Channel surfing got weird.
There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…
Here’s a quote worthy of your attention:
"The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad." – Howard Gossage.
Let’s face it: we often make out marketing and advertising to be more …
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…
You have a marketing problem.
How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they’re having a problem getting th…
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.
You needn’t look any farther than this one staggering statistic to understand the change that has b…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…
If you think it’s dumb, don’t do it.
Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I’d rather stick pins in my eyes than tweet." Personally, I’d rather stick pins in my eyes t…
Big brands are trying to make big moves in social media.
There is an arm’s race – of sorts – for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industr…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…
Social Media doesn’t work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About 61% of smal…
So, what do you think of my thought leadership?
Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have to be able to sell yourself to those people…
When is the right time to tweet?
I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw us in the back trunk of our pale blue station wagon (woo…
You have a right to opt out of anything and everything.
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can…
Episode #352 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Pod…
This is not a post about social media.
This is not a post about social business. This is a post about the social era. It’s something that my good friend, Nilofer Merchant, cares about (deeply). The other week she gave a presentation at Google about he…
My personal blog Alexartisia Social media tweets