usa today

[Infographic] The New York Times Gets More Mentions Online Than Mashable

Old media versus new media

Who receives more mentions online? Traditional media outlets such as The New York Times or new media sites like Mashable? Traditional wins.

Digimind, a creator of social media monitoring software, created an infographic to visualize this research it conducted.

“While our love for social platforms may be strong, we still rely heavily on media stalwarts, and the numbers back this up,” reads a blog post from the company.

The infographic reveals that “old media,” which includes The New York Times, USA Today and The Wall Street Journal, make up 72 percent of share of voice in total, while The Huffington Post, BuzzFeed and Mashable make up only 28 percent.

Digimind also compares how often old media is mentioned on Twitter as compared to new media, and key concepts focused on in The New York Times and on BuzzFeed when it comes to the government shutdown.

And now the infographic …

Old media versus new media

Readers, do you read The New York Times or BuzzFeed more often?

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The End Of Privacy… The Beginning Of Personalization

Marketers are at a precarious crossroads (whether they know it or not).

In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little – to nothing – about). One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik, the digital marketing evangelist for Google and author of the bestselling books, Web Analytics – An Hour A Day and Web Analytics 2.0). In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). Those who argue that these are simple semantics are completely missing the bigger picture. Amazon‘s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will – at the very least – be highly relevant (if not substantially more transactional than most of the online advertising that we’re exposed to). My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google’s AdWords.

But what about the rest of the Web?

Tracking is such a contentious issue that no matter how anti-tracking a marketer may be, eyebrows will be raised by the mere association of the profession to the action. Yes, it has become that dire. Every day, more and more traditional media outlets are warning about the nefarious actions of marketers in capturing all of our children’s information, in an effort to abduct them and force them into an international sex slave ring (ok, I made that last part up). But it’s true. When people see how their online usage is being near-freely traded on the digital market, it’s a far hop, skip and a jump to think about how much more personal information they would take (and abuse), if offered. Cookies used to be a tasty treat, now we’re all worried about our digital cookies and what crumbs we are leaving behind in an effort to use more cool free stuff like Facebook, Twitter and YouTube.

It’s time to come clean.

Did you know that Google accounts for close to a third of the worldwide online advertising revenue? I’ll wait while you pick your jaw up off of the floor. It’s true. So, how would you feel if Google did away with the cookie – as we have known it to date – and introduced a little something called AdID? That is what USA Today is reporting in the article titled, Google may ditch ‘cookies’ as online ad tracker. From the news item: “Google… is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people’s Internet browsing activity for marketing purposes… [it] would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web… on condition of anonymity.” It’s not hard to imagine the online squabbling that this is creating, as online advertising associations, ad networks, media professionals and more worry about how much more significant power and information this would give Google (and how this might affect the financial growth of their own businesses). Granted, I am an unabashed Google fan boy, but I would embrace this type of initiative, because it answers to a higher calling (hopefully). It removes the privacy issue (hopefully… and if done well) and brings the true power and glory of the Internet and online advertising to life: the ability to generate, distribute and engage in much more personalized advertising as a way to compliment the user’s experience. Say what you will about Google’s advertising platform, it is hard to argue that it is one of (if not THE) most efficient advertising platforms that exists. From simplicity and creative to distribution and consumer adoption. As much as people say that they hate advertising, the most cynical of consumers will admit that Google’s solution is the “best of the worst,” if pushed for an opinion.

Performance marketing for all.

Whether or not it’s Google’s AdID or something else, as a marketer we need to both applaud and get on board with these types of initiatives. We need these types of transparent and powerful solutions. It could lead us down a magical path, where brands are using this information to better segment and create advertising that… actually works! (believe it or not). Imagine that? The original promise of banner advertising – when it was first introduced – was all about putting an ad in front of a person that is relevant, and that the consumers could interact with. Sadly, the bulk of those ads sucked so bad, and were so annoying that users tuned them out. As an industry, we started calling them display advertising, because of the basic impressions that they could generate (yes, we went back to eyeballs and branding). What if this idea of personalized (without the worry of breaching any privacy) brings us full circle back to that original promise? What if Google (or someone else) builds a better mousetrap, that helps advertisers better understand how to personalize their creative without any transference of personal data? Wouldn’t that be awesome?

Imagine, if as an industry, we could get behind this type of solution. Imagine what could be…

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Pink Floyd Editorial Takes Aim at Pandora’s Move to Cut Royalty Payments

Members of the legendary rock band Pink Floyd published an editorial today in USA Today that criticizes Pandora’s efforts to enact legislation that would reduce the royalty payments it and other Internet radio stations must pay to artists and record labels.

“A business that exists to deliver music can’t really complain that its biggest cost is music. You don’t hear grocery stores complain they have to pay for the food they sell. Netflix pays more for movies than Pandora pays for music, but they aren’t running to Congress for a bailout. Everyone deserves the right to be paid a fair market rate for their work, regardless of what their work entails,” wrote Roger Waters, David Gilmour and Nick Mason.

The editorial comes in response to a petition Pandora has asked artists to sign in favor of Internet radio. Existing laws require Internet radio services to pay royalties to artists when their songs are played, though AM/FM radio stations do not. Pandora has argued that the discrepancy hinders its ability to compete, and its royalty payments should therefore be diminished.

The rockers called a letter Pandora is circulating deceptive because it avoids any reference to the fact that it will be used to support the company’s lobbying efforts to reduce its royalty obligations. The company spent $220,000 on lobbying in 2012.

“A musician could read this ‘letter of support’ a dozen times and hold it up to a funhouse mirror for good measure without realizing she was signing a call to cut her own royalties to pad Pandora’s bottom line,” the members of Pink Floyd wrote.

Pandora did not immediately respond to a request for comment.

“We’re not saying that the music business is perfect or that there is no room to compromise. Artists would gladly work with Pandora to end AM/FM’s radio exemption from paying any musician royalties – a loophole that hurts artists and digital radio alike,” wrote Waters, Gilmour and Mason.

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New social sports site For The Win aims for non-fans too

For The Win wants to take a BuzzFeed-style viral media approach to sports media. The new site, which will compete with rivals like Deadspin, will focus on finding “shareable” content that will be appealing even to people who don’t follow sports.

    

The Failure Of Social Media

Social Media doesn’t work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About 61% of smal…

Two years and three CEOs later, publisher JV Bookish is ready to help users find their next book

The long-delayed Bookish, a website backed by Hachette, Penguin and Simon & Schuster and designed to promote book discovery and sell books, launched Monday night and is designed to be a one-stop shop for readers looking for their next book.

Six Links Worthy Of Your Attention #128

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…

USA Today’s Jon Swartz on the The Urgency of Now

Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we’ve invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society. Sometimes technology is the solution as [...]

Facebook’s Big Day | Twitter Improves Follow Recommendations | Report: Larger iPhone Coming

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Facebook’s IPO One of World’s Largest (AP)
Facebook priced its IPO at $38 per share on Thursday, at the top of expectations. Now, regular investors will have a chance…

MarketWatch founder Larry Kramer is the new publisher of USA Today

Next week, Larry Kramer is leading a session at paidContent 2012 called “The New Publishers”. Now he is one. Kramer, the founder of MarketWatch and the first head of CBS Digital Media, is the new president and publisher of USA Today.

The Panic Over Pinterest

By the time you read this, Pinterest may be doomed.

Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since… well, the last hottest thing (let’s call it…

Is Blogging Dead or Are Companies Not Trying Hard Enough?

When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos [...]

Twitter Is Not Easier Than Blogging

Somebody had to say it.

There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here’s what the article is saying: "A survey released earlier this …

Endless Aisles

What has your shopping experiences been like lately?

I was recently in New York City giving a presentation at the National Retail Federation’s Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes …

USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture

Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and [...]

Email Isn’t Dead Among Facebook’s Exec Team

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address. There’s been a

Don’t think of it as a newspaper — it’s a data platform

Many newspapers still think of themselves as delivering content in a specific format, but some forward-thinking outlets — including USA Today and The Guardian in Britain — are thinking of themselves more as platforms, and opening up their content for use by others via their APIs.

Gallup Poll: The More You Use Facebook, The Less You Care About Privacy

Privacy seems to always be a concern of ours with Facebook…or is it? According to a recent USA TODAY/Gallup Poll of 2,000 adults, users become less concerned with privacy the more they use Facebook, which makes sense, doesn’t it? continued&…

Facebook & USA Today Plan a Super Bowl Ad Extravaganza [EXCLUSIVE]




Facebook and USA Today have teamed up to build an application that will rate the commercials broadcast during Super Bowl XLVI, Mashable has lear…

Spamming Mechanisms

It used to be a very clear line between what was considered spam and what was not.

Things have changed over the course of the past decade. I’m with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately," but I…