My new book, CTRL ALT Delete, comes out next week.
It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that ti…
It seems like online publishers are starting to think about the digital-first experience.
In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. It…
Being picked by someone or choosing yourself and leading… which do you choose?
It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and …
If you think it’s dumb, don’t do it.
Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I’d rather stick pins in my eyes than tweet." Personally, I’d rather stick pins in my eyes t…
What has become of the words that we read?
There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public’s IQ, informs the world and inspires us to be more – on many levels -…
I love my blog. I love your blog. I love blogs.
Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect too, but I have a soft spot for …
Let the tape roll and see what happens.
One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists – true artists – don’t like to play by the rules or work within the confines …
Want something that will get you to think deeply about where are and where we’re going?
This past week, Tools Of Change For Publishing conference took place in New York City. It was another stellar line-up of speakers who looked at the present and fut…
The plumber’s promise.
As I was gazing out of the window on the Florida highway heading back to the airport, I spotted a very rundown truck. The exhaust was pushing gunk into the environment that would be heartbreaking to Mother Nature (especially on …
What is "native advertising"?
If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you…
Consumers are fundamentally ahead of brands when it comes to technology and social media.
You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to s…
Traditional media is getting it all wrong (again).
On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. Fro…
A moment of silence, please…
While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook? Did those feeds come to sudden halt? Did the feeds continu…
A moment of silence, please…
While we held that moment of silence, what was happening around you? Did people respect it? Did they go about their daily lives? What about Twitter and Facebook? Did those feeds come to sudden halt? Did the feeds continu…
The pleasures of shopping for food.
In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you’re looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as we crisscross t…
How important is a formal education for a career in marketing?
I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable. I am not certified. I dropped out of un…
I was thinking about this (a lot) the other day…
I had to review some edits for my new book, CTRL ALT DEL (out in May 2013), and I realized that I had written about a similar thought as I had in my first book, Six Pixels of Separation (2009). The cr…
At 5:15 am…
My car drove alongside the train track down towards the highway heading to the airport for my early morning flight. This train track connects many suburbs to the downtown core of Montreal. It’s at the end of my corner and you would never…
My personal blog Alexartisia