zappos

Marketers, Let Your Egos Go

What if your ideas didn’t matter?

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the actual brand’s adver…

29 days ago • advertising, advertisinglegend, advertisingperformance, agilitysummit2013, alwaysbetesting, bigdata, brand, brandnarrative, brandsentiment, bryaneisenberg, businessbook, businesscolumn, chiefinformationofficer, chiefmarketingofficer, cio, cmo, computer, digitalnative, dondraper, egolessmarketer, emarketer, Gartner, harvardbusinessreview, KODAK, madmen, marketer, marketing, marketingcharts, marketingindustry, marketingoptimization, marketingprofession, marketingprofessional, mediabuying, mittechnologyreview, monetate, multivariatetesting, onlineexperience, personaldata, programmaticexchanges, programmaticmediabuying, programmatictrading, retargeting, seniormarketer, technology, traditionaladvertising, waitingforyourcattobark, webadvertising, zappos • Tags: advertising, advertising legend, advertising performance, agility summit 2013, always be testing, big data, brand, brand narrative, brand sentiment, bryan eisenberg, business book, business column, chief information officer, chief marketing officer, cio, cmo, computer, digital native, don draper, egoless marketer, emarketer, gartner, harvard business review, Kodak, mad men, marketer, marketing, marketing charts, marketing industry, marketing optimization, marketing profession, marketing professional, media buying, mit technology review, monetate, multivariate testing, online experience, personal data, programmatic exchanges, programmatic media buying, programmatic trading, retargeting, senior marketer, technology, traditional advertising, waiting for your cat to bark, web advertising, zappos

It’s The Little Things

You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder).

At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some of the most fascinating …

43 days ago • brand, consumerexperience, corporateculture, digitalchannel, email, emailfatigue, emaillist, emailmarketing, Fab, Facebook, flashsalesites, groupon, inbox, keynotepresentation, littlethings, mailinglist, marketing, marketingoptimization, marketingtactic, monetate, monetateagilitysummit, realtimemarketing, sethgodin, smallisthenewbig, stuntmarketing, technology, Testing, Twitter, viralvideo, YouTube, zappos • Tags: brand, consumer experience, corporate culture, digital channel, email, email fatigue, email list, email marketing, fab, facebook, flash sale sites, groupon, inbox, keynote presentation, little things, mailing list, marketing, marketing optimization, marketing tactic, monetate, monetate agility summit, real time marketing, seth godin, small is the new big, stunt marketing, technology, testing, twitter, viral video, youtube, zappos

Get My Next Book CTRL ALT Delete Now

Warning: the following blog post will be self-promotional. If you’re not interested in it, please feel free to ignore it. If you have been following this blog, listening to my podcast, seen me speak live or engaged with me on many of the various social…

73 days ago • amazon, ariannahuffington, barnesandnoble, bookreview, businessbook, ctrlaltdelete, danariely, danielhpink, danpink, deliveringhappiness, drive, dukeuniversity, grandcentralpublishing, huffingtonpostmediagroup, julieburstein, marketing, predictablyirrational, quiet, selfpromotion, sethgodin, spark, susancain, theicarusdeception, tonyhsieh, tosellishuman, zappos • Tags: amazon, arianna huffington, barnes and noble, book review, business book, ctrl alt delete, dan ariely, dan pink, daniel h pink, delivering happiness, drive, duke university, grand central publishing, huffington post media group, julie burstein, marketing, predictably irrational, quiet, self promotion, seth godin, spark, susan cain, the icarus deception, to sell is human, tony hsieh, zappos

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

It’s happening right now.

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they’re having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers…

86 days ago • #occupywallstreet, apple, arabspring, Architecture, brand, brenebrown, business, businesscolumn, businessleader, businessleadership, cdbaby, clayshirky, conference, creativity, daringgreatly, dereksivers, design, dontapscott, entertainment, Facebook, futurist, gamification, Gaming, globalcommunity, google, harvardbusinessreview, instituteforthefuture, internetculture, introvert, iPad, jameskunstler, janemcgonigal, johnmaeda, julieburstein, kurtanderson, lawsofsimplicity, longbeachperformingartscenter, marketing, media, Netflix, nobelpeaceprize, podcast, presentation, publicradiointernational, pursuitofspark, quiet, radio, realityisbroken, rhodeislandschoolofdesign, sethgodin, socialmedia, spark, stevejobs, studio360, susancain, technology, TED, ted2013, tedfellows, tedglobal, tedprize, tedtalks, tedx, tonyhsieh, TV, Twitter, videogames, xbox, zappos • Tags: apple, arab spring, architecture, brand, brene brown, business, business column, business leader, business leadership, cd baby, clay shirky, conference, creativity, daring greatly, derek sivers, design, don tapscott, entertainment, facebook, futurist, gamification, Gaming, global community, google, harvard business review, institute for the future, internet culture, introvert, ipad, james kunstler, jane mcgonigal, john maeda, julie burstein, kurt anderson, laws of simplicity, long beach performing arts center, marketing, media, netflix, nobel peace prize, occupy wall street, podcast, presentation, public radio international, pursuit of spark, quiet, radio, reality is broken, rhode island school of design, seth godin, social media, spark, Steve Jobs, studio 360, susan cain, technology, ted, ted 2013, ted fellows, ted global, ted prize, ted talks, tedx, tony hsieh, TV, twitter, video games, xbox, zappos

The Road To Being A Billionaire

If you don’t know who Tony Hsieh is, you have to read this…

I’ve blogged about Hsieh before. You probably know him as the CEO of Zappos. Zappos was acquired by Amazon for over one billion dollars in 2009. Prior to that, Hsieh sold his other company,…

112 days ago • amazon, businessbook, deliveringhappiness, foundationpodcast, kevinrose, lasvegas, linkexchange, microsoft, tonyhsieh, venturecapital, zappos • Tags: amazon, business book, delivering happiness, foundation podcast, kevin rose, las vegas, linkexchange, microsoft, tony hsieh, venture capital, zappos

Do Shopping Centers Have A Future?

Retail, consumerism and how we buy has changed in the past few years, like never before.

If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so fundamentally changed, that it’s not u…

113 days ago • amazon, apple, Boutique, brand, brandexperience, cafe, city, comedyclub, commerce, Community, consumer, consumerhabit, consumerism, departmentstore, ecommerce, entertainmentcenter, Fab, geniusbar, lego, lululemon, megastore, merchandising, mobile, mobiledevice, movietheater, onlinechannel, onlinemerchandising, onlineshopping, popupretail, restaurant, retail, retailer, retaillandscape, retailoutlet, retailspace, retailstrategy, samedayshipping, shoponline, shopping, shoppingcenter, shoppingmall, showrooming, smartphone, technology, urbanenvironment, urbansprawl, virtualgood, zappos • Tags: amazon, apple, boutique, brand, brand experience, cafe, city, comedy club, commerce, community, consumer, consumer habit, consumerism, department store, e commerce, eCommerce, entertainment center, fab, genius bar, Lego, lululemon, mega store, merchandising, mobile, mobile device, movie theater, online channel, online merchandising, Online Shopping, pop up retail, restaurant, retail, retail landscape, retail outlet, retail space, retail strategy, retailer, same day shipping, shop online, shopping, shopping center, shopping mall, showrooming, smartphone, technology, urban environment, urban sprawl, virtual good, zappos

A Beautiful Business… And Mind

The constant battle of business ethics…

Can a business make a ton of money and do the right thing? At first blush we would say, "no way… it doesn’t happen." When Tony Hsieh took over at Zappos (selling shoes online) in 1999, nobody thoug…

133 days ago • amazon, business, businessbook, businessethics, businesssuccess, consumercentric, corporateculture, deliveringhappiness, Digg, ecommerce, entrepreneur, foundationpodcast, googleventures, kevinrose, mba, revitalizelasvegas, sellingshoesonline, tonyhsieh, traditionalbusiness, zappos • Tags: amazon, business, business book, business ethics, business success, consumer centric, corporate culture, delivering happiness, digg, eCommerce, entrepreneur, foundation podcast, google ventures, kevin rose, mba, revitalize las vegas, selling shoes online, tony hsieh, traditional business, zappos

Why Email Needs A Facelift

There has got to be something better than email.

Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia – Email), and while some of the email clients have advanced and helped us better sort …

193 days ago • BlackBerry, bluekangaroo, businesscolumn, Chat, Collaboration, communications, corporateculture, email, emailbankruptcy, emailclient, emailclutter, Facebook, inbox, inboxzero, marketing, marketingcharts, mediahacker, mobileemail, phone, realtimecommunication, socialage, socialmedia, Startup, tetris, texting, thehuffingtonpost, tribalknowledge, Twitter, wikipedia, workforce, zappos • Tags: blackberry, blue kangaroo, business column, chat, collaboration, communications, corporate culture, email, email bankruptcy, email client, email clutter, facebook, inbox, inbox zero, marketing, marketing charts, media hacker, mobile email, phone, real time communication, social age, social media, startup, tetris, texting, the huffington post, tribal knowledge, twitter, wikipedia, workforce, zappos

The Drug Of Content

At what point will the proverbial levee break?

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to be created for a capt…

407 days ago • advertising, advertorial, apple, attention, awareness, blendtec, Blog, brand, consumer, content, contentcalendar, contentcuration, contentmarketing, Dell, distributionplatform, Facebook, magazine, marketer, marketing, marketingcollateral, mobileapp, newspaper, onlinevideo, podcast, publisher, publishing, radioshow, socialweb, story, storytelling, technology, Twitter, Vimeo, willitblend, YouTube, zappos • Tags: advertising, advertorial, apple, attention, awareness, blendtec, blog, brand, consumer, content, content calendar, content curation, content marketing, dell, distribution platform, facebook, magazine, marketer, marketing, marketing collateral, mobile app, newspaper, online video, podcast, publisher, publishing, radio show, social web, story, storytelling, technology, twitter, Vimeo, will it blend, youtube, zappos

Horizontal Marketing

Warning: this going to sound self-serving:

Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad….

420 days ago • businessdevelopment, businessleader, businessvertical, callcenter, communicationsdepartment, consumer, customer+service, Dell, Facebook, horizontalmarketing, humanresources, hyperconnected, localmarketing, marketing, marketingdepartment, marketingdirector, michaeldell, mobilemarketing, musicindustry, operation, productdevelopment, recordlabel, smartphone, socialbusiness, socialbusinessframework, socialbusinessmodel, socialmedia, socialmediadepartment, Tablet, tonyhsieh, untethered, YouTube, zappos • Tags: business development, business leader, business vertical, call center, communications department, consumer, customer service, dell, facebook, horizontal marketing, human resources, hyperconnected, local marketing, marketing, marketing department, marketing director, michael dell, Mobile Marketing, music industry, operation, product development, record label, smartphone, social business, social business framework, social business model, social media, social media department, tablet, tony hsieh, untethered, youtube, zappos

The Do Not Track Button

What kind of experience do you want?

Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back… and they’re fighting mad. Everything you say and do online can and is being used against you…

443 days ago • advertising, anonymity, atulvarma, bannerad, behavioraltargeting, calltoaction, collusion, communications, consumer, consumerprotection, content, contextualadvertising, data, donottrack, donottrackbutton, email, Facebook, facebookipo, Firefox, gmail, google, information, marketer, marketingindustry, marketingprofessional, mozilla, onlinetracking, organicsearchresults, personalinformation, personalization, privacy, searchengine, searchengineoptimization, searchresults, smartmarketing, socialmedia, tedconference, traditionalmarketing, webbrowser, webexperience, zappos • Tags: advertising, anonymity, atul varma, banner ad, behavioral targeting, call to action, collusion, communications, consumer, consumer protection, content, contextual advertising, data, do not track, do not track button, email, facebook, facebook ipo, firefox, Gmail, google, information, marketer, marketing industry, marketing professional, mozilla, online tracking, organic search results, personal information, personalization, privacy, search engine, search engine optimization, search results, smart marketing, social media, ted conference, traditional marketing, web browser, web experience, zappos

What Is Your Marketing Trying To Do?

The quick answer is: sell more.

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of bra…

499 days ago • activemedia, apple, brandaffinity, brandecosystem, brandengagement, broadcasting, cocacola, consumer, customer+service, digitalmarketing, Facebook, fanvolume, fathomresearchqualityindex, itunes, loyaltyprogram, marketer, marketing, marketingagency, marketingcharts, marketingdiscourse, marketingmix, mediachannel, newmedia, passivemedia, Promotions, redbull, relationshipquality, Sales, selling, socialengagement, socialmedia, traderjoes, traditionaladvertising, Twitter, walmart, YouTube, zappos • Tags: active media, apple, brand affinity, brand ecosystem, brand engagement, broadcasting, coca cola, consumer, customer service, digital marketing, facebook, fan volume, fathom research quality index, itunes, loyalty program, marketer, marketing, marketing agency, marketing charts, marketing discourse, marketing mix, media channel, new media, passive media, promotions, Red Bull, relationship quality, sales, selling, social engagement, social media, trader joes, traditional advertising, twitter, Uniqlo, walmart, youtube, zappos

Six Links Worthy Of Your Attention #74

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…

553 days ago • alistaircroll, amazon, bigfood, birkebaehr, bitcurrent, cloudcomputing, cnet, completewebmonitoring, foodmatters, GE, gigaom, hughmcguire, human20, iambik, ignitesebastopol, jeffbezos, kindle, kindlefire, librivox, link, linkbait, linkexchange, managingbandwidth, mediahacks, mindshift, pechakucha, pressbooks, publiclibrary, publicspeaking, Startup, story, studyhacks, tedx, tedxasheville, thebookover, theweeklystandard, toastmasters, Twitter, wired, yearonelabs, zappos • Tags: alistair croll, amazon, big food, birke baehr, bitcurrent, cloud computing, cnet, complete web monitoring, food matters, ge, gigaom, hugh mcguire, human 20, iambik, ignite sebastopol, jeff bezos, kindle, kindle fire, librivox, link, link exchange, linkbait, managing bandwidth, media hacks, mind shift, pecha kucha, pressbooks, public library, public speaking, start up, story, study hacks, tedx, tedx asheville, the book over, the weekly standard, toastmasters, twitter, wired, year one labs, zappos

The Customer Is (Not) Always Right

There’s an ongoing business axiom that defines customer service: "the customer is always right."

Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Hap…

574 days ago • amazon, bain, brand, brandchampion, brandevangelist, brandloyalty, business, businessbook, businesscolumn, consumer, customer, customer+service, deliveringhappiness, Facebook, feedbackloop, fredreichheld, linkexchange, marketer, microsoft, montrealgazette, netpromoter, netpromoterscore, netpromotersystem, newbusiness, newspapercolumn, onlinechannel, onlineshoestore, podcast, postmedia, reputation, reputationmanagement, retail, robmarkey, skype, socialmedia, thecustomerisalwaysright, thegoldenrule, theloyaltyeffect, theultimatequestion, theultimatequestion20, tonyhsieh, tripadvisor, vancouversun, zappos • Tags: amazon, bain, brand, brand champion, brand evangelist, brand loyalty, business, business book, business column, consumer, customer, customer service, delivering happiness, facebook, feedback loop, fred reichheld, linkexchange, marketer, microsoft, montreal gazette, net promoter, net promoter score, net promoter system, new business, newspaper column, online channel, online shoe store, podcast, postmedia, reputation, reputation management, retail, rob markey, skype, social media, the customer is always right, the golden rule, the loyalty effect, the ultimate question, the ultimate question 20, tony hsieh, tripadvisor, vancouver sun, zappos

zappos

Marketers, Let Your Egos Go

It’s The Little Things

Get My Next Book CTRL ALT Delete Now

The Road To Being A Billionaire

Do Shopping Centers Have A Future?

A Beautiful Business… And Mind

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