

    At the same time I have been admiring Google+ .   You are much more in control of the experience than Facebook.   It is much, much less prone to scams, false profiles and spam of all sorts.   For anyone who has lived in the uncertain world of trying to do Facebook marketing over the past years it is a breath of fresh air.

    And that is exactly how Bing, Yahoo or any other search engine can overtake Google.   Bear open your secret sauce.   Show us the workings of your algorythms and let us tweak them.   Let me, the search users, decide what I want to attach weight to.   We could even swap tweaks, like my “don’t care about football but like outdoor stuff and sport in general” attitude.    It would be something you nurture through time, like a farm on Farmville; your searches and clicks create your own unique version of the search algorythm, your own “magic soup”.   Many users would love it.   At least those who care about what they see, the discerning users who are probably more interesting for advertisers too in the long term.

    You can’t beat Google any other way, and we all know how hard you tried…

  • Measuring digital influence: the silly and the science

    “The most influential people online” says the tagline for WebIt, an upcoming “Digital and IT event” (vague terms as nobody is sure anymore!)   The idea isn’t new; a similar scheme had played out with the Influence Project some time ago.   These sort of efforts are of course plagued with massive methodological problems.

    Obviously anybody that starts first has a great advantage, particularly in countries where the online influencers are fewer and it just takes one mention to tell everyone.   Furthermore, social media professionals tend to check each other out all the time, so whichever one of these happens to get their link out first gets everyone else under “their” pyramid.

    An added problem is the incentive.   Some people may consider a free flight to Bulgaria a bonus, others a punishment.   In any case many top influencers will not bother.   So we are back to square one, possibly with a few new ideas about who is around in each country, looking for more reliable ways to measure influence.   Of course, this is a job for professionals, like Qualia who monitor all media and even do sentiment analysis on it.   They have also started doing what is more interesting and easy to understand, which is to look at specific topics or incidents.  (Check them out in the “blog” section of their website.)

    Influence is a complicated matter but taking the more specific approach is probably closer to the “true” nature of things.   Oh, and don’t forget to click here if you want to measure your influence the cheap and cheerful way… ; )

  • Why Google wants to stop me blogging

    If you are posting original content on Facebook or Twitter, you’re stupid.  No polite way to put it.   You’re an idiot.   Every day I see great thoughts, photos and other inspiring original content posted on Facebook and it makes me cringe.   It is like cooking an interesting organic and original meal and then giving it away to McDonald’s to sell for you.   It is also inexcusable because there are so many easy ways around it.

    When blogging started it was just that.   Blogging.   Horrible aesthetics for web logs= very rough diary like things.   But now you have Tumblr and all sorts of prettier choices.   You can put your stuff in your website and then get it to automatically update Facebook, Twitter or almost anything else you want.   But you control the environment in which your content lives and breathes.   You organise it as you want it presented, not as Facebook deems best in its latest incarnation.

    Yeah, even those witty one liners you are posting on Twitter.   Post them in your world and then think where you are distributing them.

    There is however a larger picture on this issue.   And that is that even Google is keen to stop you blogging.   The demise of the blogger.com platform is intentional.   Because if you are controlling a “castle” of a blog with all your information and all it’s unique traffic, they can’t make money out of it as easily.   You might even start to want to sell banners yourself!  Facebook and Google+ or Twitter are in effect using you as slave journalists and content producers.   They make the interface and the media chanel, you provide the content.   Sure, loads of it is rubbish, but even rubbish provides really useful data about how you, and your friends, think.   What they like, what they shop, where they go.

    Blogger isn’t one of Google’s failures.   It was useful when it started and now it is purposely being winded down.   They don’t completely cancel the service as it provides useful information.   And WordPress would simply be too powerful if left unchecked.    But now they want most of you to start working for them for free on Google+…

     

  • How to know when not to buy the latest gadget

    It’s almost a decade since I bought my first DSLR.   A Canon 10D.   “Barely” 6.3 megapixel resolution, most smartphones I would consider buying these days have more than that.   But it used all my EF lenses and has served me well.   Too well in fact.

    For all of us in technology, the words “early adopters” or “gadget fans” imply the opposite of zombies.   Fast moving, fickle creatures that can’t resist the smell of fresh tech flesh.   Can’t be seen with a device whose specs are outdated.   So how has this old camera survived so long?   And, more to the point, how have I resisted buying a new one for so many years?   Especially during visits to Photokina and other photo tech wizardry shows?

    If you check out the rate with which I put pictures up on various blogs, flickr or panoramio you would say I am a pretty heavy user of the device.   In fact these are a small proportion of my camera clicking activity.   The DSLR came just in time for my first child, and now that I am up to three, there are more than twenty thousand pictures of them.   Then there is work photography.     Most marketing departments are too stingey to pay for a good photographer and too boring to take a good picture so I often try to fill the gap.   I have enjoyed taking it along to consulting projects and shooting anything from jewellery to coffee.

    New DSLRs have tried to entice me.   Almost immediately after the 10D came smaller and lighter cameras.   But not that much smaller or lighter to make it worth changing.   Resolution increased but most end up being seen on computers anyway.   Even photos of mine which have been used commercially in ads by Saab and the like have never suffered from lack of resolution, even in print ads.  Higher sensitivity for shooting in low light situations enticed me.   High Definition video makes sense so you don’t need to carry a second device for that.  Included time lapse features would be useful.   The tables are turning…

    Alex vs photo marketing crowd = 1-0 I would say!

  • Interface time (again) – supercalifragilisticexpialidocious

    You know that something is changing when Google talks about a “beautiful interface”…   As the world tries to figure out how to keep their day job and still find time to check up their facebook, twitter, linked in and Google Plus accounts, it seems we are going full circle to the operating system debate again.   Whether it is thin clients, cloud computing, mobile or whatever.

    Google and Microsoft have shown which way they are going, trying to make it all “seamless“.   Same buttons at more or less the same place.   Get used to it.  Literally, that is an order:  “Get used to it!”  and then “buy our stuff, not the competition!”   That is what the interface wars are always about.   More than a decade ago I publicly predicted Nokia’s demise based on the premise that their interface couldn’t make the upgrade to a smartphone world.   Even things that seems minor, like the way Google real time operates, quickly become addictive, our brains just demand them afterwards.

    And now I would put my money on…Wordpress!   Not the interface so much (yet, though they are improving) as the design of a personal publishing platform.   I don’t want Facebook to organise the presentation of my information.   Nor Google or Microsoft.   Tumblr is very pretty and visually entertaining but no, I want a no-nonsense environment in which to make decisions about the stuff I care about.  I don’t want folders of Google Docs.   I need what comes when you put together the dynamic development rates of wordpress.org with the user friendliness of wordpress.com with…all that social stuff.   I don’t want comments from my friends to be in Facebook OR Google plus OR anything else.   I want them under my blog post where I can collect them and control them.  Without having to log in and out of ten different systems or hope that Hootsuite will get it right.

    My nieces just started a blog, just for the family, all about their holiday in Greece and what they are doing in the three weeks they are over from the U.S.   Nope, they couldn’t do it on Facebook, they don’t have accounts and I don’t think they should have accounts in a social network at their age anyway.    I have used WordPress for collaborating with just one other person (writing a kids book) or for a group of people on a work project which ended up running for more than a year and now has more than 150 very useful posts; it has become an internal resource to them.    To me it is testament to my skills as a consultant.   Beats a powerpoint presentation on many levels and it is alive.   But it couldn’t be done without Worpdress.   It is the business model as much as the technology.   You can start up a free personal blog one day for fun and end up at whatever other side of the publishing world the next.   I put some basic FAQs about electric bikes simply because I was tired of people stopping me to ask the same questions.   A few months later it is the No1 resource (and any Google search in Greek on the topic will get you there) for ebikes in Greece!  It’s Supercalifragilisticexpialidocious:

    Mary Poppins:  “You’d better use it carefully or it may change your life. ”

    Bert: “For example, one night I said it to me girl, and now me girl’s my wife!”

    Sure, there are other platforms which do some of this stuff well.   But I will be looking at “My Dashboard” on WordPress.com with renewed hopes that if “there can only be one” interface, these guys will get it right.

  • Communicational lessons from the Greek crisis

    As you watch the television coverage of riots in the center of Athens, you might find it useful to ponder for a minute on the situation.  Not for the conspiracy theories or the endless economic analysis we are all tired of.   From a practical point of view the items which might appear in your country too sometime in the future:

    1. What to do with millions of unemployed people?   That’s a lot of time and energy available from a lot of people.   If it doesn’t get channeled into something, some is more than likely to end up in riots.   If religion was the opium of the people in bygone times, soap operas later, what is taking up the slack now?

    2. Who is the enemy?   Again, if the bad guys are not defined, everyone is up for the part.   Many modern economic crises featured politicians’ focusing on some “other” to blame.   Used sparingly in politics or business, this strategy can in fact be useful to help foster social solidarity towards a common goal.

    3. Everyone’s an expert.  Social media and the internet have dislocated any traditional way of controlling the agenda.   Government inaction makes it even easier for a minor event on Twitter or Facebook to grow disproportionately to its true impact.   The only way to stay ahead in the internet age is to run faster than everyone else.   All the time.