My new book, CTRL ALT Delete, comes out next week.
It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that ti…
Κάτι διαφορετικό αποφάσισαν να κάνουν οι παραγωγοί της σειράς Hannibal που παίζεται αυτό τον καιρό στο NBC. Η σειρά είναι στο 6ο της επεισόδιο από τα 13 που έχουν ανακοινωθεί, αλλά αυτό που έκανε διαφορετικό είναι στο 4ο της επεισόδιο, Ceuf. Το επεισόδιο ήταν προγραμματισμένο να προβληθεί λίγο μετά το Μαραθώνιο της Βοστώνης, αλλά λόγω [...]
The post Hannibal: Making history? appeared first on # Social Media Marketing #.
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.
You needn’t look any farther than this one staggering statistic to understand the change that has b…
It’s not just about the views anymore.
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monet…
Social Media doesn’t work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About 61% of smal…
Ο CEO της Unilever πιστεύει πως τα social media σύντομα θα είναι «πιο σημαντικό εργαλείο για brand adoption απ’ ότι η τηλεόραση».The post O CEO της Unilever για τα social me…
What is "native advertising"?
If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you…
Sonny Gill, Social Media Manager at U.S. Cellular, joins the Social Pros Podcast this week to discuss social media strategy on the regional level, competing with the big dogs, and maintaining a level of excellent customer service using social and traditional strategies side by side. Read on for some of the highlights and tweetable moments, or listen to [...]
Leveraging Your Company’s Internal Power for Good Social is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy
TweetApple is an enormously successful company, and as such has spurred a cottage industry in business writing as we all [...]
Waystations is a post from: BrandSavant. Copyright 2010, Tom Webster. Thanks for reading!
What should a brand do on Facebook?
That question above… the one about brands on Facebook… yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re readi…
What can media do?
I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of …
Traditional media is getting it all wrong (again).
On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. Fro…
David Meerman Scott, marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking, joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed. Read on for some of [...]
Tips and Cautionary Tales for Real-time Newjacking is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy
Despite the momentum behind digital advertising at the local level, Savveo, a Charlotte, SC-based company, has raised $2 million to build an online marketplace to help advertisers buy offline advertising, from ads on television and the radio to billboards and print. 
What do you think it is?
I’m a huge fan of Business Insider. I can’t think of any other media organizations that writes headlines as good as they do (Business Insider, if you’re reading this, pay your copywriters handsomely… they’re doing everything…
Are you seeking ideas to integrate your social activities? To be successful, no social media effort can truly exist as an island. Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits. In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix [...]
In a sea of content, how do you make your stuff stand out?
This was one of the questions I was asked during the Burning Questions Panel at this morning’s C2 MTL conference. In short, my answer was: Be awesome because mediocrity is very obvious in a wo…
TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]
A Dramatic Rise in Internet Radio Usage is a post from: BrandSavant. Copyright 2010, Tom Webster. Thanks for reading!
Ο λόγος για τον CEO της Procter & Gamble, Robert McDonald, ο οποίος εδώ και δύο χρόνια αυξάνει τη διαφημιστική δαπάνη χωρίς να εξετάζει το ROI.
Έτσι, μετά από την τελευταία τέτοια πρακτική κατά την οποία αύξησε το adspend κατά 24%, οι πωλήσεις του αυξήθηκαν μόνο 6%.
Διαβάστε το ολόκληρο: Ανακάλυψε τη διαφήμιση στο Facebook και απέλυσε 1.600 άτομα στην P&G…
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