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Staggering Stats And The New Reality

Have you seen the CTRL ALT Delete experience yet?

My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about business today. So far, the ex…

Supporting Those You Like – CTRL ALT Delete Comes Out Next Week

My new book, CTRL ALT Delete, comes out next week.

It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that ti…

The Future of Media Is Beyond The Screen

Advertising traditionally serves a traditional purpose.

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps i…

In Defense Of TED

TED is the most important conference out there. TED is so much more than a conference.

News was announced this week that the annual TED conference would be moving from its current home in Long Beach, California to Vancouver, British Columbia. As a Can…

My 3 Words For 2013

Happy New Year! Welcome to 2013. What’s the plan?

I was never a fan of goal-setting… and even less of a fan of New Year’s Resolutions. For a long while, I was working within a framework called The Goal Cultivator courtesy of Dan Sullivan (aka The St…

How To Become An Idea Machine

Where do ideas come from?

If there were a magic formula or a way to both track and ensure that an idea makes it through your synapses into the real world, there would be gold in them there hills. What makes human life so fascinating (at least to me), …

Success And The Art Of Being A Self-Starter

Who is going where in the marketing world?

Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like to ke…

Unbranded Content Marketing

Everyone is all excited about content marketing.

While the tickertape parade and confetti may be over for the excitement about social media in business, there’s a cold, harsh reality hitting brands right about now: once you’re on social media and maki…

The Old (Evolving) Rules

Are rules set and permanent?

That’s obviously not the case – especially when it comes to social media. I’ve recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving them any hard and tru…

Six Links Worthy Of Your Attention #97

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…

Watching Me Blog

Blogs are one of the most valuable marketing tools ever created.

I believe that. I don’t just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three thousand posts. I’m proud of this blo…

How Content Can Spur Change for Businesses

In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image. Mitch shares insights into how content has changed the way we do business. He also gives you insights into the questions to ask to find the right marketing strategy for your business today. Be sure to check [...]

The Creative Process

What do you think of when you think of creative people?

Slackers? The people in the office who often wear jeans, but rarely wear socks? The ones bouncing the rubber balls off of the walls or the ones with the desks that are littered with action figure…

To Be Of Service

It’s not about you.

Anecdotally, I’ve heard many stories over the years of people who are surprised after meeting me in person. Maybe it’s the moody picture at the top of top of Blog or maybe it’s because I don’t write (much) about my personal life, b…

8 Ways To Score That Elusive Entry Level Marketing Position

It’s probably the most frequently asked question that people looking for work ask.

The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it is a very subjective pr…

Digital Leaders Seeking Digital Leaders

Twist Image is hiring.

While I do my best to not use this space to self-promote, the Digital Marketing agency that I own (with my three other business partners), Twist Image, continues to experience explosive growth. We have offices in both Toronto an…

The Modern Marketing Agency

Give credit where credit is due.

If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past short while. It feels like over t…

CTRL ALT DEL – The Business Book

CTRL ALT DEL is the title of my second business book. It will be published in Spring 2013.

Following is the official press release and some media mention of the pending project…

BUSINESS PLUS To Publish CTRL ALT DEL by Mitch Joel

Author of the be…

Madison Avenue And Mountain View Collide For The Future Of Marketing

Episode #291 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Pod…

When Traditional Media Fails To Understand New Media

Should you be paid to Blog?

If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same question but add in the words, "for The Huff…