Supporting Those You Like – CTRL ALT Delete Comes Out Next Week

My new book, CTRL ALT Delete, comes out next week.

It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that ti…

7 days ago • 11rulesforcreatingvalueinthesocialera, author, Blog, businessbook, businessbookauthor, ctrlaltdelete, digitalmarketingagency, Facebook, harvardbusinessreview, huffingtonpost, newmedia, nilofermerchant, podcast, pr, publicrelations, publisher, publishing, traditionalmedia, twistimage, Twitter, YouTube • Tags: 11 rules for creating value in the social era, author, blog, business book, business book author, ctrl alt delete, digital marketing agency, facebook, harvard business review, huffington post, new media, nilofer merchant, podcast, pr, public relations, publisher, publishing, traditional media, twist image, twitter, youtube

Die, Thought Leaders, Die, Die, Die…

So, what do you think of my thought leadership?

Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have to be able to sell yourself to those people…

36 days ago • avinashkaushik, Blog, bookauthor, bryaneisenberg, businessbook, charleneli, creativity, digiday, digitalmarketing, digitalmarketingagency, Education, elevatorpitch, Facebook, industryleadership, Innovation, marketing, marketingagencywebsite, marketingindustry, nilofermerchant, personalbrand, platform, podcast, pr, professionaldesignation, professionalspeaker, professionaltitle, publicrelations, publicspeaking, Research, selfpromotion, sellyourself, socialmedia, stevewoodruff, strategy, technology, thoughtleader, thoughtleadership, tweet, Twitter, writer • Tags: avinash kaushik, blog, book author, bryan eisenberg, business book, charlene li, creativity, digiday, digital marketing, digital marketing agency, education, elevator pitch, facebook, industry leadership, innovation, marketing, marketing agency website, marketing industry, nilofer merchant, personal brand, platform, podcast, pr, professional designation, professional speaker, professional title, public relations, public speaking, research, self promotion, sell yourself, social media, steve woodruff, strategy, technology, thought leader, thought leadership, tweet, twitter, writer

The Powerful Art Of Resilience

Let’s start with a premise:

Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or service. Once that premise is out of the…

63 days ago • Blog, brand, business, businessbook, businessinsider, coreycapasso, digitalchannel, digitalmarketingagency, digitaltumbleweed, entrepreneur, Facebook, marketing, marketingagency, measuresuccess, nomi, pinterest, podcast, publicrelations, relationshipbuilding, resilience, sethgodin, thedip, thoughtleadership, Twitter, virtualcricket, YouTube • Tags: blog, brand, business, business book, business insider, corey capasso, digital channel, digital marketing agency, digital tumbleweed, entrepreneur, facebook, marketing, marketing agency, measure success, nomi, pinterest, podcast, public relations, relationship building, resilience, seth godin, the dip, thought leadership, twitter, virtual cricket, youtube

The Art Of Fake Familiarity For Better Sales

We (still) live in a world of really bad email pitches.

I recently got an email pitch from a public relations specialist that read something like this: “Hey Mitch, I work with Lame Corp. I’m a big fan of your blog and your newspaper articles. I know t…

177 days ago • Blog, brandmessaging, businessdevelopment, businessicon, businessventure, chamberofcommerce, communicationsagency, corporateculture, digitalworld, emailpitches, Facebook, fakefamiliarity, google, humanrelations, inbox, jeffreygitomer, kickstarter, linkedin, networkingevent, newspaperarticle, onlinechannel, onlineeducation, publicrelations, publishing, redefineyourself, Sales, salescaffeine, salespitch, selling, socialboom, socialdata, socialmedia, socialnetworking, thelittleredbookofselling, thesalesbible, Twitter, webinar, YouTube • Tags: blog, brand messaging, business development, business icon, business venture, chamber of commerce, communications agency, corporate culture, digital world, email pitches, facebook, fake familiarity, google, human relations, inbox, jeffrey gitomer, kickstarter, linkedin, networking event, newspaper article, online channel, online education, public relations, publishing, redefine yourself, sales, sales caffeine, sales pitch, selling, social boom, social data, social media, Social Networking, the little red book of selling, the sales bible, twitter, webinar, youtube

Marketing Is Dead

It’s a great blog headline that will get a lot of attention, right?

The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic (solid copywriting) to …

287 days ago • advertising, billlee, Blog, blogheadline, Branding, brandnarrative, Collaboration, communitymanagement, communitymanager, consumerpackagedgood, Copywriting, corporatecommunication, crowdsource, digitalmedia, directresponse, Facebook, harvardbusinessreview, influencermarketing, marketing, marketingcampaign, marketingisdead, marketingservices, publicrelations, socialcapital, socialmedia, superbowlad, thehuffingtonpost, traditionaladvertising, traditionalmarketing • Tags: advertising, bill lee, blog, blog headline, brand narrative, branding, collaboration, community management, community manager, consumer packaged good, copywriting, corporate communication, crowdsource, digital media, direct response, facebook, harvard business review, influencer marketing, marketing, marketing campaign, marketing is dead, marketing services, public relations, social capital, social media, super bowl ad, the huffington post, traditional advertising, traditional marketing

Can Breastfeeding Save Time Magazine?

When was the last time you discussed Time Magazine around the dinner table?

I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper)…

374 days ago • areyoumomenough, attachmentparenting, blo, businesscolumn, currentaffaires, drsears, Facebook, fastcompany, katepickert, magazinepublishing, marketing, massmedia, mediahacker, newsmagazine, pr, publicrelations, publishing, theatlantic, theeconomist, thehuffingtonpost, thenewyorker, timemagazine • Tags: are you mom enough, attachment parenting, blo, business column, current affaires, dr sears, facebook, fast company, kate pickert, magazine publishing, marketing, mass media, media hacker, news magazine, pr, public relations, publishing, the atlantic, the economist, the huffington post, the new yorker, time magazine

A Social Media Master Class

If you have not seen the Kony 2012 video, you may be living under a rock.

It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that this thirty-minute documentary/…

441 days ago • africa, documentary, fastcompany, internationaljustice, invisiblechildren, josephkony, kony2012, lra, nonprofitmarketing, onlinevideo, pr, prcrisis, publicrelations, socialmedia, socialmediamarketing, socialmediamasterclass, thelordsresistance, tweet, Twitter, twitterspam, Vimeo, viralvideo, warcriminal, Website, YouTube • Tags: africa, documentary, fast company, international justice, invisible children, joseph kony, kony 2012, kony2012, lra, non profit marketing, online video, pr, pr crisis, public relations, social media, social media marketing, social media master class, the lords resistance, tweet, twitter, twitter spam, Vimeo, viral video, war criminal, website, youtube

Scenes From The Frontlines

A post Christmas story that is worthy of your attention…

I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. I went over to the stor…

505 days ago • boxingday, brand, brandecosystem, businesstravel, communitymanager, customer+service, customerengagement, digitalmarketing, Facebook, frontlineworkers, luggage, pr, publicrelations, retail, socialmedia, traditionaladvertising, travel, Twitter, yelp, YouTube • Tags: boxing day, brand, brand ecosystem, business travel, community manager, customer engagement, customer service, digital marketing, facebook, frontline workers, luggage, pr, public relations, retail, social media, traditional advertising, travel, twitter, yelp, youtube

Newsjacking Turns You Into The Expert

Newsjacking.

As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market (Kindle Fire), many eyes were raised, waiting to see what those who would get their fingers on it would think. Would this com…

546 days ago • amazon, apple, attention, Blog, bookpublisher, breakingnews, businessbook, businesscolumn, catherinemiddleton, davidmeermanscott, exposure, google, holidayshopping, hustler, iPad, katewinslet, kindlefire, larryflynt, londonfirebrigade, marketinglessonsfromthegratefuldead, mediacoverage, montrealgazette, News, newsjacking, newspapercolumn, postmedia, princewilliam, publicrelations, publishing, realtimemarketingandpr, royalwedding, sirrichardbranson, socialmedia, Tablet, thenewrulesofmarketingandpr, vancouversun, wiley, worldwiderave • Tags: amazon, apple, attention, blog, book publisher, breaking news, business book, business column, catherine middleton, david meerman scott, exposure, google, holiday shopping, hustler, ipad, kate winslet, kindle fire, larry flynt, london fire brigade, marketing lessons from the grateful dead, media coverage, montreal gazette, news, newsjacking, newspaper column, postmedia, prince william, public relations, publishing, real time marketing and pr, royal wedding, sir richard branson, social media, tablet, the new rules of marketing and pr, vancouver sun, wiley, world wide rave

A Basic PR Blunder That Most PR Professionals Make… Constantly

Public Relation professionals do the darndest things.

Some background first: I practiced journalism, worked in communications and did a stint in a PR agency before shifting full bore into marketing and communications. My journey (which includes this B…

601 days ago • author, Blog, communications, crowdfunding, Editor, gettingink, googlealerts, hyperconnected, journalism, keywords, magazine, marketing, mediahacker, medialist, mediarelations, montrealgazette, newspapercolumn, pr, pragency, pressrelease, prpitch, prprofessional, publicrelations, publicrelationsprofessional, publishing, spam, storyidea, thehuffingtonpost, vancouversun, writer • Tags: author, blog, communications, crowdfunding, editor, getting ink, google alerts, hyper connected, journalism, keywords, magazine, marketing, media hacker, media list, media relations, montreal gazette, newspaper column, pr, pr agency, pr pitch, pr professional, press release, public relations, public relations professional, publishing, spam, story idea, the huffington post, vancouver sun, writer

Spamming Mechanisms

It used to be a very clear line between what was considered spam and what was not.

Things have changed over the course of the past decade. I’m with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately," but I…

647 days ago • advertising, Blog, communications, Facebook, journalism, journalist, marketer, marketing, media, messages, messaging, montrealgazette, pitchingawriter, podcast, pr, pressrelease, productivity, publicrelations, sanfordwallace, shoplifting, shopping, spam, spamking, spammingmechanism, theeconomist, thehuffingtonpost, Twitter, usatoday, vancouversun, visualpollution, wikipedia • Tags: advertising, blog, communications, facebook, journalism, journalist, marketer, marketing, media, messages, messaging, montreal gazette, pitching a writer, podcast, pr, press release, productivity, public relations, sanford wallace, shoplifting, shopping, spam, spam king, spamming mechanism, the economist, the huffington post, twitter, usa today, vancouver sun, visual pollution, wikipedia

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The Powerful Art Of Resilience

Can Breastfeeding Save Time Magazine?

A Basic PR Blunder That Most PR Professionals Make… Constantly

Spamming Mechanisms

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